Linkation, Linkation, Linkation
Dustin on 12 13, 2005
(I enjoyed writing my previous article on the reasons that real estate agents should blog, and it got me thinking about all the other bits of advice I’d like to share with real estate agents… I have a bunch of ideas, many of which are still only half-baked, so I’m looking toward your comments and suggestions to see where I should take this mini-series on blogging basics for real estate agents.)
What are the three most important factors in determining the value of real estate?
- Location
- Location
- Location
While this well worn mantra forms a fundamental building block of real estate value, the concept of location is nearly irrelevant in the on-line world. I’m located in Seattle, WA, the servers hosting this site are in Santa Monica, CA, and you could be reading this from anywhere in the world.
If you’re an agent thinking of moving on-line, there are a bunch of real estate fundamentals that you’re going to want to relearn if you are going to be successful. I’ll start be revising the well-worn mantra to make it relevant on-line…
What are the three most important factors in determining the value of your real estate site?
- Links
- Links
- Links
And just as all locations are not created equal, not all links are created equal.
If you’re looking to build up a website that ranks well with search engines, then you’re number one focus should be on getting high quality inbound links (i.e. other sites linking to your site!). In particular, you want to build up as many inbound links from popular blogs and websites as you can. It’s common knowledge that 3 high-quality inbound links are more valuable than 1000 links from lame link farms… You want links into your site, but more importantly, you want quality links into your site!
Note that you do not get any search engine benefits from outbound links (links from your site to other sites). At best, outbound links won’t affect your ranking and at worst, they can seriously damage your ranking should you link to spam sites. In other words, if you’re linking to quality sites, you’re fine… If you’re linking to spam sites, you can expect the search engines to label you as spam.
[photopress:seagulls_at_beach.jpg,thumb,alignleft]Since there’s no benefit to outbound links, does this mean that you should not link to other sites?
No Way! Quite the contrary! Linking to other sites is critical to building up your site’s credibility with other bloggers. Join in some of the wonderful conversations that makes up the web and you’ll likely find that more and more people begin to link to your site. Find a blog you really like and then write articles about their articles! Link back to them and you’ll be surprised how quickly they start linking back to you! It’s actually a lot of fun to be part of this process.
There are very few sites that can build up credibility without linking to other sites and if you’re reading this blog looking for advice, you are probably not one of them. My advice to new bloggers: link… link… link… and link some more. Link to a blog saying something nice about their site, and there’s a pretty good chance they’ll link back to you!
So why are links so important
Links are the lifeblood of the web. The search engines rely heavily on links to determine how to rank your site. And more than any other factor, the rank of your site on search engines determines the value of your site. Granted, if you’re writing a blog for personal reasons, then you might not care how many people reach your site via search engines, but if you’re blogging to get clients, then you’re sites success depends on your how you are ranked by Google. Ranking high on Google searches generates web-traffic which generates leads which generate sales.
There are other ways to generate web-traffic, but none of them are as cheap and/or effective as generating leads through searches. (This site has a nice overview of how of how search engines work!)
So, all of this leads to an obvious question… How do you generate inbound links? Check back in a few days. I’ve got a bunch of ideas/thoughts on this subject. I’ll try to gather my thoughts and turn them into a post!
On a related note, I get asked by other bloggers on a regular basis if it is okay if they link to Rain City Guide. My answer is always “Yes”. I love links! Any business blogger who refused a link would be nuts.
About the Author: Dustin Luther
- Author's website: http://www.raincityguide.com/
- More posts by Dustin
- email the author
119 Responses to “Linkation, Linkation, Linkation”
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Great post Dustin… Keep up the good work
Keep on LINKING!! Thanks for the link to the SEO site. I am still trying to make the most of my site positioning with search engines (without using pay-per-click service) so I appreciate this post GREATLY!
Thanks for the feedback! I’m glad you both enjoyed the article!
[...] Linkation, Linkation, Linkation [...]
You have a really great blog – information, opinions, interviews – tons of useful information. I started an Austin Real Estate blog in November and people have actually found it. Your information about linkation, linkation, linkation was also great.
[...] Marlow Harris of SeattleDreamHomes. She’s web-savvy and the odd-ball type stuff on her site would make for some great blogging. (Whoops! just before posting I noticed that Marlow has had a blog since October 2004, six months before Rain City Guide! I guess this only goes to show that unless you embrace the blogosphere by linking to other posts, you’re likely to hide away in obscurity!) [...]
