I found an excellent post where the author discusses the two methods for showing up high in Google search results. I agree with his conclusion that providing good content is a better (and more long lasting) approach than any attempt to “trick” the search engines. As a matter of fact, I would call that the guiding philosophy of this website. “Provide good content, and they will come!”
If you are thinking of starting a business-related website or blog, and you want to attract lots of hits to your website (why wouldn’t you?) I recommend reading this article:
The content based approach avoids all this hassle. You provide information rich pages which is what Mr Google and his searchers want. You join the synergy. Google is working for you, not trying to foil your latest trick.