Robert Scoble (the excellent Microsoft blogger) has been writing about the pain of watching his mother die.
One of the things that shocked him was that even while he’s describing these events, people are still sending him PR pitches for new products. He follows up these comments by saying he doesn’t mind receiving product pitches, however, the people need to read his blog and be current on his situation if they expect a response.
He’s making some interesting points that are very relevant to real estate blogging… Always remember that there are people behind the blogs. Real estate is such a “people” business, and yet, when people get on the internet they sometimes act like they are only dealing with computers.
Before you pitch a product, website or service (either via comments or email) remember that it is not a computer reading your pitch but a human being. Write something that demonstrates you’re interested in the person’s writing.
Personally, I receive so many emails now that I couldn’t possibly respond to them all and still handle a full-time job. However, getting me (and just about every blogger I know) to respond is quite easy… Write something that shows your interested in their thoughts or opinions!
Reading Robert’s blog for the past few days has been painful and refreshing at the same time. I dread his experience but realize that ultimately that day will come.
“Canned” responses have never impressed me – be they auto responses sent to me or those proposed to me as “solutions” to client responses. Real estate is a data-intensive people-business.
–Jim
Reading Robert’s blog for the past few days has been painful and refreshing at the same time. I dread his experience but realize that ultimately that day will come.
“Canned” responses have never impressed me – be they auto responses sent to me or those proposed to me as “solutions” to client responses. Real estate is a data-intensive people-business.
–Jim