I just read a fascinating story in the the NY Times (subscription required) about a “post” by George Clooney on a liberal Blog, The Huffington Post. Seems that the Blogger, Ms. Huffington, cobbled together some responses that Clooney had made in news interviews and created the post. She then ran the content by Mr. Clooney’s PR folks for approval and was given the right to publish the post (as written by her) but attributed to George. When it was discovered that George did not really pen the message, all hell broke loose in the Blogosphere. According to the story, even confirmed loyalists to The Huffington Post were upset. Seems that the medium carries a significant representation of authenticity to it and despite the content of the message, the authenticity that the thoughts were the writer’s thoughts carries more weight.
So, you ask, what do we learn from Clooneygate as it relates to real estate bloggers? Be real. People reading your Blog are interested in the context of your thoughts as they relate to information. It is not the information so much as what you think about the information. Your spin. Your opinion.
All too much, real estate brokers and agents all want to look and act the same. Differentiation has, many times, been frowned upon. Just look at most agent web sites. Take the name and picture off and most of them look the same. Blogging is different because of the medium. Resist the urge to do things like everyone else, especially if it means copying information written by others. That is not interesting. You are!