Rain City Guide

Mark is Radically Re-thinking “Lead Management”

Dustin on 01 3, 2007

Mark Lesswing just published an interesting article on thinking through how to treat online customers. Here’s a highlight:

In person-to-person interactions, negative intentions are easy detect. People leave long lines at the bank in disgust and dislike “pushy” sales clerks. The challenge of detecting gestures on the web lies in the anonymity of the medium. We fall into the bombardment mentality because we are trying to identify the consumer.

For those interested in the direction of online marketing, the whole thing is definitely worth a read…

About the Author: Dustin Luther

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As the founder of Seattle's Rain City Real Estate Guide, I love to talk, discuss and implement social media strategies that drives business in real estate. In following this passion, I founded 4realz.net Social Media Strategy and regularly speak about social media strategy to real estate audiences. You can connect with me on LinkedIn, become a fan on Facebook and follow me on twitter at @tyr.