Can we create THE Real Estate Guide for Seattle?

I’ve been playing around with wikis for quite a while, and I finally got around to installing one (that I’m happy with) on the Rain City Guide server. But before I tell you what you can do with the wiki, I should probably give some background…

What is a wiki?

In the simplest sense, a wiki is an editable webpage. Have you ever read something and thought “I know more than the person writing this!” Well, a wiki gives you this option as it is designed to allow readers to edit webpages.

[photopress:hanging_tree.jpg,thumb,alignright]The most popular wiki is, without a doubt, the Wikipedia. The Wikipedia is essentially an encyclopedia made for the web. It allows anyone to update any page. This might sound like a mess waiting to happen, but in practice, the concept has worked well because there are more good people than bad on the site and the results is an amazingly comprehensive listing of public knowledge. While running a wiki takes a certain amount of faith in the “goodness” of contributors, all public wikis tend to have really good “roll-back” features that allow an users to “undo” unhelpful comments and block IP addresses from spammers (including the wiki I installed!).

So what am I up to?
In my quest to create the best resource for real estate information in Seattle, I’ve created a wiki that will complement this blog. Whereas the blog best serves timely updates, the wiki will hopefully become a wonderful way to present information that can benefit from continuously improvements over time.

So what am a really up to?
I want to create THE real estate guide for Seattle. It will take time, but I think that if we keep plugging away, we can harness the knowledge of the Rain City Guide community to create a truly unique resource. As I really do plan for this to become “the” real estate guide for Seattle, I’ve named the site: the.raincityguide.com.

What are some uses for the wiki?
In my mind, the low hanging fruit is a real estate directory for Seattle. If you are a real estate professional in Seattle, feel free to add yourself to the real estate directory that I’ve created. Adding yourself to the directory is easy and just meant to get you comfortable with editing a wiki, while also qualifying yourself as a web-savvy real estate professional. 😉

In terms of the directory, I’ve added the following categories: Appraisers, Construction, Escrow, Handymen, Mortgage Brokers, Real Estate Photographers, Real Estate Agents, Real Estate Lawyers, Real Estate Technology, and Title Companies. But the beauty of a wiki is that if I missed your line of work (assuming it is within real estate), simply edit the page and add your profession. (By the way, I haven’t added separate webpages for any of the people in the directory yet, but if you’d like to add a page to expand on yourself and the services you provide, feel free to create a page by putting your name in brackets, as in [John Doe].

Another idea I have is almost definitely ahead-of-its-time, but could be interesting, is that anyone selling a home is free to create a webpage that describes their home on the.raincityguide.com. It will cost you nothing but time, and if you are creative enough, it might get you some interesting publicity.

Of course, I have even more ideas for how a wiki could be useful for better understanding real estate in Seattle, so don’t be too surprised if I reference wiki articles in future blog posts! With that said, I’m a huge fan of the “release early and often” philosophy (and this feature is definitely released early), so don’t expect too much from the wiki and you likely won’t be disappointed!

Also, if a wiki seems a little bit intimidating to you, feel free to play around in the sandbox. You can’t mess anything up in there, so edit away and I think you’ll quickly see how easy it is to create and edit webpages with a wiki.

Lots More than Just the Sexiest Real Estate Agents

It’s been a while since I had a real “ramble” post, but considering the occasion, hopefully people will forgive me for trying to cover a lot of ground in one post.

Happy Birthday to Rain City Guide!!!
It’s been one year since I wrote my first post (Hello World, of course) on Rain City Guide. I probably would have taken down the first post since it was just a test except we got a comment right off the bat and I’ve never been very good at deleting comments…

I have no (clear) idea where RCG will go over the next year, but considering the real estate industry is clearly in a pivotal position and I’m extremely excited to have front row seats.

