I think that the interview was there, but I am not sure –

http://www.rismedia.com/index.php/article/rssheadlines/

–Jim

Thanks for the links! The problem w/ the interview is that it’s hidden on an industry magazine website that doesn’t offer RSS that I never would have found otherwise (maybe if I wanted to play Google roulette, I could’ve found it, but that’s work and I’m too lazy).

On the plus side, if you can’t blog, link!

I know this won’t completely quest your thrist for Move knowledge (especially the two way communication thing), but if you want to see what is on the mind of some Move executives and/or investors, check out these articles from thiss month’s RIS Media:

Real Estate Industry Warming by Allan Dalton (part 1) and (part 2)
Protecting Realtors from a Marketing Meltdown by Mike Long
Roger McNamee Banks on Realtors

I try to avoid advertising with ad-block and Tivo, so why would I subscribe to it, even if it’s friendly? Maybe someday I’ll subscribe to the interesting blogs for my industry, but most corporate blogs make me want to puke.

Russ’s comment is right on. Just because it’s not as measurable as a pay per action AdWords campaign doesn’t mean it isn’t useful. After all, why do companies still spend big money on radio, televisision, press releases and print media advertising? That’s not easily quantifable either, it’s far more expensive than blogging and far less effective at influcing public opinon.

However, there are no silver bullets. It’s true that Microsoft’s blogs haven’t stopped Google’s amazing growth or shipped Vista any faster. However, it would be wrong to say that blogs haven’t had a positive impact at the company. In the late 1990’s/early 2000’s, Microsoft’s PR & white papers approach was totally ineffective at influencing the “Slashdot crowd”. In the past 3 years or so, I’ve noticed that since Microsoft’s engineers started blogging, the “Slashdot crowd” is a lot more likely to take a neutral view of the company’s actions. They’ll now say “MS is still evil, but they aren’t any worse than Apple and they are doing some things right”. What’s the dollar value of that newly found goodwill (perhaps reduction of hostility is a better term)? I dunno, but I’m sure it’s a very big number.

Remember, today’s mindshare has a funny way of becoming tommorrow’s marketshare. Early adopters tend to predict future mainstream consumer behavior. If customers start thinking, “Hey, this company is trying to make itself better and cares about what I think”, in a few short months they might start telling their friends that “This company isn’t bad” or start thinking “I like this company and it products enough that I might buy it’s products now”.

PS – Glad to see you weren’t under the influence of some kind of alien mind control. Since Mel Gibson went nuts last week, I thought the UFOs that were flying over Malibu might have flown a little north.