Back at the Blog Business Summit, I asked Dave Taylor what I could do to improve my ranking in some of the “other” search engines… It seems that over 90% of RCG search engine traffic comes from Google and while I appreciate the traffic from Google, I would like a little love from the other search engines as well…
Dave’s advice was simple, and since the changes are not default in WordPress, I thought I’d pass them along to others…
1) I flipped the Blog Name and the Post Title around… The title (way up above the address bar!) for this post is “Some SEO changes by Seattle’s Rain City Real Estate Guide”. Before I made the change, the title would have been: “Seattle’s Rain City Real Estate Guide >> Some SEO changes.”
2) I added meta keywords and meta descriptions. To figure out good keywords, I did a few common real estate searches on Google AND Yahoo and then stole (borrowed heavily) from the sites that scored well… Here are the meta tags I ended up adding:
- Keywords: Seattle Real Estate, real estate blog, real estate guide, Seattle real estate blog, Ballard, buying, selling, research, neighborhoods, Seattle neighborhoods
- Description:Seattle Real Estate Blog, Seattle Washington’s complete website for real estate, homes for sale and virtual tours. Search for Seattle Real Estate neighborhood information.
(You can see the implementation by “right-clicking” on this page and selecting “view page source”… Also of note: all of these changes were made directly to the header.php file.)
I’ll give it a month and let you know if these simple changes have any affect on the other search engines!