I agree 100%
I run several sites such as
http://www.stevelevine.com
http://www.massachusetts-real-estate-sales.org
http://www.shrewsbury-ma.com
etc…and I find that the most useful thing of all is generating links.
I spent a fortune on SEO work until I figured that out.
Regards
Steve
[...] He also has some excellent thoughts on differentiating betwen high quality and low quality linkage. [...]
[...] One of the things I stress in our presentation is the importance of linkation. With that in mind, I decided to post a “teaser” from our “Basics of Blogging” section that describes the simple steps to creating a link from one blog post to another! Note that the following 9 slides are taken from the middle of the presentation without the context of how to post a blog entry and, if they seem confusing, then you’ll have to take my word that within the context of the presentation, it will all seem to fit. Hope to see you next week! [...]
[...] Another way to drive traffic is to leave comments on other people’s blogs. The nice part about leaving a comment is that you’ll get a link back to your blog with each and every comment. However, that won’t generate traffic nearly as effectively as if other bloggers are linking to you within their posts. What is the most effective way to get the attention of other bloggers so that they will link to you? Link to them! Want more? Here are the three most important elements of real estate… blogging: Linkation, Linkation, Linkation. [...]
Agents should check MyRealtyBlog as a Website option…
“Welcome to my website” /images/33632-31387/split_personality.jpg”> “Welcome to my blog”Joel Burslem at FutureREMarketing alerts me to a new product MyRealtyBlog that combines the static, but essential informational content, including MLS listing…
[...] LINK, LINK, LINK! Link for fun, link to generate traffic to your site, link to improve your search engine rankings, link as professional courtesy, but LINK! Dustin at the Rain City Guide had an excellent post on this some time ago. Read it. Search engines love blogs. The content is dynamic and brimming with important key words. Within three months of the birth of our blog, our blog traffic had surpassed that of our eight-year-old website. Along these lines, comment regularly on other’s blogs (assuming you have something of value to say). Good bloggers will reciprocate. Add them to your blogroll, and they just may add yours to theirs. However, the good, respected bloggers have quite a following and quite a feed list already. So, make damn sure your blog is worthy, as in – well written, contemporary and thoughtful in content, and updated regularly. [...]
Publicizing your blog – #3 in the blogger starter series…
/images/33632-31387/coltrane.jpg”> I recently found an interesting resource for real estate blog publicity . Jason Ungos can be arcane but he knows the technology of blogs, I wonder if he’s from the Bay Area, I’d like to meet him. Here are toda…
In NYC we have a disadvantage because things are a little backwards compared to the rest of the country. We just put out a new website http://www.placeEasy.com to make finding, renting or buying a place EASY. It has an agent center to connect agents with their clients. In searching for ways to promote it I found out that Raincityguide was a #1 rated site. I sincerely appreciate the fresh ideas found here and the great tips. Will be back!! Thanks
This is so true. I have just started my own blog bergproperties.com/blog and you are the first site that I have linked to. I too have spent a lot on an SEO firm with mixed results. I am just starting to see some rankings but I hope that blogging will put me over the edge. Good job on the site.
Scott,
A few suggestions. You need more blog stories about your local service area and you need to link to and sidebar the most popular blogs in your local area, in addition to.
Specific info and Categories re CA houses make it look like you are from CA. And BE ON your BLOG. You are fairly anonymous there. You can’t build up “A following” if no one knows WHO they are following
[...] A:Greg Swann: I’ve been writing all my life, but my goal in trying to start a workable real estate weblog was the same as other Realtors: I thought it would scare up business. We tried and failed with two other weblogs. We didn’t know what we were doing — in the sense of “linkation!” — but, by being overtly promotional in content, they were boring to me, anyway — contributing greatly to their failure. BloodhoundBlog works, at least for me, because it is fundamentally indifferent to the idea of milking the readership for leads. I’ve come to believe that a real estate weblog with a large, regular readership is a lousy way to generate leads, in any case, but I don’t care anyway. I want to write what I want to write, come what does. [...]
I find it amusing that all of the commentters are placing links in the comments, Dustin. We talked about this brilliant post at :
http://activerain.com/blogsview/32263/The-Epicenter-of-Real
Well, there I go again.
[...] If you build it, they will come… January 6, 2007 I started responding to Brian’s comment and it turned into a blog post… [...]
