Zillow widens gap on Trulia, traffic soars to 7.5 million visitors

Jon Ribary on 02 4, 2009

Thanks to John Cook at TechFlash for the article (and picture)zillow-month.  I overheard Rich Barton talking to some friends a couple weeks ago at a TechFlash Launch Party talking about the record number of hits they were receiving.

I guess using Zillow today, was like watching the NASDAQ 8 years ago.

About the Author: Jon Ribary

4 Responses to “Zillow widens gap on Trulia, traffic soars to 7.5 million visitors”

  1. Kevin Tomlinson-Miami Beach Real Estate
    February 5, 2009 at 8:27 am

    Wow–it seems Trulia must not be happy!

    Reply
    #333673
  2. DudeMyHelocReset
    February 5, 2009 at 10:49 am

    Funny, as a homeowner I stopped looking at Zillow months ago. Who wants to be bummed out by how much prices have collapsed and continue to collapse

    Reply
    #333693
  3. Jim Reppond
    February 5, 2009 at 11:16 am

    Mary McKnight just posted a scathing article on Netamorfasis about how Trulia might have been sandboxed from Google because of their black hat SEO practices.

    http://www.netamorfasis.com/trulia-falling-out-of-google-is-it-ever-really-too-soon-to-say-i-told-you-so

    I wonder if this might have contributed to the traffic gap.

    Reply
    #333695
  4. Dustin
    February 5, 2009 at 11:28 am

    Jim,

    Zillow has already said that their traffic data comes from Omniture data they collect on their own servers. When I was at Move, we were also using Omniture and it was HORRIBLE at measuring traffic. My guess is that the service has just had a really hard time keeping up with “bot” technology and so their numbers were notoriously unreliable.

    At this point, I’d guess like it’s only Zillow’s servers that are seeing a ton of new unique users since the traffic growth is not being picked up by either quantcast or compete.

    Here’s two comparisons of Zillow, Trulia and Realtor.com for reference:

    Reply
    #333697

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