Well, Greatest Real Estate Agent in the World competition is about over, and this is the last post I will write about the contest. My original post has been running at #1 and #2 for most of the competition. At several points during the competition I have had two of the top 10 spots between the post noted and this post.
What we were supposed to learn was that some people are really good at getting attention by writing good content (not that I’m proud of either of my posts on this topic and all the screwing around I’ve done with them). And other people are really good at getting the attention of the Search Engines because they are good at getting the attention of the Search Engines.
In the true spirit of the contest, I’m going to name my chosen winner.
Greatest Real Estate Agent in the World I’m giving to Kevin Tomlinson and his blog efforts as to content, and Brad Caroll of Dakno Marketing who provides the technical support for Kevin’s site and his blog.
Why do I choose them as the winners of Greatest Real Estate Agent in the World? Because I can’t tell which is most responsible for the success of Kevin’s blog.
Is it Kevin’s writing style and good content? Is it Brad’s ability to gain the favor of the SEO God’s through other means? Is it Kevin’s great website that creates what it takes to pull the blog up with it?
Or maybe it’s just because Kevin IS a great agent and so everything he does, he does just as well as he does his real estate activities, including hiring the best people and directing them to their best efforts on his behalf and on behalf of his clients.
And that’s the real success story and the real lesson about SEO placement. It takes a great team. Simply being a great agent is often not enough. Simply being a great blogger is often not enough. Hiring someone to toy around with the Search Engines to bring a mediocre or bad site to the top of the heap, is not going to help you if what readers find at the top of the search is not worth reading, or the agent isn’t worth hiring.
Kevin is the winner because he has it all. No one should have to fight over whether it was Kevin’s talent or Brad’s talent that makes the package work.
It shouldn’t be EITHER content OR SEO knowledge. It should be the best marriage of both worlds.