Google takes real estate seriously

Galen on 07 28, 2006

The people who poke and prod Google in the hopes of finding secrets hit a treasure trove of services in Google’s testing area today and it looks like Google isn’t just dinking around with a crummy Google-base – real estate listings mashup anymore. It shouldn’t be much of a surprise, what with Paul Rademacher (founder of housingmaps.com) on board, a Google base full of listings, and a great mapping service, Google is creating real estate search as a distinct service.

If Google real estate search uses the same technology as Froogle, you can expect to see a lot of Seattle-area homes listed for $150,000 with $300,000 in shipping costs shown to you after you try to buy it.

In other news, Trulia is now letting you post their listings on your site. They say it’s for agents and brokers, but do agents and brokers really want to steer people away from their web sites? If a visitor clicks on More details… they are whisked to the listing agent’s website. I predict that it will mostly be used by bloggers and non-real estate people.

About the Author: Galen Ward

Galen runs Estately.com, a real estate search website with homes for sale from the MLS in Seattle, Portland, and all of California.

6 Responses to “Google takes real estate seriously”

  1. [...] 57. Realty Thoughts – Inman’s Theme 58. Bloodhound Blog – Who Should Be Shuddering… 59. Rain City Guide – Google takes Real Estate Seriously Listen to this podcast [...]

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  2. Cheryl, Broker in L A CA

    Re the Trulia map thingie: Brokers do have the option of displaying only their own listings – in fact, this is the default setting.

    #10500
  3. [...] Galen Ward at Rain City Guide has more, including sightings of the Great Kong, the 900 pound gorilla that is Google. And: Will brokers embrace Trulia’s maps?: In other news, Trulia is now letting you post their listings on your site. They say it’s for agents and brokers, but do agents and brokers really want to steer people away from their web sites? If a visitor clicks on More details… they are whisked to the listing agent’s website. I predict that it will mostly be used by bloggers and non-real estate people. [...]

    #10502
  4. I missed that. Thanks for the clarification, Cheryl.

    #10522
  5. Ed

    This is too funny, these guys are hilarious. Trulia map men rapping on youtube.

    http://www.youtube.com/watch?v=RQ_ylkgJM_U

    #10760
  6. [...] YouTube as a Marketing Tool? August 6, 2006 Ardell asked about the meaning of “web2.0″ yesterday and David G of Zillow gave an easy-to-understand definition that Web2.0 is the “read/write web”. In an unrelated thread, Ed pointed us to a rap video sang by the Trulia Markermen… These conversations converge in that the cost of producing and hosting videos in a web2.0 environment is so low as to be negligible. [...]

    #10766

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