Scott – BergProperties? Uh-oh.
So if you leave a message and put a link in it
http://www.KnoxvilleTennesseeRealEstateBlog.com that would help you rise in the search engine rankings?
OK
Great idea Jim… But all the links within the comments are automatically given the ref=”no follow” which tells the search engines not to give them any value… Sad, but true!
Thank God for nofollow, otherwise every robot in the world would be commenting all day long on posts.
I have an old version of WordPress running for a friend’s site and we have problems with it all the time.
http://www.housemath.us has a lot of great information about the costs associated with buying a house, including information about local and state taxes for several cities (including Seattle).
Great post about SEO and links. As inbound links are probably one of the top SEO factors to high rankings, also make sure you properly name your page titles with keyword rich terms. I’m not saying stuff the title with a ton of keywords, but rather use important keywords that describe your post and attract a large amount of searches.
I’ve spent a lot of time optimizing and building out my new Real Estate Investing site which I’d recommend you looking over. I rank real well for many terms I’m targeting. http://www.realestateweblog.org
[...] Dustin Luther over at http://www.raincityguide.com impressed me with one of his posts about how important inbound links are to a site. It’s a very helpful article and I urge you to read it if you’d like to better understand how SEO works. [...]
[...] Here is the advice I gave him: In the first week, there is no need for any blogging (although you should be writing a few posts just to get the blogging muscles exercised!). My recommendation is to spend a few hours this week researching the online competition for your area. At the end of Week 1, I would expect for your sidepanel to be filled with a bunch of links! (For background, see this blog post on Linkation!). [...]
Great post….looks like I’l be adding a blog to my site soon. http://www.sandxdesigns.com
For a great linkage opportunity I have discovered http://www.condocompare.com, a website for both brokers and customers to compare condo’s in seattle. Attached to the site is a blog which recieves a high amount of traffic. Might be a good opportunity for some of you, my link is there!
I really enjoy your blog – a number of authors. You are exactly right, and that’s what’s great about the Internet as well, if you have something to say and say it well you can grow an audience just by partnering with others in your niche and writing on a regular basis.
We have an investment properties educational site, that is continuing to grow, please take a look: http://www.investmentpropertiesinfo.com/
[...] Luckily, the culture of blogging makes this significantly easier than with traditional web sites. If you have been reading blogs for any length of time, you have likely noticed that bloggers hand out links like cheese to the poor. One way bloggers give links is through a blogroll. This is a list of other blogs that the blogger recommends. My blogroll is near the bottom of the right column. The other way bloggers link to other sites is embedded in the posts they are writing. So for instance, if I were to find a good post about linking, and wanted my readers to see it, I’d post the link here. the key to getting linked in both places is to build a blog worth linking to. Here are some basic steps to take in link building. [...]
[...] Linkation, Linkation, Linkation [...]
Very practical information for real estate professionals who are looking for online exposure.
I’ve heard that a stupid questions is a question not asked. How do I link to some of these sites? And thank you on all this information it comes in very handy.
Jose, happy to help!
The process of creating a link really depends on the tools you’re using to publish your content to the web. But just to be clear, the “link” you are trying to create is something like the words “Jose” above that link back to your website.
In terms of creating a link, all blog platforms make this quite easy… Typically, when you’re writing a blog post, you’ll see either a little icon that looks like the “earth with a chain link ” or simple the words “link”. (Microsoft Word uses the “earth with a chain link” so it has become somewhat of a standard!).
In terms of the actual steps, I created another post that details them… All you have to do is follow this link!
After starting blogging a year ago on another site, I decided to start over and completely redesign and base my website around a blog. After wading through the technical design and implementation, and somehow keeping the business afloat at the same time, I realized my posting had gotten quite rusty.
Well, the new site is up, and I took the plunge to bring someone else on board (to help with a zillion things, including posting content on the blog – http://www.Allcary.com )
Now, we both decided we needed to brush up and start watching how the pros do it. I told him, first stop – RainCityGuide.com
Fantastic content hits the eyeballs immediately!
Thanks for the nice summary and I’m off to think about looking for some high-quality inbound links
Rama, So glad you found it helpful!
Having links to your sites is a little like having friends all over the world.
I’ve built the sites – the first – http://www.SantaMonicaLandmarks.com because no one had done a landmark site – and once it’s done, it’s got minimal update.
