Do you ever wonder how well your website and/or blog is doing in comparison to your competitors?
While there is not a great site on the web for getting accurate traffic statistics on competitors, Amazon does provides some stats based on people who are using their Alexa Toolbar. Rather than try to give total site hits (which they can’t do), Amazon gives us relative stats (as in “X number of people out of a million” visited this site). Here are some observations from some searches I did tonight:
- Redfin pulled way ahead of Rain City Guide with their latest marketing push into San Francisco. (Although they are seeing a substantial drop-off since then similar to what happened after they were featured in the NYT last February).
- Zillow briefly jumped ahead of Realtor.com after their launch, but has since seen a consistent drop in their traffic. (The pattern is even more pronounced when you look at “page views” as oppose to “reach”.) It will be interesting to see what they do to turn that around.
- I wanted to check up on Ardell, but Alexa hasn’t figured out the subdomains on realtownblogs yet. Nonetheless, Rain City Guide is consistently reaching a substantially larger audience than all of the Real Town Blogs combined.
- Curbed is still swamping Rain City Guide, although we appear to be catching up with Grow-a-brain! Also of note is that the RealtyBlogging crew is catching up with Rain City Guide.
- Of course, none of us can boast the phenomenal growth of myspace and wikipedia… Wow!
All good stuff, but remember to take these statistics with a grain of salt. As Matt Cutts of Google discussed a while back, the type of people visiting a site can definitely skew these results greatly and considering Rain City Guide is in Amazon’s backyard, we’re more likely than most to have traffic from people with the Alexa toolbar installed.