Carpet Credits do not help sell your home

I think most people know that offering a carpet credit does not work…except that many sellers and real estate agents still fall back on the language “$5,000 allowance for carpet” as a lazy way out.

1) It doesn’t work because once people see filthy, pet stained carpet, they don’t buy the house period unless it is a super discount of well over the cost of replacing carpet.

2) It doesn’t work because the seller’s idea of what carpet will cost and the buyer’s idea of what carpet will cost is not nearly the same.

3) It doesn’t work because many areas where there is carpet in the home will not be replaced with carpet by the new owner. If there is nice fresh clean carpet there, they will buy the house and change some areas to wood later. But if there is dirty filthy carpet there then they have to come up with the money right away to put wood, and that is usually not practical for many people buying a home.

Back in the 90’s through 2004 or so the answer was easy. You went to Home Depot and said “Realtor Beige” and you were done. But Realtor beige went out of style. Realtor Beige was replaced with caramel colored or sage frieze, but that fad only lasted about 18 months on the sage and never worked for higher end homes.

If you have filthy carpet then you have to replace it with clean carpet. You don’t want to spend a ton of money on that carpet for a lot of reasons, not the least of which is that the buyer may cut it out and throw it away in short order in some, but not all, of the places where you put it. You need a nice clean blank canvass that someone can live with for two to five years. If you have a higher end home costing $700,000 or more…stop reading now. This is more for the standard $450,000 or less townhome or split-entry or tri-level. Once you get to a full and newer two story home costing $650,000 plus…different answer. This answer is also good for condos, apartments and rental properties.

Below is a picture of the carpet. I might not choose this color, which is a fleck blend, but this carpet is so low in cost that it only comes in one color. 🙂 You want to minimize cost and maximize clean and odor free and utilitarian type serviceable for most people…i.e. neutral as to color but not too white-light.

carpet

Let’s jump straight to cost since cost is the reason why I use this carpet over and over again. It is a Home Depot product called…uh oh. They don’t have it anymore. 🙂 I am writing this post for a client so I will proceed with a suitable replacement carpet and update the costing. The carpet I was using was only 55 cents per square foot and then it went up to 62 cents a square foot. But the option is not currently available and the lowest priced replacement is 90 cents a square foot. Let’s allow $1.00 a square foot for a “twist” carpet. There are several options at Home Depot between $.90 and $.98 cents a sf. The benefit of a twist carpet is it has a thicker look without added cost and the padding is not meant to be bouncy thick. So you can use cheap padding at about $4.50 a square yard.

Rough cost for a whole house of 1,200 to 1,500 sf is $2,500 all things included IF you do it the way I am suggesting below. Of course not all of the floors in the house are carpet. The bathrooms and kitchens are not carpet. The last 1,750 sf house had 1,460 sf of carpet. That is the one in the picture. The one I’m working numbers for up right now is a 1,500 sf house so I’m estimating 1,200 sf of carpet. The total price should come out the same at $2,000 to $2,500 as the carpet price went up but the house is smaller.

I haven’t found anyone that can beat Home Depot prices and I’ve shopped around. Once I found someone who could match the price with a higher quality carpet, but higher quality is not always better as many of those colors have gone out of style…as in too light or too white. You are better off with current color cheaper carpet.

Get new padding!!! Often we are trying to freshen up not only look but smell. Even without pets you have “dusty old house smell” or cooking odors stuck in the carpet and padding. Not worth the savings usually to not get new padding.

TO GET LOWEST COST pull the old carpet and padding out yourself. Leave the tack boards (wood strips around the room edge with nails sticking up.

1,200 sf of carpet at 90 cents to a dollar a sf is $1,200. Padding should be about half that cost, so $1,800 for carpet and padding. Usually Home Depot has a whole house installation special for about $100. I don’t know how they do it, but they do. That special may not always be running, but let’s assume you have some flexibility in timing. STEPS are additional! so if it is a one level condo or apartment or a 1 story home you can still bring it in for $2,000 including installation and tax. Steps cost about $8 each for a simple box step. The properties I have done are either a 14 step tri-level or a one flight up 2 story. But a lot of steps like an extra full flight up or down you have to add $8 per step or thereabouts.

