Must have been very late when I posted what you commented on above, because it didn’t sound at all familiar to me just now! I went back to that post to see my own words, and indeed I wrote them — but I certainly didn’t write them as clearly as I had intended.

What I was trying to say was not that the big brokerages will be quickly posting to Zillow, but rather that the brokerages that “get it”, both large and small, will post to Zillow. One of the big brokerages that “gets it” appears to be Prudential — they have that partnership with Yahoo, I believe they syndicate all their listings to Base. One of the brokerages (only large in the Bay Area) that doesn’t get it is, alas, the one that employs me — Alain Pinel, and they most definitely won’t be posting on Zillow.

Better Broker sites will not keep buyers and sellers from Zillow. I think only a better Realtor.com can accomplish that objective. Local to local vs. National to national. Broker site to broker site vs. advertising site to advertising site.

I think you are mixing the wrong apples with the right oranges, to some extent

Will the industry leaders will invest and create their own private Zillows or will they join the Zillow party? Either way, putting your head in the sand and wishing they’d go away isn’t a viable option any more (if it ever was).