New Broker For Anna
LTD Real EstateWe’re excited to announce that, as of today, Anna has officially switched her broker to LTD Real Estate. This major change for Anna began when I struck up a conversation with a broker at LTD, Jon Ribary, after noticing that we were both developing tools to map Seattle listings this past summer (who wasn’t???). Just like my gHomes tool, his search tool hasn’t kept up with some of the amazing tools that have been released recently (including ours!). However, our similar interests led to many conversations and ultimately a much stronger bond between Rain City Guide and LTD. Anna and I look forward to working closer with Jon and his staff in the days, weeks, months and years to come. If you’re wondering, don’t expect much to change here at Rain City Guide based on Anna’s move to LTD (besides the logo on our sidepanel!). Anna’s move is really related to the fact that she was searching out a broker who understands that the real power of marketing on the internet is when you use the tools to communicate with potential clients as oppose to talking at them. About the only thing you can expect to change is that Jon and I have some ideas for side-projects that will allow RCG to continue innovating so that we can achieve our mission of being the best resource for real estate information in Seattle.

Ride Home from the MIT Forum
The MIT forum is tonight and it is sold out in a major way. I definitely plan to attend, but I have a minor issue in that we’re a one-car family and Anna has something else that she must attend. Getting between my work in Downtown Seattle and Downtown Bellevue tomorrow afternoon without a car will be easy. The part of the trip that I’m not sure I can handle is the trip to my home in Crown Hill this evening. Is there someone attending who wouldn’t mind giving me a lift home after the forum is over? Found a ride home! Feel free to email me directly.

Sexiest Real Estate Agents
I was checking my log files earlier today when I noticed that someone came to Rain City Guide based on the Google Search: [sexiest+real+estate+agents]. I was deeply saddened to find out that we are ranked a dismal #2 on this all-important search. So, if you are a blogger interested in helping us celebrate our birthday in a zany way, consider linking to this post with the phrase “sexiest real estate agents”. I’ll bet it won’t even take a full week for us to be rated #1! Okay, it is obviously getting late, so I’m going to go to bed and try to sleep off the celebratory Champaign that Anna and I cracked open tonight!

Checking Things Off the ToDo List…

I made some changes to the site tonight:

  • Added a Home Search Panel to the sidepanel. You may have to hit “refresh” to get this to show up right!
  • Added a Print Post Option. I hate the idea of people printing out a blog… Blogs are meant for reading on screen where you can follow links and leave comments! However, I hate the idea of people wasting extra pages printing out blog posts even more. For those of you who were going to print stuff out anyway, it’s now a little cleaner and will hopefully use fewer pages!
  • Added a Stat Page [no longer available] which proves beyond the shadow of a doubt that Ardell is the most prolific real estate blogger of 2006 (and we’re only in March!). For someone who only began blogging in January, she’s already authored 49 posts and 205 comments (192 under ARDELL and 13 under Ardell DellaLoggia). WOW!

Speaking of Ardell, I’ve heard from multiple agents that they are too intimidated by Ardell to begin commenting on the site. While Ardell is definitely a force to be reckoned with, I find that fact amusing because I imagine she wouldn’t mind a little more support from the agent community. Not that she needs it, mind you… Just that there is only so many hours in the day for her to keep up with two intelligent lawyers!!!

Still on my ToDo List is to:

  • Clean up the RSS feed buttons. As was recommended in an earlier comment, I’ll probably add a subscribe page and limit the sidepanel to one subscribe button.
  • Add avatars to comments. I am having some minor trouble getting things to look right with this one, but I’ll keep working at it.

Is there anything that is missing from Rain City Guide that you would like to see?

Actively Searching for Another Zillow to Announce in March

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[photopress:unique_visitors_1.jpg,full,centered] [photopress:total_visitors.jpg,full,centered]

And following John’s lead, here were the five most popular posts on Rain City Guide (in terms of total hits) in February:

The five most popular posts (in terms of comments) for February:

Should RCG Allow Anonymous Comments?

