We, here in the Seattle area, are in the unique position of seeing first hand, the coming of change. There is no place in this country on a parallel path with technology and the future, like the Seattle area. The hiring of Dustin Luther by Move.com is as significant as Realtor.com BECOMING Move.com It is a sign that the butterfly may finally be springing from its cocoon. MOVE hiring Dustin Luther as the Director of Consumer Innovations, is the starting bell we have all been waiting for, announcing the metamorphosis to come, in an industry long overdue for change.
Back in October, when Realtor.com hired Allan Dalton as President of Realtor.com http://www.realtor.org/realtororg.nsf/pages/realtorcompres?OpenDocument it appeared to be simply another dose of “same old; same old”. I attended Allan’s recent “seminar” in Bellevue earlier this year, and left with the feeling that he was somehow chastising the industry at large and its professionals in the room. It was as if he were screaming “embrace change or BE changed!”
I am sitting here with my signed copy of “REAL ESTATE TECHNOLOGY GUIDE” authored by the “Tres Amigos”, Saul Klein, John Reilly and Mike Barnett of Internet Crusade. These three men have almost “single handedly” moved the real estate industry into the present with regard to technology, since they met one another in 1995. And yet it would seem that they too are screaming “embrace change or BE changed!”
The hiring of Dustin Luther by “MOVE” is a huge pendulum swing from the hiring of Allan Dalton by “REALTOR.com”
It is a sign that the movers and shakers of this industry may be attempting to “moult from their skins”. For too many years they have lain constrained in the hardened cocoon they themselves have weaved. Like the “constrainedness of the caterpillars and chrysalises, their range of activity and movement has been very little as they have been cumbersomely tied to their food source”, the REALTOR organization.
[photopress:dustin_1.jpg,full,alignright] Time and again we have seen the cocoon harden around the “would be” innovators. Will the industry escape? Is the hiring of Dustin Luther and the Title: Director of “Consumer Innovations”, a sign that the largest and most powerfull conveyor of national home listing info, may be willing to shed its REALTOR shackles and MOVE into the consumer’s long awaited public venue? With the hiring of the white butterfly, instead of another caterpillar needing a food source, I am hopeful. I am very hopeful.