Comments on: Relevance is at the Long End of the Tail http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/ Seattle's Leading Resource for Real Estate Information Sun, 08 Nov 2009 01:47:42 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: propertyhype.com » Keep it Local http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-44141 propertyhype.com » Keep it Local Fri, 08 Dec 2006 21:24:09 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-44141 [...] I had a particular fondness for Dustin’s response, “Both real estate and blogging thrive when they effectively serve a local and/or niche market.” Much of blogging has to do with exploiting the niches. As a realtor your core expertise is your local market and there is no more an effective way to use a blog but to define your expertise to your target market. [...] [...] I had a particular fondness for Dustin’s response, “Both real estate and blogging thrive when they effectively serve a local and/or niche market.” Much of blogging has to do with exploiting the niches. As a realtor your core expertise is your local market and there is no more an effective way to use a blog but to define your expertise to your target market. [...]

]]> By: Seattle’s Rain City Real Estate Guide » 10 things I learned from my stats tonight http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-16519 Seattle’s Rain City Real Estate Guide » 10 things I learned from my stats tonight Thu, 07 Sep 2006 16:14:02 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-16519 [...] The top 10 search phrases (like [Seattle Real Estate] and [real estate blog] account for a combined 7.2 of all search engine traffic. The other 92.8% of search engine traffic comes from more obscure phrases. (Think Long Tail!) [...] [...] The top 10 search phrases (like [Seattle Real Estate] and [real estate blog] account for a combined 7.2 of all search engine traffic. The other 92.8% of search engine traffic comes from more obscure phrases. (Think Long Tail!) [...]

]]> By: Seattle’s Rain City Real Estate Guide » The Best Online Real Estate Marketing Time Can Buy http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-10794 Seattle’s Rain City Real Estate Guide » The Best Online Real Estate Marketing Time Can Buy Mon, 07 Aug 2006 07:41:09 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-10794 [...] I sincerely doubt that Hanin Levin set out to be the #1 result on any search for real estate information in Laguna Niguel. He got there because Google has a lot of trust for his site with regards to real estate and at one point he happen to mention Laguna Niguel in one of his blog posts. This is the the long tail in action, which also helps explains why Rain City Guide shows up #2 on that list. [...] [...] I sincerely doubt that Hanin Levin set out to be the #1 result on any search for real estate information in Laguna Niguel. He got there because Google has a lot of trust for his site with regards to real estate and at one point he happen to mention Laguna Niguel in one of his blog posts. This is the the long tail in action, which also helps explains why Rain City Guide shows up #2 on that list. [...]

]]> By: Randy James http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4598 Randy James Fri, 14 Apr 2006 05:41:11 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4598 This is a great way to explain why serving a niche market can reap such great returns. Great Article -Randy This is a great way to explain why serving a niche market can reap such great returns.

Great Article

-Randy

]]> By: Tim O'Keefe http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4517 Tim O'Keefe Thu, 13 Apr 2006 05:45:45 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4517 Dustin- Thanks for the post. I have been wanting to tackle the long tail myself and got lazy I guess. I think that you can take it further and deal with the topic from an engine searchers perspective. The long tail deals in relevance as you say. However relevance usually works hand in hand with specificity But there is an added benefit. It is low hanging fruit. Non-competitve phrases that are easily ranked high in the SERPS. Why? no competition and heavy relevance means heavy lead conversion. The problem. Low volume that makes it hard to justify spending time on one phrase that might get you one visitor, despite the high conversion. This is why blogging makes sense, because one can sytematically go after these tail keywords naturally as one gets additional benefits of blogging other than search traffic. The downside is that it is not very fast and not very scalable. However, it does in my opinion makes more sense than going only after large keywords that sure gets big traffic, but do you really think every single person typing in seattle real estate wants a realtor? Does he not want maybe a property manager, a commercial lease, or maybe a house to rent? Now see what you did Dustin? I feel an article brewing. It will be at http://houseblogger.typepad.com Dustin-

Thanks for the post. I have been wanting to tackle the long tail myself and got lazy I guess.

I think that you can take it further and deal with the topic from an engine searchers perspective.

The long tail deals in relevance as you say. However relevance usually works hand in hand with specificity

But there is an added benefit. It is low hanging fruit. Non-competitve phrases that are easily ranked high in the SERPS. Why? no competition and heavy relevance means heavy lead conversion.

The problem. Low volume that makes it hard to justify spending time on one phrase that might get you one visitor, despite the high conversion.

This is why blogging makes sense, because one can sytematically go after these tail keywords naturally as one gets additional benefits of blogging other than search traffic.