In my mind, the best thing about Rain City Guide is that the site has grown into a wonderful community with a constant stream of interesting posts and comments. In no way do I want to mess with this!

However, I’m a slightly concerned with the rise in anonymous commenters on Rain City Guide because I’ve seen a few blogs and forums where the discussions degenerate once people start leaving anonymous comments in bunches. So far this hasn’t been a problem on Rain City Guide, but I don’t want to let things slip to the point where anonymous people (like Bob Cat, el nino, Milton Friedman) make others feel uncomfortable posting their comments.

Here are the options I see in dealing with anonymous comments:

  1. No change… Leave all non-spam comments on the site (anonymous or otherwise)
  2. Selectively delete anonymous comments that are clearly meant to antagonize or bait people.
  3. Try to preempt any issues by requiring that all posts be from people with a valid email address. I could check this by emailing anonymous posters after they leave a comment and if they don’t respond in a reasonable amount of time, I would delete their comment.
  4. Require people to register with Rain City Guide before leaving a comment. This would include an automatic email address verification.

If I was going to make a change, the purpose of the change would be to discourage degrading comments (before they start to occur) and to encourage people to leave comments with less chance of harassment. What do you think? Am I making much-to-do about nothing? Should we just assume that only people with a think enough skin are going to leave comments anyway?

I’m definitely interested in your feedback! (and feel free to comment anonymously… for now.) 😉

The Importance of Making Stuff Up as You Go Along…

Jon Strum of the LA Real Estate blog put together a very interesting article manifesto that outlines what it will take for real estate agents can be successful in the future. It is a fascinating article and was picked up by both the NYT real estate blog and Redfin’s blog.

While he was picked apart in the comments section of the NYT’s blog, I think a lot of what he has to say is extremely relevant and that the successful real estate agents of the future will be the ones that learn how to re-invent what they do!

Jon’s point that “real estate professional is in the unique position of adding massive value on behalf of their client to the final outcome of the sale or purchase of a home” is extremely important. Many people are simply not equipped to buy and sell their own home on their own and are going to benefit from the assistance of a professional. While programs like Redfin Direct that allow people to buy and sell homes via the internet may some day capture 10 to 20 percent of the market that still leaves 80 to 90 percent of the market requiring more assistance. (This comment is not meant to invalidate Redfin’s business model as 10 to 20 percent of the real estate market is a HUGE chunk of change!).

broken water wheelThe crazy part is that anyone would disagree with Jon’s general premise that real estate consumers are becoming better equipped (information-wise) and they are going to continue to demand more “value-added” services from their agents. The vast amount of money that is currently spent on “branding” techniques by agents (ads on postcards, billboards, magnets, super-market dividers ???, etc) will inevitable need to give way as the commission structure on many deals change and successful agents learn how to operate on a much leaner budget. People are going to turn to the internet to find out about not only the value of their home (Zillow?), but context around how that value might change (blogging?). People moving to a new area are not only going to want neighborhood information (homepages), but context around those neighborhoods (blogging?). The agents who figure out how to use the efficiencies of scale that the internet can provide are the agents who will be successful into the future!

So what are the internet tools that agents should be using? I had a great email today from a Seattle real estate agent who has a very prominent position in the local search engines (he or she shall remain anonymous). They mentioned that they had been following Rain City Guide for a while, but it took them a while to figure out what I was doing… That brought a big smile to my face because I’m not sure that I’ve figured out what I’m doing! I’ve seen a huge growth in Rain City Guide traffic as we’ve added some wonderful contributors, but I’m convinced that there are still hundreds of ideas and opportunities that I’m yet to take advantage of. Will Rain City Guide learn about those opportunities? You can bet on it!

