Rain City Guide

Starbucks is Built for Growth

Dustin on 05 26, 2005

I ran across this interesting article on how Starbucks manages their real estate. Corporate real estate is not my usual thing, but I thought the insights were quite interesting and show how important location is to the Starbucks brand.

Starbucks is a concept driven as much by real estate as it is by coffee and the coffee experience. These days Starbucks opens at least three new locations a day somewhere in the world. It has taken a lot of real estate to open up 9,000+ Starbucks locations and it will take even more real estate to reach their stated goal of 30,000 global locations.

The blog entry quoted above is from a review of Built for Growth by a former EVP of Real Estate with Starbucks. In the book, the author describes how “Starbucks gained market dominance through finding the best real estate locations.”

While not surprising, it’s interesting to hear the different ways that location has become an intergral part of Starbucks’ growth strategy.

About the Author: Dustin Luther

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As the founder of Seattle's Rain City Real Estate Guide, I love to talk, discuss and implement social media strategies that drives business in real estate. In following this passion, I founded 4realz.net Social Media Strategy and regularly speak about social media strategy to real estate audiences. You can connect with me on LinkedIn, become a fan on Facebook and follow me on twitter at @tyr.