Rain City Guide

Real Estate Search Demographics

Dustin on 08 3, 2006

If you haven’t seen it, Microsoft released a demographic tool that gives the estimated demographic for a search term and/or URL. Just for fun I threw a few of the major real estate technology sites (as well as the search term [real estate], kept track of the results, and that pushed this chart out of Excel:

[photopress:real_estate_search_demographics.gif,full,centered]

So, assuming that Microsoft’s numbers are correct, what patterns emerge?

• The search term [real estate] tracked really low for people under 18 and high for people between 25 and 34 (kinda makes sense!), but none of the websites tracked near these extremes.
• HomeValues and HouseGain… I mean HouseValues and HomeGain attract nearly identical audiences.
• Trulia and Zillow attracted almost identical audiences as well (never off my more than 2% for any demographic)
• Zillow had the most balanced demographic pattern with between 18% and 22% in each category.

Note the obvious: Microsoft only has demographic information on people who give it this information. This means that the data is just as suspect as the Alexa data.

About the Author: Dustin Luther

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As the founder of Seattle's Rain City Real Estate Guide, I love to talk, discuss and implement social media strategies that drives business in real estate. In following this passion, I founded 4realz.net Social Media Strategy and regularly speak about social media strategy to real estate audiences. You can connect with me on LinkedIn, become a fan on Facebook and follow me on twitter at @tyr.