My advice? Agents who do not want to get lost in the internet shuffle that is sure to take place in the near future should get involved in internet. But don’t waste your time posting your marketing materials on-line because people rarely read that stuff when you spend good money to send it to their homes! It seems like a no-brainer to me that agents should start blogging… But do more than that… Put interesting and challenging ideas on your blog. Blogging may not be the panacea for the future of real estate agents, (there is a lot more to being a good real estate agent than being an engaging writer), but by blogging to learn more about the internet, you will learn about the trends that are shaping the industry!

Another Round of Updates to Rain City Guide

You might have noticed that I’ve done some updating here at Rain City Guide… (Didn’t I just do that?).

What inspired me? WordPress came out with another major update (from version 1.5 to 2.0), and I decided to upgrade. Then, while I was making those changes, I just kept going until I had implemented a few more ideas I’ve been thinking about for a while…

The big changes are that I got rid of the third column and moved a lot of that content onto separate pages. I’ve wanted to do this for a while because (1) I noticed that the main blog page was taking way too long to load, and (2) the layout didn’t look good on some monitors.

For those interested, here are some details of the changes I’ve made:

  • I did a slash-and-burn operation to my side-panel in order to get it down to the basics. Only things I kept was a tips link, the frequent contributors section, an expanded comments section (the comments have been a highlight of the site recently!), some buttons, and a “Meta” section that makes it easy to register and log-in with the site.
  • I moved the About section to it’s own page where I’m able to go into much more detail about Rain City Guide and blogging in general.
  • I broke out the Agent Recommendation page into For Buyers and For Sellers pages.
  • Moved the Worth Noting column to its own page where it has gone from being the ten most recent entries to the 100 most recent!
  • Moved my blogroll to a new page (appropriately title linkation) where I have a TON more flexibility. I’m using a new feature of del.icio.us that makes updating this page extremely simple! And now each of the real estate sites that I link to include a description on what makes the site special! I have a bunch more ideas on new link sections to add and new ways of formatting the page, but I really like the general layout.
  • Added an archive page using a very cool SmartArchive plugin
  • Upgraded to WordPress 2.01, which has an updated backend that should make it easier for contributors to post!
  • Throw some Google Ads on the individual posts. This is really just a test and unless they are extremely lucrative, they probably won’t last long.
  • Added some more red to the layout… (Is it too much?)
  • Added Grier Smith as a Frequent Contributor
  • Fixed the problem that was causing the footer to not show up in Safari browsers.
  • Added the author’s name in bold under each post.

So, I’ve done some testing, and it seems like everything is working to me. However, if something about the new layout is not working for you, please let me know!

UPDATE

I got an email letting me know that some of the navigational links on my photos broke, so I spent some time upgrading my photo plugin… This one thing lead to another, and before I realized it, I’d blown a whole evening organizing photos. By my evening of organization is your gain… I’ve added categorization to the photos and fixed up a bunch of titles and descriptions. The upgraded photo plug-in also makes it easier than ever to include photos in posts, so hopefully more of the contributors will take advantage of this feature!

Contributing to Rain City Guide…

staircase with windowSeveral real estate agents (and one broker) approached me last week with an interest in contributing to Rain City Guide. Just about every one of them said they had noticed that Rain City Guide has a very high rankings on some key Google search terms, like Agent Recommendations (#1), Seattle Real Estate (#6), and real estate (#2 on blog search). (All of them were surprised to hear that we got these high rankings despite being less than a year old and not spending a dime on typical search engine optimization (SEO) techniques!) I’ve been trying to spread the blogging gospel for quite a while that if real estate professionals work together to create their own useful content for their potential clients (i.e. blog together!), all the agents involved would benefit. It is nice to see that some local real estate agents are finally starting to “get” it.

So back to the original question… What does it take to become a contributor on Rain City Guide?

It’s easy! Here are three steps that are guaranteed to get my attention:

  1. Join in the discussion by leaving comments! The number of people writing comments has grown dramatically in the last few months, with many popular and/or controversial posts getting dozens of comments. (If you have been only reading the posts and not the comments, then you’ve been missing out on some of the most interesting real estate conversations on the web!).
  2. Register with Rain City Guide. (As a bonus, this gets you a username so that you can log-in and edit your comments.)
  3. Email me and let me know you’re interested!

