The opposing messages are crystal clear
Everyday I drive to work I see the sign on the right competing with the sign on the left.
The original traditional real estate post and sign on the right was knocked down nearly every week due to our blustery weather. Finally, probably in frustration or embarrassment or both, the owner or agent drove two treated 4×4’s into the ground, nailed a piece of plywood up and nailed or stapled the “For sale sign” on top along with the special features cascading below. To boot, if you look closely at the grainy picture, you can see the actual for sale sign down on the ground again.
Both of these homes are high end properties. Both are listed well over a million. Perhaps Robbie’s prior post regarding Realtor/Broker budgeting on technology and marketing is quite true.