The downside is that it is not very fast and not very scalable.

However, it does in my opinion makes more sense than going only after large keywords that sure gets big traffic, but do you really think every single person typing in seattle real estate wants a realtor?

Does he not want maybe a property manager, a commercial lease, or maybe a house to rent?

Now see what you did Dustin? I feel an article brewing. It will be at http://houseblogger.typepad.com

]]> By: Dustin http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4432 Dustin Tue, 11 Apr 2006 17:07:52 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4432 That's really cool! I look forward to seeing how you integrate blogs and listings on one map! That’s really cool! I look forward to seeing how you integrate blogs and listings on one map!

]]> By: Glenn Kelman http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4431 Glenn Kelman Tue, 11 Apr 2006 17:05:20 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4431 Good post Dustin. Over at Redfin we're going to put the neighborhood blogs you talked about on a map alongside listings. http://www.redfin.com/blog/redfin/2006/04/the_long_tail_and_a_new_way_to_1.html Good post Dustin. Over at Redfin we’re going to put the neighborhood blogs you talked about on a map alongside listings. http://www.redfin.com/blog/redfin/2006/04/the_long_tail_and_a_new_way_to_1.html

]]> By: Eileen http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4430 Eileen Tue, 11 Apr 2006 16:17:07 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4430 Beware of specializing too much, however. Because of this Long end of the Tail, a client and their agent can find all the community information, including schools scores, commutes, education levels,etc. If an agent concentrates on one geographic area or type of real estate transaction, he/she won't be around if that one segment of the market wanes either, nor be able to fully assist his/her clients. Being a "neighborhood expert" might sound good, but what if a client wants to live in say, Issaquah, but can only afford Kent or Auburn. If you say to that client, sorry I only work in Issaquah, then you're stuck trying to find someone in Auburn that you trust as much as you do yourself. What if the client wants to start investing. If you stay with your clients through their entire real estate life, you may be selling them a residence in one city, an investment condo 100 m-300 miles away, helping them with their 1031 exchanges and Roth and 401K investments. All this, of course, depends on the agent's skill set because of course, what is most important, is to provide the best possible service to the client.. So maybe, there is a specialy there, the 'life of the client' specialty. Beware of specializing too much, however. Because of this Long end of the Tail, a client and their agent can find all the community information, including schools scores, commutes, education levels,etc. If an agent concentrates on one geographic area or type of real estate transaction, he/she won’t be around if that one segment of the market wanes either, nor be able to fully assist his/her clients. Being a “neighborhood expert” might sound good, but what if a client wants to live in say, Issaquah, but can only afford Kent or Auburn. If you say to that client, sorry I only work in Issaquah, then you’re stuck trying to find someone in Auburn that you trust as much as you do yourself. What if the client wants to start investing. If you stay with your clients through their entire real estate life, you may be selling them a residence in one city, an investment condo 100 m-300 miles away, helping them with their 1031 exchanges and Roth and 401K investments. All this, of course, depends on the agent’s skill set because of course, what is most important, is to provide the best possible service to the client.. So maybe, there is a specialy there, the ‘life of the client’ specialty.

]]> By: Nubricks http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4429 Nubricks Tue, 11 Apr 2006 14:57:13 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4429 Great post - I believe that there is also room for more general real estate blogs. I am not saying it is easy, but I have found that covering more international markets appeals to a wider audience. The real estate markets that I operate in have been very slow to pick up on blogging and I am going to use this to my advantage. I am looking for guest bloggers to help with covering some countries that I have little knowledge in. I think although the site as a whole is very generic it will be full of little niche sections serving different groups of people. I would be interested to see what you think. Great post – I believe that there is also room for more general real estate blogs. I am not saying it is easy, but I have found that covering more international markets appeals to a wider audience. The real estate markets that I operate in have been very slow to pick up on blogging and I am going to use this to my advantage. I am looking for guest bloggers to help with covering some countries that I have little knowledge in. I think although the site as a whole is very generic it will be full of little niche sections serving different groups of people.

I would be interested to see what you think.

]]> By: Dustin http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4422 Dustin Tue, 11 Apr 2006 04:05:54 +0000 http://raincityguide.com/2006/04/10/relevance-is-at-the-long-end-of-the-tail/#comment-4422 I'm glad the article was well liked. I've had it in my mind to write a "long tail" article for quite a while and was inspired by some questions that were asked at our recent meetup. I’m glad the article was well liked. I’ve had it in my mind to write a “long tail” article for quite a while and was inspired by some questions that were asked at our recent meetup.

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