[photopress:heathbillboard_1.jpg,thumb,alignright] Russ and my exchange regarding whether or not Broker’s will ultimately have to deal with complaints about an agent’s blog, reminded my of this “Got Real Estate” Billboard.
It had mixed reviews nationally. Given Wendy works in Belmont Shores where lots of people have seen her with her husband and children, and dog of course, in her bikini, it really wasn’t a big deal. But it made national news when she was fired because of the billboard. Another broker picked her up immediately (no pun intended) and she actually got a lot of business in support of her, when people heard she was fired.
In agent forums, a lot of people from those landlocked states thought it was indecent and unprofessional. But in Belmont Shores CA, someone walking around in a business suit and pumps would actually look weirder than someone walking around in a bikini. When I worked in Manhattan Beach, I had to change my whole wardrobe. I actually stopped traffic when I walked around in my East Coast business attire, pinstriped business suit and white sneakers, like Melanie Griffith in Working Girl. My broker told me I had to ditch my Philly digs if I was going to “work the beach”. I compromised and bought some really cool black Sketchers.
What do you think about Wendy’s billboard ad?