Traditional mail vs. e-mail campaigns
In the spirit of always thinking of ways to assist our stylish Realtor and Loan Officer customers, particularly in fostering their long-term business relationships with their clients, I frequently make suggestions, tips and write comments to our entire customer and client base via e-mail marketing campaigns. It never ceases to amaze me at all the great stuff, tools and suggestions here at RCG and out in the blogosphere. While browsing some of my favorite blogs, I ran across an e-mail marketing post at The Future of Real Estate Marketing.
While many agents can use generic e-mail group lists in their Outlook or Thunderbird programs to do the job, there are some great resources that really (in the voice of Chef Emeril Lagasse) kick it up at notch!
May I introduce Emma
One of the very best at e-mail marketing is at MyEmma. I came across Emma about a year ago when they were still very new. It has one of the best e-mail campaign editing tools and allows you to upload pictures in a snap. The UI is simple and very easy to navigate. One of the great features is the ability to track your responses to e-mail campaigns in a meaningful way. I know when someone opens the e-mail, at the precise time and whether or not they clicked on related links. There is also a way to allow customers to opt out if they choose or forward the e-mail to a friend–something that always results in the referrer receiving a nice gift card for a cup of coffee.
Emma’s support is first rate and the responses to you are always helpful and humorous! When Emma announces new tools, improvements or “APB’s,” they always seem to have at least one reference to us customers as “stylish people.” I never knew I was stylish until I started hanging out with Emma. If you have a tough day at work and want to lift your spirit, just browse their site bio’s and company history. If you are like me, you LOL!
With traditional mailings, you can’t track success. If you have not added e-mail campaign marketing to your complete marketing program, perhaps now is the time.