[photopress:rz.jpg,thumb,alignright] I usually don’t “lift” things from Inman, but I’m still running into people who haven’t heard this one.
“Prudential Real Estate…barred two of the biggest names in online real estate — Trulia and Zillow — from exhibiting at the company’s annual convention in San Diego this week. Both companies had booked booths at the show and flew executives to Southern California to rub elbows with Prudential brokers, only to be told at the last minute they were not welcome. Trulia co-founder Sami Inkinen said that 20 minutes before the company’s exhibit booth was scheduled to open, Russell Capper — president of Prudential’s e-commerce subsidiary, Prudential Real Estate Services Co. — told the company to “pack up and leave immediately.”
Sellsius had the breaking news and was seeking more info. Paul Chaney shows the Trulia booth “shrouded in black”. Some think Trulia handled it a little TOO gracefully. This article doesn’t say much more on the subject, but I loved the tagline “Not Very Prudent, Prudential”. This blog post looks like a total cut and paste of the original Inman Article and/or blog article.
I’m not buying the whole Yahoo reasoning. Twenty minutes before show time? Booted out? Sounds like a shoot from the hip emotional disturbance to me.