In the job I am costing and the one in the picture there are about 14 steps for a total extra cost of $110.

So “Hall Up, Master bedroom and closet, 2 additional bedrooms and closets, additional up hall closet, family room, and stairs”. $1,200 carpet, $600 padding, $110 for steps, $100 for installation is $2,010 which is exactly what it cost for the house in the picture including the tax with the cheaper carpet. So plan on $2,500 for a little wiggle room.

If you are a seller, spending $2,500 for new carpet is MORE EFFECTIVE than giving a “$5,000 carpet allowance”. Your home will sell faster and for more money and cost you half as much or less. A buyer thinks carpet will cost at least $10,000, so they won’t like your $5,000 offer for new carpet. Don’t be lazy. Spend the $2,500 on new carpet vs a “sorry my carpet is dirty credit”.

Selling a Kirkland Condo – Staging and Photos

condo windows

Whether I am helping a client sell a house or a condo, my thought process is generally the same.

Start at “buyer profiling”. Who is likely to buy this property? Then make a list of the top 3 to 5 reasons why THAT person, whom you have targeted as the likely buyer, will choose THIS property over others that are for sale.

The first part, “buyer profiling” is an old method I learned when I was a Certified Corporate Property Specialist for Coldwell Banker back in the 90s selling vacant properties where the owner was relocated for job reasons. There is less of an emotional pull from the owner, and the process is more of a business effort to sell, with little to no accommodations for the seller’s emotional “triggers”.

For this condo, which was sold about a month ago, I determined the individual would likely be a single professional person…or at least that would be the person who might pay the highest price for it. I also determined that the person (or possibly couple) would likely be younger vs older because there were a lot of steps up to the front door. Not likely an “empty nester”, as might be the case for a ground floor unit with no steps.

Next I listed the reasons why someone would choose THIS condo over the other 65 or so condos for sale in Kirkland at the time priced at $250,000 or less.

1) View of Lake Washington (only 6 of 65 have a view of Lake Washington)
2) 1,000+ square feet (only 11 of 65 are over 1,000 sf)
3) Super high ceilings on the inside interior walls of the main living space
4) Clerestory Windows at the top of the high ceilings
5) Travertine and “wood” floors vs carpet

It is very important that you match your staging and photos to the main selling features of the property. NICE is not good enough. This particular condo is a great example of that because the owner hired a professional stager and I had the photographer take photos…but…

I just wasn’t happy. I didn’t feel the property would sell at its highest possible price based on that in person and online presentation. It was nice, the photos were “good” and better than most if not ALL other properties for sale. But they just didn’t tell the STORY of THIS condo well.

condo before after 1

condo before after table

condo view from sink

Kirkland Condofull set of before photos and the full set of after photos click on those links from the photographers site at HD Estates.

I use Brooke at HD Estates for my listing photos, and it was funny that when she first came she knew immediately that I had not staged the condo. She had done several of my properties this year, all of which I had staged myself, and she just knew. The tired old floor lamp with the fern…the granny orange shaw vs the red throw…the weeds on the table vs the art deco glass bowl…even in the bedrooms and bathrooms she just knew something wasn’t quite right. 🙂

I’m glad I went to the extra time, trouble and cost. The owner paid $92,700 for this condo just two years ago and we were able to sell it in less than a week with five offers at $233,000 with no home inspection contingency and no must appraise clause.

Might that same result have happened if I did not re-stage it myself and have the photos redone? I don’t really know for sure. What do you think?

Lower Conforming Loan Limits

Publication2 (1)

Back on December 12th, Rhonda posted that FHA etc Loan Limits would be coming down to the same level as previously lowered conventional rates. This came up in a recent discussion I was having with a client and thought the news, which I believe became effective 1/1/2014, should be highlighted a little better, as this is very important news for some people.