The second – http://www.SoCalInvestmentRealEstate.com – for business.
Next I built the the blogs
http://www.santamonicapropertyblog.com
http://www.socalindustrialrealestateblog.com
http://www.socalofficerealestateblog.com
Now I’m working on getting the sites to work together and to develop a following. The latest project – finding moderators.
Any other suggestions anyone can offer would be greatly appreciated.
@dustin/webadmin
what does it take to get listed on
http://www.raincityguide.com/linkation/ ?
Dustin,
Allow me to make a confession. After starting a blog myself, i wanted to just go do it myself without the help of anyone.(linking, commenting etc) I just felt awkward doing it and hoping for a return favor (linkback) but after reading your post about the importance of linking and building relationships online and that even at your ’stature’,being one of the top real estate blogs, you still appreciate links from people (’i love links’) SO this is my very first time truly commenting on a post. Cool. I’m actually excited about this.
Thanks for the post.
Awesome Ian… So glad you’ve decided to join the conversation! Definitely keep in touch!
Rama,
Getting listed just takes a request along with a reasonably good real estate blog. You just did both!
[...] By the way, one trick I recommend for new real estate agents to help stay away from the self-promotion angle is to make sure there is always at least one link in their posts that references an idea of someone else. The link could be to a news article, but preferably it is another blog post. (A ton of credit for promoting this idea goes to Greg as I’m not sure I would have realized this advice was novel without his encouragement…) [...]
“Getting listed just takes a request along with a reasonably good real estate blog. You just did both”
Me, too!
[...] By the way, one trick I recommend for new real estate agents to help stay away from the self-promotion angle is to make sure there is always at least one link in their posts that references an idea of someone else. The link could be to a news article, but preferably it is another blog post. [...]
[...] I interupt the regularly scheduled programming… September 28, 2007 to bring you this video interview by Joel from Inman Connect. While I talk too much and too fast, some of you might find it interesting to hear a bit about the history of RCG as well as some more details on the idea of “linkation“… Real Estate Video by – Real Estate Blogger [...]
Thanks for the great advice. I am just starting a blog for my 1031 exchange company, 1031 Exchange Coordinators in Bellevue, and have been scouring the web for ideas. I have always heard linking is the key, but I guess this is just more proof.
Thanks for lending the time to always write great stuff here on Rain City Guide. You guys are great and I have to confess that a dream of mine as a new blogger is to be able to be a contributor to the Rain City Guide on a consistent basis. I and our firm have all the 1031 knowledge, we’re just getting going on making our first forays into the blogosphere. So, thanks again.
Chad Hallberg
Thanks Chad for the encouragement… I know another contributor, Eileen is really interested in 1031 exchanges, although I must admit they are a mystery to me.
Nonetheless, I look forward to reading more from you in the future.
[...] Probably the best “Intro to Blogging for Realtors and Investors” piece I found was by Dustin Luther, one of Rain City Guide’s main contributors. Here it is. Every site I’ve looked on said you have to link to others and write something nice to get linked on by others. It sounds intuitive, but for whatever reason it has also been kind of scary for me to start linking to other people. Maybe I’m just worried my first load of content is just dribble and won’t be read by anyone except for me. That may well be true, but I think that by following the advice of those getting tons of traffic like Rain City Guide, I’ll be on the right course for future readership. [...]
Thank you Rain City Guide. The future is limitless for The Rain City Guide and I’ll be here reading and linking. Thanks for your support and great info again!
Good day Ardell! Had a chance to read through Raincityguide. You have a great team assembled.
I would like to suggest 2 sites for an exchange. Our content and visitor traffic are relevant.
http://www.fhaloanpros.com
http://www.bestreversemortgage.com
If you could add these links to your blogroll or resources section, we could do the same and trade some valuable traffic.
Dustin,
Did you get that?
Yep… Ardel: You don’t know Peter Miller, do you?
I do not. Looks more like a Marlow Harris type
http://www.Home2RainCity.com
Relevant Info as well.
Dustin,
What do you do with linkspam comments when the whole thread is about linking?
Sorry, Im trying to figure this linking thing out. Did’nt mean to spam. Thanks for your support.
Ryan,
I am offering this as an explanation and not as a reprimand.
When you click on your name in your comment, it goes to the same place as your link posted in the comments of comment #55. So there is no need to post it a second time inside of the comment.
