Google takes real estate seriously

The people who poke and prod Google in the hopes of finding secrets hit a treasure trove of services in Google’s testing area today and it looks like Google isn’t just dinking around with a crummy Google-base – real estate listings mashup anymore. It shouldn’t be much of a surprise, what with Paul Rademacher (founder of on board, a Google base full of listings, and a great mapping service, Google is creating real estate search as a distinct service.

If Google real estate search uses the same technology as Froogle, you can expect to see a lot of Seattle-area homes listed for $150,000 with $300,000 in shipping costs shown to you after you try to buy it.

In other news, Trulia is now letting you post their listings on your site. They say it’s for agents and brokers, but do agents and brokers really want to steer people away from their web sites? If a visitor clicks on More details… they are whisked to the listing agent’s website. I predict that it will mostly be used by bloggers and non-real estate people.

6 thoughts on “Google takes real estate seriously

  1. Pingback: sellsius° real estate blog » Blog Archive » Inman Real Estate Connect SF 2006

  2. Re the Trulia map thingie: Brokers do have the option of displaying only their own listings – in fact, this is the default setting.

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  4. Pingback: Seattle’s Rain City Real Estate Guide » YouTube as a Marketing Tool?

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