[photopress:3ofhearts.jpg,thumb,alignright]I’m still scratching my head as to why agents around the country hate Zillow so much that they want to call it “Z”. Theory is that if they even whisper the name Zillow, they are spreading “the word” and helping it to become even more popular.
Zillow is a system of mathematical calculations, a tool that is easy and fun to use. So isn’t hating Zillow like hating your calculator?
I like Zillow because before they came along, all of the lead generators were about buyers. Buyers went there to look at houses and hit the big flashing “Find an Agent” button and were taken off to never-never-land where the lead generator collected a toll. Buying buyer leads has always been a joke. I can hardly go anywhere without hearing someone talking about buying a house. Every coffee shop, restaurant, the lady in line in front of you at the bank, at least 20% of the people at a barbecue…really. If you need to buy a buyer lead you need to look in the mirror and figure out why you need to trick people into hitting a big flashing button and pay for one. Time to hone up your skills and get a personality.
The innovation of Zillow is that every lead generator has asked that question: “How do we attract SELLER leads?” Even House Values knows that they cannot get enough seller leads, and they can sell them as fast as they can get them. There are more agents willing to buy seller leads from House Values in prime areas, then there are seller leads to go around. There’s a waiting list…I know…I’ve been on it for over a year. Every time they email or call me I ask…you have a seller lead spot available for 98033 or 98034. Answer is always no, but they are trying to sell me something else. Because attracting sellers rather than buyers is something the lead generator industry has been very lax at doing well.
And then comes Zillow. I don’t know what they are selling, but they clearly have the seller’s attention. Did Zillow get an Inman award for that? If not…Zillow now has the ARDELL award for innovation in lead generating sites. Don’t be waiting for the trophy, I haven’t gotten out shopping for Greg and Sharon yet, and you’re behind them.
Kudos to Zillow. Don’t know where you’re running with that ball, but kudos for putting a seller oriented site in play.
I like Redfin, because…
a lot of my past clients who came to me from blogging,
tried them first 🙂