Redirecting people to your site from someone else’s site is kind of like if I came to your Open House and sat on the front step and handed people my card from the steps of your listing. Clearly that would make me look bad the same as advertising yourself on someone else’s blog looks bad.
When you “spread yourself around” on other people’s blogs, you do so by adding intelligent comments that add to the conversation of the post. If you add info of interest in the comments, more than simply a one line “tag your it” type comment, people will click on your name to see who you are. They then go to your site or blog in that manner.
If you need a better explanation, feel free to email me or give me a call.
Thank you Ardell. I do sincerely apologize for being rude. I did not want to be rude as I was merely trying to test your site and see how it works. I should have learned more about what I was doing before I did it and will further research, what seems like a foreign language to me, before being so haste. I appreciate your kindness and your offer to help. The integrity of you and your site impresses me greatly as I am sure it does so with your readers too. Can you explain to me how you link through common words such as “investment real estate” or “1031″? Also, is there a place where I can type my informative posts or replies, sort of as a rough draft that I can see my links, before posting a final here? Thank you!
Great article. I must sometime I need reminding.
[...] Check and check. [...]
Amen! Great post and great blog.
Ardell – I’m new to blogging, and have been trying to learn everything I can. I’ve continually seen articles that talk about links (this is one of the best I’ve seen!). But, I’ve struggled with the concept that bloggers are encouraged to leave comments to create links to their sites, but that it is bad ettiquette to actually put a link into your comment. Your explaination to Ryan using the front porch analogy finally drove it home. I get it now. Thank you!!!
And, I’ll start following the suggestion of clicking on names when people make good comments to see what they are all about.
Another question about ettiquette…I’ve written a few posts, linking to another blogger’s article, and then gone back and left a comment mentioning another thing to think about, and then including my new post link. I’m guessing now that I shouldn’t include the link. Is it taboo to mention that their post inspired you to write a post yourself, or is that too much self promotion and considered in bad taste?
BTW…I’d love to get added to linkation if you think my site is worthy enough. Please ignore the bad banner…I’m working on getting that replaced (if I can just find someone that knows how to put one together for me for cheap). I thought I had done good until I asked someone younger than me in my office what she thought and she said it reminded her of a 1980s postcard. Yikes!
Ryan, I just came back here because I happened to catch Karen’s comment addressing me in the sidebar.
To both of you, ONLY the post author is notified of comments by email here. So if you are talking to me on Dustin’s post, Dustin gets the email and not me. If I miss the comment in the sidebar because other comments “bury” yours and push it out of the sidebar, I will not see it, as in Ryan’s case.
Now, to Ryan, you are on the wrong track with your question. Call me or emailme directly (or Dustin) and we will answer that one.
Karen,
You’re on the right track with asking someone younger. The only reason I was able to better explain linkation to you is because I put it in real estate agent terms. I am not the link pro around here and rarely use links.
Links in comments are rarely appropriate. Sometimes…but rarely. The manner you described is not appropriate. Appropriate would be to give more info to the readers of the other persons blog by providing a link that has nothing to do with you, and adds value for the site where you are posting it. Once in a blue moon that is your site. But if you’re doing that more than once every three months or so, not likely an appropriate use.
As to being linked to here besides your name in comments, that is Dustin’s call and not mine.
“is it taboo to mention tht their post inspired you to write a post yourself…”
It’s all about intent, Karen. If you are clearly only interested in thanking the blog owner for the inspiration, sure. If you are even a little bit doing it to get people to your site…not OK.
Ardell – Thanks for the quick response. I knew that the great post itself was written by Dustin (thanks Dustin for all that great info!). But also wanted to thank you for the follow up analogy that really hit a home run for me in my getting the bad manners concept.
Like I said, I’m still pretty new to blogging and am excited about joining in the conversation. If I like a post enough to actually link to it in my blog, and knowing how much most bloggers like comments, I like to give back by giving them some sort of meaningful comment.
The rest of the posts I only comment on when they really strike me. I’m trying to avoid all the ‘great post’ comments.
With both of your help, I’m one step ahead of where I was before I stumbled upon this post.
Wow, we are all taking this very seriously aren’t we?
ARDELL, there is so much unknown and wide varying opinions on blogging etiquette. After reading your comment, I realize that sometimes I’ve been linking back to some of my articles for purposes of a deeper explanation…however, if this is not appropriate, I certainly don’t want to do that. Maybe Miss Manners should do a post on proper blog-havior!