Who do I think should be contributing to Rain City Guide?

Curb Appeal EnthusiasmAnyone who is willing to share their unique insights on the Seattle-area real estate market! There is no doubt in my mind that the site will be a better resource as more and more experienced real estate agents/brokers, mortgage brokers, and title representatives join the discussion. I also think the site would benefit from having a few other real estate professionals, like photographers and investors, adding their unique insights. All-in-all, there is plenty of room to grow and improve!

One more idea… Maybe you’re an agent who doesn’t want to jump into the blogosphere where your opinions can and will be closely examined (dare I say, “examined with hostility” 🙂 ) but you still want to benefit from the exposure that posting on Rain City Guide will provide. I have an idea on how you can get involved as well! I’m looking for someone who would be willing to post an article each Friday that lists the most promising Open Houses of the weekend similar to the wonderful Curb Appeal Enthusiasm column that Alex of Behind the Mortgage puts together! I know that some agents already do this type of research, and if you are one of them, this would be a great way to get additional exposure for your hard work and knowledge! If you’re interested in putting something like this together, or have another idea for a regular column, let me know.

UPDATE:

I had an email from a reader asking me how many hits Rain City Guide gets per month from Google… Not knowing the answer right away, I dug into my stat program and produced this chart:

Unique Visitors Per Month on Rain City Guide

Some interesting notes:

  • More than half of Rain City Guide traffic comes from Google searches
  • In January of this year, Rain City Guide received more visitors from Google Image search (378) than from either Yahoo search (333) or MSN search (194)! (While I’m missing data from one more day in January, the trend will almost definitely hold!)
  • The uptick in May ’05 was almost definitely due to my release of gHomes (now replaced by this home search).

Playing With Rain City Guide's Real Estate Search Tool

Robbie Paplin of Caffeinated Software has built a great home search tool for the Seattle area and he put some very interesting posts together giving background on his effort, but I’m not sure he’s done a great job letting everyone know just how cool it is.

So, let me clarify the situation… The search tool is AWESOME!

What’s so cool about it?

  1. google earthGoogle Earth. It exports any and all of your searches to Google Earth! This means that you can get extremely clear aerial images of the home and nearby neighborhood.
  2. RSS buttonReal Simple Syndication (RSS). Every search can be exported as an RSS feed an imported into a Blog Reader.
  3. Sort by Price/SqFoot. . This is subtle improvement, but it can lead to some surprisingly relevant insights. On any search, let’s say “Seattle Homes” or even “Million Dollar Listings“, you can sort the results by the price per square foot. (This would be an even more useful feature if more homes didn’t have “0” listed as their size, but that’s better left for another post… 🙂
  4. Rain City Guide Search StatisticsSearch Statistics. With every search result, a box is presented that gives you statistics like the average list price and size for homes for that search.
  5. Complete Seattle Listings. Unlike some of the other search sites that are cropping up, we’ve got a complete list of homes that are for sale by real estate agents in Seattle. (I’d tell you that it is “MLS” data, but I don’t think I’m allowed to say that… 🙂

So who might find this search tool useful?

  • Home buyers who want to be updated on new homes as they hit the market! (it only takes a few hours (minutes?) for a home to be listed by an agent before it hits our servers and is picked up by the blog reader of your choice!
  • Home owners who are curious what homes are being listed in their neighborhood (or zip code!)
  • Real estate agents (like home buyers) who want to be notified of listings as they hit the market via their RSS reader!

And I’m sure there are others…

By the way, because of the nature of RSS feeds, I’ve been able to present the results from selected home searches as they get listed on my sidepanel. I’m sure that there are a ton of other interesting ways to use RSS feeds on real estate sites… Any recommendations?

Heard around the web: