There is a sign guy in Fremont that has battery powered lights hovering over the sign…anybody have his name??

Russell Shaw in AZ and others refuse flyers at the sign or prices on the sign…this way buyers HAVE to call the agents number (unless they go to the web later)..brilliant marketing on a higher level as they get more buyer leads this way…Mr. Shaw if you read this blog correct me if I am wrong on this as the reason for no flyers at the sign.

People forget that frequently agents are paying for most of their own signage and that we’re, for the most part, independent owners of our own businesses. Some agencies won’t give agents the freedom to create their own signage like this because of controls about branding, etc. Other brokers may allow for unique signage, it all depends on the firm/brokerage you work under and what, if any, corporate rules are imposed. I can’t see the “big dogs” of real estate going for this kind of signage any time soon as it would likely cause them seizures to not have the brand awareness that helps them to gain clients as well as new agents (where brokers make their revenues).

With regard to agency, an agent may not get to market a home in this way because, according to at least WA and KS agency laws, the listings don’t belong to the agent – they are the brokerage’s listings. If a broker has a specific sign policy, as an agent hanging your license with that firm, you are bound to it. It’s one reason I like RE/MAX – and specifically our broker’s office – they have some sign specifics that we must adhere to but they also give flexibility to agents to run “their business” the way they see fit which gives us a chance to branch out a bit on marketing in this and many other ways.

I don’t make a distinction between the sign and riders attached to it. Anyway, they put the price on a rider (not the sign as I had indicated). An example sign can be found here.

Year’s ago I wanted to do that, especially for a price reduction. I hate “price reduced” riders. I wanted to show the new price so it got more attention. Oddly it was the seller that objected to it.

I don’t see the price on the Bloodhound Sign. I see everything but price. How do they do a price change? Seems the price on a rider would be easier, as Rhonda suggests, in case the price changes before it is sold.

Even if you didn’t create an entire sign for a listing, it seems like you could maybe hang or post something on the sign with the price. It seems like some agents like to covet the sales price so that potential buyers have to call them (or go on the internet) to get info.

BTW…you reminded me of my favorite Suess…”Put Me In The Zoo”.