A recent study showed that on-line brokers had an extremely high costumer satisfaction levels:
With an average reliability of 99.5 percent, the brokerage industry’s Web site service levels far exceed other industries, Keynote found. In addition, pages that take more than one and a half seconds to download–a time considered first-rate by other online industries–fell well below the standards currently being set by online brokerages.
Have you used an on-line broker? (I have!) I’d be interested in hearing about your experience. Was their service as good as this survey suggests?
Thanks to Garrett French for the background info…