As one of the presenters put it, last night Zillow took a page from real estate agent’s marketing tools and conducted an “open house.” A certain number of agents were invited to attend, some mortgage professionals, and there were even invites out to buyers and sellers that frequently are on the site. Part of the open house involved sessions where the attendees could learn more about how Zillow functions – one session for marketing and another for the more technical side of the site. So, my business partner and I split up to cover as much ground as possible.
For me, the marketing session didn’t produce anything new. But, I guess I hadn’t realized until being there what a “power user” me and my team are with their site. Somehow I thought that the invites had said that they would be introducing new features, but as far as I could tell it’s stuff that we have found and started using as each new feature was introduced. Plus, we also had already figured out that syndication sites (like Point2, vFlyer) weren’t the best way to get an individual agent’s info maximized for SEO. Although we do still use syndication sites because the go out to a lot of other sites that we just don’t want to spend the cycles having to re-enter each listing over and over and over. It is very time consuming. Gotta love widgets, that’s for sure!
Speaking of technical stuff… I was interested to see the data that they gave about the various sites and the stats for user activity. Part of what was shown here also filtered over into the conversation at the after-function with regard to Zindexes ( and how that is measured and it’s rate of accuracy.
Afterward there was a soiree down at the Waterfront Grill in their private function locale in the former Rippa’s space. (I’m curious to know where those photos they had taken will end up…. no, nothing tawdry, just lots of PR stuff) Good times had by all and some great debate between agents and Zillow employees alike. Thanks to David Gibbons, Drew, Mike, and Scott Huber for all of your discussions with us and for being wonderful hosts along with your other employees. It was really great to meet all of you and we look forward to seeing what else is “up your sleeve.”