Am I watching the end of cable TV as we know it?

Dustin on 04 22, 2007

No surprise that I don’t watch much TV (and take the time away from reading blogs???), which makes it all the more surprising that I’ve become addicted to Joost.

Joost is a free TV service/technology from the wickedly-smart guys who brought you both distributed music sharing (Kazaa) and distributed telephone service (Skype). It is “cable-style” in the sense there are a bunch of channels dedicated to specific themes from groups like MTV, National Geographic and Comedy Central.

Just based on their reputations, if I was a Comcast executive, I’d be thinking how can we buy these guys out before I have to pay a Skype-like price for a service that Niklas and Janus have made (essentially) free… again. Any resemblance to dis-intermediation efforts in real estate is completely circumstantial! :)

My guess (although I’ve not read this anywhere) is that the backbone of this technology is similar their earlier products in that users are sharing the data with each other as oppose to having any one set of servers stream the information. The beauty of this set-up is that after seeding the correct data, it scales extremely well and service actually improves with more users. The idea being that with more users, there is more likely to be someone local to you who is able to stream you the necessarily data bits.

[photopress:greenday.jpg,full,centered]

Niklas and Janus fascinate me in that they continue to pump out products that can only exist in the world of internet technology and allow them to avoid all the pesky hardware issues that follow their competition. Consequently, they build stuff that consumers can (and do) love.

Nonetheless, I agree with the folks from Lifehacker that the quality is not up to cable standards (yet), but I happily overlook this issue thanks to the extreme usability (i.e. fast-forward, multiple programs on any given channel, etc.) as well as the social-networking aspects (i.e. movie chat!). If you’re interested in peeking into the future of TV, I still have two invites to give out! :)

About the Author: Dustin Luther

As the founder of Seattle's Rain City Real Estate Guide, I love to talk, discuss and implement social media strategies that drives business in real estate. In following this passion, I founded 4realz.net Social Media Strategy and regularly speak about social media strategy to real estate audiences. You can connect with me on LinkedIn, become a fan on Facebook and follow me on twitter at @tyr.

26 Responses to “Am I watching the end of cable TV as we know it?”

  1. Hello Dustin,
    i also want to test the joost-service.
    Could you please send me an invitation to take part?
    That’ll be very nice. Thanks a lot!
    greetz Carsten

    #127565
  2. hook me up dustin!

    #127612
  3. Hey Dustin,

    I’ll take the other one off your hands if its still available! :) Anything I can do to earn it or return a favor? Let me know. I’ve had my envious eye on Joost for a while now, lucky dog!

    Morgan

    #127616
  4. [...] I got a Joost invite and I am currently a beta tester. I found this article about Joost that I thought you should read over at the Rain City Guide. [...]

    #127642
  5. hi, i’m from romania, and want to (as many many other people) see the Joost unleashed. But… it require invitations… that i don’t have.
    Just in case you might have some more free invitation, and share it with me, it will be a great favor for me.
    Kind regards,
    Victor

    #127653
  6. Dustin, you are going to unleash a storm of invite requests! It’s the new gmail – they were selling for $50+ on ebay a while ago and they’re still hard to get.

    #127664
  7. Good to know Galen… Because of the “social networking” aspects, my preference is to pass them along to people I know. If any long-time RCG readers (or writers) are interested, those are the people who will get the invites!

    (Call it a RCG perk!) :)

    #127667
  8. Laura

    i was curious if you still had one of those invites…
    i’m a rain city guide reader… and one of eileen’s employees

    i could start posting on rcg as well…..

    does that get me in?? :)

    #127687
  9. Hi Dustin,

    I am a huge Green Day fan. Thanks for making my day! I will be happy to be a beta tester for you and RCG. May I also share my login with my daughters? The 10 year old will be all over the soccer channel and the 13 year old will want to play inside the Warner Brothers channel and Comedy Central.

    We don’t really sit down to watch TV anymore because time is too precious. It is spent doing homework, attending extra curricular activities, and…..playing on the computer. LOL.