I have learned that blogging is much more about “giving” freely without expectation than “taking” (self promoting).
This blog has given me a lot of insight about blogging, thanks.
LOL Ryan, yes, we take our blogging very seriously here.
Rhonda, People are writing entire books on Blog Etiquette. A post wouldn’t cut it. I think Dustin does it for a living day in and day out. It could fill ten books by now, I think
When people are stopping by “just trying to make a living” like Ryan, that is considered spam commenting. But we’ll let him get away with it a couple of times
, mostly because it’s not my post and it’s a post about linking and Dustin is having too much fun in NY at Inman.
LOL! Having WAY too much fun in NYC!
Thanks for the insight Dustin! I’ve just started my real estate blog and have been searching for some advice. First I found Brian Brady’s blog (http://activerain.com/blogs/azbrady) from an interview I read with him. He had a link to linkation, linkation, linkation…I’m glad I followed it. Now I’ve got to start linking. Keep it up!
[...] I could never repeat linkation too many times. I keep repeating myself and people continue to act like it is new information. Please tell me if and when I need to stop with the linkation bit. [...]
It’s crazy that it’s been over 2 years since you wrote these words. There is no doubt it’s one of the best once-in-a-lifetime reads for real estate bloggers and it’s almost like a yearly pilgrimage that every real estate blogger should make.
still good stuff
No doubt, Brad. It’s been a wild ride these past three years!
[...] I think it is also worth noting that all of the search engines have really improved in getting the spam out of their results. Â It used to be that if you took a popular article from RCG and did a similar search, the results would be filled with spammy sites… Not so anymore on Google, Yahoo or MSN. [...]
[...] “Linkation” is one of the critical components of blogging. How do the NAR blogs look in the link arena? [...]
I am truly new to the SEO game and appreciated your article. I have a new site that is in beta testing now and I am a fledgling blogger. Right now I am working on trying to have good content for readers that do come to my site.
Tyler: Good luck with the site and feel free to check back in and let us know if you start a blog.
I agree , this is a great idea!
I am just starting a blog myself.
Thanks again and the best of luck!
I find it hard to come up with fresh content at times, does anyone have a tip?
Hi John,
I blog about what’s going on during my day. Ardell does this, too. Sometimes the blog articles that generate the most response are the articles that I didn’t sweat bullets over, instead, the content just came to me during the day. It might have been an event, a question from a client, something I observed, something I overheard, or something I read on someone else’s blog that triggered a response which would be way too long for the comment box.
Hope that helps!
What attracted me to this blog was the topic of linkation…
“If you’re looking to build up a website that ranks well with search engines, then you’re number one focus should be on getting high quality inbound links (i.e. other sites linking to your site!). In particular, you want to build up as many inbound links from popular blogs and websites as you can. It’s common knowledge that 3 high-quality inbound links are more valuable than 1000 links from lame link farms. You want links into your site, but more importantly, you want quality links into your site!”
I think I finally got it, thanks! I have added your site to my website, I thinks it is a quality link
Dustin,
Thanks for explaining the difference between links (inbound & outbound). Alsways thought that if I put a link outbound on my website that it was helping with CEO, but now I know that’s not the full truth. It’s time to start concentrating on the inbound links.
Hi Dustin,
As a newbie blogger, I found your article on inbound links very informative. I was under the mistaken assumption that outbound links meant a great deal in SEO. Through your article, I have found out differently. I am going to work on getting some good inbound links.
Dustin,
Thanks for the explanation about types of links.
So glad to be helpful Ryan, Mary, Robin and Christine!
Dustin, As a new blogger the inbound link information was very useful.
Thanks Jill, I appreciate your help and I’ll start to use some of these ideas. Thanks again…
One thing for sure, bloggin can be fun and a great way to share ideas with your friends and family.
Great ideas on this site, Thank you for sharing
Back to the blogging experience. Had a mini Santa Barbara vacation and doing some catching up now.
I just ran into your blog on the Seattle real estate market.
As a resident of Kirkland for over 25 years and Bellevue based Broker this looks interesting. I also have a blog for the mortgage market, fun stuff and informative.
[...] registration, and other news, please subscribe to our RSS feed. Thanks for visiting!A classic post from [...]
The power of blogs is astounding. I know I have seen the benefits first hand and I wish everyone luck in their endevours.
