Very similar to what John L Scott did (they were both done by the same dev company) but a little more localized as far as neighborhood drill-down. They also added sold property listings driven by address reference rather than map based, but still pretty handy.
As I’m an agent for Coldwell Banker Bain I’ll refrain from singing my praises of the improvements. I’m a little more interested in what everyone else thinks of it. Check it out at http://www.cbba.com/InteractiveMapSearch.aspx
Although it’s good to see Coldwell Banker Bain catching up to John L Scott, it causes me to ponder the following questions.
When will Windermere join the party?
How will this effect the balance of power between large brokers, smaller brokers & agents in their quest for net leads?
Which of Real Tech’s other customers will get this technology next?
Will the other Coldwell Banker brokers across the country be following suit in the near future?
I’m still waiting for RSS & Google Earth feeds of MLS searches to catch on though. 😉
It’s slick, but I’m surprised that they were OK with the search looking so much like John L. Scott’s search. Where is the branding?