Catching Z-Z-Z’s Zillow on Mortgage

Rhonda Porter on 03 6, 2008

No…Zillow with mortgage is NOT boring…quite from it. I’m just a bit worn out after the historic day we’ve all gone through in the mortgage industry today and I’m ready to call it a night. However, just when I’m going to unplug my laptop…Zillow finally provides the public with some more clues on how Zillow will integrate mortgages on their site.

I’m lucky to have been included as one of the Mortgage Professionals getting a scoop before the release. And this has all ready been covered very well at Lenderama, Blown Mortgage and Bloodhound Blog to name a few. What I like the most about this concept (which not all the details have been revealed) is the fact that Zillow is doing background checks by an independent third party before they will accept a Loan Originator to be a part of this feature.

From Zillow’s blog:

While we’re not sharing more details right now, we can say that we’ve built our product around Zillow’s model of openness and transparency that is increasingly important in today’s home lending environment. And, consistent with our information-based model, we have no intention of being part of the transaction. After speaking extensively to both consumers and mortgage professionals about the product, we’re confident that all parties will ultimately benefit from Zillow’s unique approach to home lending that is unlike any other in the market today.

This is the phase for interested loan originators to apply. More zetails to follow…time for me to catch my real z-z-z-z’s.

About the Author: Rhonda Porter

Rhonda Porter began her mortgage career on April 1, 2000 at Mortgage Master Service Corporation, a family-owned correspondent lender that has been lending in the Pacific Northwest for over 30 years. Prior to mortgage, she was in title industry for 14 years where she managed an escrow branch and gained an invaluable insight to the real estate industry. Rhonda Porter has a CMPS designation and is a Licensed Loan Originator 510-LO-32047. Rhonda is also the Chairperson for the Social Media Committee for WAMP (Washington Association of Mortgage Professionals). She was recognized in Seattle Weekly's Best of 2009 issue as the Best Twitting Mortgage Broker (check at her Twitter @mortgageporter) and Sellsius 2007 Top 12 Women Real Estate Bloggers and 2007-2008 Maginficent 7 Consumer Articles. Rhonda originates mortgages for homes located in Washington State. You can reach Rhonda at rhonda@mortgageporter.com or by calling (206) 718-9488. NOTE: Rhonda Porter and Mortgage Master Service Corporation are not affiliated with any real estate brokerages.

9 Responses to “Catching Z-Z-Z’s Zillow on Mortgage”

  1. [...] Rhonda Porter chimes in. Drew Meyers as well. var OutbrainPermaLink=”http://blog.mariah.com/2008/03/zillow-mortgages-to-give-loan-originators-absolutely-free-and-unlimited-access-to-consumers-looking-for-a-mortgage/”; var OB_demoMode = false; if ( typeof(OB_Script)!=’undefined’ ) OutbrainStart(); else { var OB_Script = true; var str = “”; document.write(str); } [...]

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  2. [...] The Zillow mortgage is about to launch and the first phase is already underway. Several industry bloggers have covered the main features of the coming Zillow mortgage offering and I’m not going to rehash it here. The first phase apparently involves loan officers registering on Zillow to receive free Internet consumer referrals. This includes a $25 fee for background check and the LO is added to the registry only after they pass a certain litmus test. It goes without saying that not all LO’s will be allowed to receive this free service.At first blush there is nothing to dislike about the coming Zillow mortgage model. They are promising “a model of openness and transparency”, which can only be a good thing in today’s market. I sure hope Zillow can play a positive role in improving our industry and in that endeavor I can only offer support. [...]

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  3. The bar has been set too low to call this any kind of national seal of approval. To me it looks like just another lead generation model, but I need to go inside and play around a little more.

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  4. Jillayne, I don’t think anyone is calling this a national seal of approval.

    Where this model is different is that it does screen the LO’s before they can be a part of Zillow’s program. It’s not about who pays the most bucks for ad space or placement on their list. They say it will promote a new level of transparency…details to follow.

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  5. [...] Greg Swann and Rhonda Porter give us a Realtor perspective [...]

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  6. [...] Zillow Launches On-Line Mortgage Rate Quotes April 2, 2008 Earlier this month I wrote about Zillow stepping into the mortgage rate quote arena…well tonight’s the big night. They are scheduled to launch at 9 p.m. PST. I’m honored to have been included as one the mortgage professionals to review their product and it will be interesting to see how it develops. [...]

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