[photopress:wa.gif,thumb,alignright]In keeping with my theme of Brainstorming and implementing changes to get ready for 2007, I’m focusing on #5 and Blogthoughts.
There’s that whole Google vs. MSN Search thing Dustin and I toss about from time to time. Basically it’s about should an agent be more worried about searching well locally, than being “nationally” famous. At least from my perspective that’s what it’s about. Seems to me it’s kind of a Catch 22. You have to be “nationally” famous in the search engines, to be locally searchable by those you want to find you.
I’m going to pretty much have to go with Dustin on that one. Mainly because MSN is just too fickle to count on. When I get to number 2 or 3 on Google, I pretty much stay there. Maybe I’ll drop down to #4 and then back up to #3 once in a while. But MSN Search…what’s up with THAT! You can be NUMBER 2, and go back a week later and you’re on PAGE 4! Freaks me out. So I’ll have to agree with Dustin. Struggling to figure out what the heck MSN likes on any given day is too much effort for such a short lived and volatile result.
Then you have Grow-A-Brain, the Super Duper Search engine giant, but what good does the content there do a for real estate agent? Seems like Hanan puts a lot of time and effort in that, but literally no real estate related content. Are “fans” worth the effort? Have to ask him.
Urban Digs won the Inman Award and I think they do the perfect job of balancing local with national with real estate, etc… I don’t read them much or link to them, because they are so NYC, which is miles apart from Pacific Northwest on most things, including buyer agency issues, which they don’t appear to have in NYC. Makes their advices regarding how to negotiate, etc… not appropriate here. But, yes, I think they are a great one to try to emulate, for sure.
Of course nothing searches better than RainCityGuide.com, and it’s one that others should emulate. Looks like Greg Swann over at Bloodhound Blog is already getting there by inviting a couple of extra writers for his Dual Agency Smackdown. We can all learn from that one. Inviting two opposing view heavy weights into the ring? Guy’s got guts.
Curbed? Same issue as Urban Digs. I sometimes wonder if they have a team of journalists out there getting the local info. Great site, but very, very NYC. Great for them, don’t get me wrong, but not much there I need to read. I don’t think I’d like a site that is TOO local…but maybe I’ve got that wrong.
I wonder sometimes how the trafic on the highly searchable newspaper type blogs compare to RainCityGuide.com And I really, really wonder how this blog with no entries since July of 2005 beats the pants off of most when you google “real estate blog Seattle”. Seriously, how can that blog place higer than Marlow’s Blog?
Would appreciate it if the people who read real estate blogs would chime in here with which real estate blogs they read and why. Regardless of where you are in the Country, it would be nice to have the consumer perspective regarding what real estate sites and blogs they like to read. Sometimes we are just to “IN’ it to evaluate properly. Your telling us what you like to read, and DO read, on a regular basis, can help us fine tune our blog strategy for 2007. “Our” being “bloggers” generally, and not RCG…Dustin seems to have that one “down”.