We already know the folks at RCG love twitter, and while I like twitter, the marketer in me has completely fallen for Facebook Pages (note: these are a very different beast than Facebook profiles)… and if you’re running a small business, there are many reasons you should be interested in FB Pages too.
The three main reasons I’m been putting a ton of energy into building out Facebook Pages for my clients lately are:
- Traffic: at this point traffic from social media feeds (like twitter’s stream and Facebook’s newsfeeds) are generating more traffic than RSS feeds for almost every website I run.
- Engagement: For new sites, it’s becoming harder-and-harder to build a “community” on your own site without tapping into the communities where they already exist (Twitter, Facebook, etc.)
- Reach. Unlike Twitter, Facebook Pages allow you to get into the highlights and recommendation sections of fans… allowing you to reach the often elusive “friends of fans.” For most small businesses, the friends of your fans are a ridiculously relevant audience and even more relevant than traditional SEO traffic.
By the way, I was inspired to create this post because I JUST created a Facebook Page for Rain City Guide and of course, I’m hoping you’ll join up and become a fan.
Similar to the Rain City Guide blog, I’m going to be using the page to engage with folks about Seattle real estate. It’s not that we “need” another place for a conversation, but rather an experiment to see what it will look like when we take the typical RCG conversation to the Facebook audience.
Of course, many of the stories on the Page will be about RCG articles, but truth be told, I’ll be looking to link out to any real estate articles I think will interest people interested in Seattle real estate. So, if Facebook is the place you’d like to engage, join the conversation by becoming a fan of RCG!
And if you’re interested in a seeing a more developed implementation of Facebook Pages, check out the business page I created around my social media consulting and speaking. In just a few months, it’s grown to over 1200 folks who are consistently engaging in ideas around using social media to generate business.