    Case in point. All three of us LOVE Saturday Night Live. We took a trip to NYC last summer and the SNL tour was one of our favorite side trips. We record SNL and watch it together as a family. Scarlett Johansen shopping for a prom dress was hilarious and Andy Samburg’s short “Roy Rules” got us talking about the question, “Is Andy Samburg gay?” Still a great show after all these years. We end up going here the next week and re-watching the clips.
    http://www.nbc.com/Saturday_Night_Live/

    Is Joost (Juiced?) the end of cable TV? Could it be the end of recording stuff for playback later? I don’t know yet. If you need an answer by a specific date, give me a deadline and I’ll give you a report.

    #127689
  10. Dustin,

    Would love an invite. If you send me one I will make mine available to RCG old timers aswell.

    #127714
  11. Thanks everyone for all the interest! :)

    Jillayne, I just passed along an invite to you! The other one went to a guy at my work who asked for it in person (and I owe him BIG-TIME for product releases he pushed through for me!).

    Allan and everyone else… I’ll continue to return to this list next time I get some invites! :)

    #127736
  12. Hey Allen,

    I’m leaving now to pick up my kids from school. If I get an invite after I hook up with Joost, do you want it?

    #127742
  13. Jillayne,

    That would be great thanks.

    #127745
  14. Jillayne,

    From what I understand, the folks at Joost are being quite judicious in passing out invites (hence: their perceived value… and brilliant grass-roots marketing). Essentially, after you’ve been a member for a few weeks, they will likely let you invite 3 people… I don’t know when the second round of invites will arrive since I’ve not received it yet! :)

    #127746
  15. Hi Dustin,

    Miranda Schlicke here, reporting in for Jillayne, AKA “Mom” to me. I hacked in to my mom’s email account and grabbed the Joost invite.

    My mom told me to give her a full report on the kitchen laptop while she made dinner, something delicious called chicken pockets. After an easy download, to me, it looks like Joost is trying to be a television on the internet, which would be fine if the screen loaded faster. The coolio thing about Joost is movie chat!

    First I tried National Geographic and it took waaaaay too long to load, so I just went over to myspace.com and IM’d my friends. Well, BFN, need to go do some homework.

    #127792
  16. Hi Dustin,

    The kids are in bed reading and it’s my turn to play with Joost now. I have a split screen running at the moment will all the Green Day vids locked and loaded. Basket Case, Brain Stew, Jaded, Welcome to Paradise….I love how BIG the screen can get, and then how I can also watch Joost while doing other things. A couple of the clips I chose were not available, others ran halfway through and then an “unavail” notice came up. 85% of what I wanted loaded with no problems

    Uh oh. I am getting in trouble from my kids. They’re telling me to turn down the volume because they’re trying to read.

    There’s something revealing in that role reversal.

    Joost is beyond fun. Miranda says it’s fun-licious

    #127825
  17. I’m soooo darn glad you’re enjoying it! :) I can’t wait to get some more invites!

    #127905
  18. Jillayne,

    Any luck on the invite?

    #127988
  19. Allen, Joost waited a few weeks before they gave me my first three invites, so don’t expect much from Jullayne soon…

    #127998
  20. Hi Allen,

    Nothing yet, but I will definitely be watching for it. Send me an email at jillayne at gmail so I have your direct e in my address book.

    #128002
  21. Yes, but can it out cool a Slingbox and a Tivo? The cool thing about Slingbox & Tivo is that it enhances the value of the TV content you’re already paying for. I already get every channel of DirecTV on any device that runs Slingplayer (currently Windows, Mac OS X, Palm OS, Windows PocketPC and Windows SmartPhones).

    Until Joost can get me the Mariners and the local news (at excellent quality), I’m not impressed. :)

    #128045
  22. I was in a meeting all day and just found out that I get to give out unlimited Joost invites! Yeah!

    I’m looking forward to passing them out to all interested parties when I get into work tomorrow morning. (I left my laptop with Joost installed at my office!)

    #130653
  23. I just sent out a ton of invites… Let me know if I missed you or you still want one!

    #131301
  24. Laura

    thank you dustin!

    #132314
  25. colin

    i would like a invite too please

    #134571

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