There’s a lot of talk going on about the new mls rules regarding blogging about homes for sale. The same new rule can prevent agents from posting their listings on Zillow, or any site that has Zillow or another “AVM” feature as a complement to the information available on the same site as the home listing. Basically sellers will now opt in or opt out of these categories separately, when they list their home for sale with an mls member.
Below are links to conversations already happening regarding the new rule that will shortly go into effect. No one has answered my one question yet in any of these conversations. Does the “new” rule pre-empt the old rule 190? In other words, if a seller clicks “yes” to allow his home to be blogged about, does that “yes” apply to ALL bloggers OR only the listing agent. If I see in the mls a “yes” as to blogging allowed by the seller…do I still need the listing agent’s permission per rule 190, in addition to the seller’s permission?
Seems to me the rule should have more options like “yes MY agent CAN, but no other agents cannot”.
None of these changes impact me or the way I currently blog, but given there is so much being said on the topic, a simple re-direct to these online discussions via the links below, should give you the complete picture. My guess is large brokerages will choose FOR their sellers by company policy, and the actual seller making the opt in and opt out decision will not really come to pass. So much ado about nothing.
- NWMLS looks to crack down on AVMs, real estate blogging as told by John Cook on Tech Flash with quotes from Redfin’s Glenn Kelman.
- Power to the Seller: The Unzillowing of Real Estate by Joseph Ferarra on Sellsius Real Estate Blog
- Revised rules may forbid real estate blogging by Marlow Harris on 360 degree digest