I was a meeting this weekend with an agent in Southern California where he showed me a website he says he visits a couple times a week. A competitor had built up a large repository of “pocket listings” for the Beverly Hills area and then stuck them behind a registration wall… of which he visited regularly.
Being a Rain City Guide kinda guy, I’m not keen to put things behind registration, but I am fascinated by the idea of putting together a page of pocket listings as a resource for Seattle area agents and consumers. If you’re an agent who serves any area supported by the NWMLS and you’d like to advertise a pocket listing on RCG, let me know in the comment below.
If I get 5 or more pocket listings in the comment section of this post in the near future, then I’ll assume there really is demand for such a tool in the Seattle area and I’ll start up a new page (right between “About RCG” and “Seattle Agent Recommendations”) for pocket listings.
Here’s the only information I need from you:
- One to two sentence description of the listing
- Contact information (name & phone)
For obvious reasons, I’m assuming that most agents won’t want to list the address of the pocket listing, but if you want to include that information as well, all the better. And just to be clear, this is a free service of RCG. Assuming it becomes a lot of work, I may charge a nominal fee to cover my time and/or automate the system, but I honestly don’t see that happening in the near future.
Are there rules for getting your pocket listing on RCG? Most definitely! But I don’t even know what they are yet. However, I will definitely figure out some rules if people start abusing the system. Some potential rules that come to mind: (1) Only allow agents to list their top 3 pocket listings, (2) must let me know if a pocket listing gets listed on the MLS and/or (3) must let me know if a pocket listing is no longer available. But even those rules aren’t hard-and-fast yet until I get some feedback from the community.
So, if you are an agent intersted in getting some additional exposure for your pocket listings, let me know!