My question is whether it helps one’s “linkation” to have links on pages that require you to log in to view them, e.g. facebook. Does the Google Bot consider them as additional links or are they not viewable by the Bot?
I don’t think it does as they are not seen by the search engines.
I put my blog address on everything now — great way to get fresh content out there. Also, when the advice I am giving clients happens to pop up in a news article, it reinforces the idea that I am giving them good advice, not trying to “sell” them. I add news feeds and other industry newsletters to my blog frequently and I really think it helps.
Thanks for the great info., I am in blogging training with the Tomato and they also strongly recommend building relationships with other sites and then linking to them in hopes that they will link back to you. But I have found that many of the RE blogs that I enjoy reading are already extremely popular and I feel as though it’s too hard to build a personal relationship with them because they have SO many other people commenting and reading. Do you agree?
Riley… You might be surprised how easy it is to make connections, but it does take a bit of persistence. Some quick tips: Link out regularly, write interesting stuff, leave lots of comments and try to meet people in your community offline whenever possible. And note: these type of strategies work whether you are reaching out to real estate folks or people local to your community.
good stuff!
still working on building for http://www.allrmc.com
Thanks again, Dustin,
Still working on my Verdugo Hlls blog. Thanks for your help.
Can anyone tell me how to post a blog on this site or is it more of a link? I have just started my blog called http://www.mortgagesnmoney.blogspot.com and want to start blogging more but I am new to blogging so I am not sure which direction to go exactly .I like what I have read on this site.
[...] Linkation, Linkation, Linkation by Dustin [...]
[...] their circle, much like Phil did when he wrote about the impact that Dustin Luther’s Linkation, Linkation, Linkation presentation made on him when he first started [...]
GREAT POST!
Good post on linking. As an independent agent it is tough to get noticed on the Internet, compared to the “big boys” with deep pockets and SEO experts on staff.
I guess we all have to just keep plugging away.
Luckily, the culture of blogging makes this significantly easier than with traditional web sites. If you have been reading blogs for any length of time, you have likely noticed that bloggers hand out links like cheese to the poor. One way bloggers give links is through a blogroll. This is a list of other blogs that the blogger recommends.
Beautiful blog, Dustin, I can only aspire to something so professional. I just started my blog and trying to maximize the information therein without overdoing it. I am most certainly not an expert, but I do a great job for my clients and go out of my way to get the answers I don’t know.
Would love to contribute where possible, and I know that linking is important. So I will be patient, pick up ideas where possible, and hope that I can provide value to others.
Nice blog. Blogging certainly generates unique content pages to be indexed by search engines. Good luck with everything!
Cordially,
Jonathan Kostyra, Broker
http://www.carolinarealtyguide.com
http://www.greenvilleinformation.com
I completely agree, inbound links are crucial to the success of any website. You can drop a pretty penny on SEO, or you can take the time to learn about the process and get your hands dirty!
Wow, Dustin, here it is Q2 2009 and this timeless article is still helping folks like me figure out Web 2.0. Just goes to show the value of killer content. Thanks for paving the way for us.
Mark: so glad you find it helpful. It is kinda crazy to think how much things have changed since 2005, but some things (such as the value of inbound links) are pretty timeless!
Dustin,
Oh my goodness!!! You don’t know what a breath of fresh air it is to find this article. Now, I just need some time to make this work. I bought a very good domain name years ago–before I even understood domains (probably still don’t). I have emailed this to my partners! I certainly look forward to reading more from you!!!
Donna: So glad you found the post helpful!
Can’t believe I just NOW found this article!
Still, valuable, killer content! (I found it through a slide presentation that Jay Thompson had on Linked-in.)
I guess better late than never! I look forward to reading and learning more.
It’s funny…..I’ve seen so many “social media gurus” lately, and most I think are full of it. You are one that consistently proves that you know what you’re talking about!
Thanks so much Pam… Considering you ran into Jay already, you’re obviously learning from some great sources!
Would submitting to directories be in the realm of link building? Or would that be something different?
They would have to be in the same direction right?
Walter,
Submitting your site to directories can definitely build up inbound links to your site, but the quality of the links is generally really low, so you won’t get much benefit from the practice. Defining quality links is a bit much for this comment, but if you want to get some more information, check out this article I recently posted on AR: Blogging SEO
Dustin
Thank You
Walt