Not surprising to us inside the industry. But definitely important to anyone thinking about buying with minimum down and even for those who were not aware of the previously lowered limit for conventional financing.

Disclosure: I am not a lender. Just bringing this news to the forefront now that these limits have become effective so that more people heading out to buy a house in 2014 are aware of the changes.

I also think it is interesting to compare our loan limits to the much lower limits around the State of Washington.

Seattle listed as 2nd hottest housing market for 2014

The new Zillow predictions for the 2014 housing market show Seattle as the second hottest market in 2014.

They also predict only 3% increase in prices overall, so “hottest” could be kind of cool. 🙂

Personally I think it all depends on how many sellers come out to play this year. You will have your same average turnover for must sell reasons. Relocations as example. But with most sources predicting a slower increase in home prices and possibly a slight turn down, perhaps those sellers waiting for a better housing market will succumb to the fear that it might not get any better than this.

No one knows how “hot” the market will be, but the more sellers there are the “better” it will be whether there is growth or not. Zillow is also predicting rates will get to 5% by year end, but that looks more like someone trying to create a sense of urgency whereZC there really isn’t one.

Selling a Home in King County 2014

Selling a home in King County has been fairly easy to do for most people since early 2012 when the market started taking off again. We don’t have the same momentum in first quarter 2014 as we did in first quarter 2013. There are still many more home buyers than home sellers, so supply and demand hasn’t changed much. What has changed is there is not the same sense of urgency to beat out interest rate increases.

In early 2013 interest rates were as low as 3.25% in many cases and there was a lot of talk about them going up to over 4%. They in fact did go up to 4.5% – 4.625% by mid 2013 and no one is talking seriously about them going up further from here to over 5%. So same supply and demand factors…decreased sense of urgency. (chuckling as I just got an email while typing this that rates went down from 4.5% to 4.375% confirming no worries that rates will increase much if at all from 4.5% or at least that worry is not being factored into the market.)

There has been a LOT of confusing talk about “low inventory” for quite some time now and even some recent talk that inventory is improving for home buyers. Not really the case IMO and as you can see from the arguing going on in the comments on that post. Most people are not buying that there are or will be a better selection anytime soon for most home buyers. That is continued good news for sellers and more frustration for home buyers. New on market if priced right…IF PRICED RIGHT the key phrase here, will still sell quickly in multiple offers. So not a lot of change in 2014…just a little less chaos.

Now let’s talk about how inventory can be UP a bit on an overall basis and still be non-existent for MOST home buyers. The graph below illustrates this fairly well. Until you get to a million dollars, EVERY segment is running at less than 2 months of inventory. I would venture to say that probably 80% of those are homes no one wants…or someone would have bought them, except for the 20% or so that are very new on market and some of those are coming out the gate overpriced as well. Most sellers can still sell their homes in a week or less if they really put the right effort into selling their home, and keep the price at no more than 5% over the comps. So it goes without saying that for most buyers…there is nothing to buy.

As soon as something good that is priced right comes on market…still multiple offers after the interest rate increase to 4.5%. I haven’t witnessed it first hand so far in 2014 given it is early in the year, but that was the case throughout the 4th quarter of 2013, so no reason to expect that to change now. With less than 2 mos of inventory starting out the year, not likely we will get to any type of equilibrium as to sellers and buyers at all in 2014 except in the highest of prices. Even then…not so much in places like Clyde Hill where highest of prices still sells very well. More on that in the third price graph.

kc.absorption.2014

To better understand the absorption rate bar chart and why the price breakpoints appear to be “odd”, see the pie charts below. First using 2013 sold homes I broke the market into 5 pieces. So the first column above represents 20% of King County buyers. Each of the second, third and fourth columns also represent 20% of home buyers.

That puts 80% of buyers in the 1.25 to 1.63 months of inventory range. 80% of people looking to buy a home are looking at less than a two month supply of inventory and in many cases a 2 week to 5 week supply of inventory. Subtract the houses that no one wants…and you basically have NO inventory for 80% of the people looking for homes.

ALL of the last FIVE columns represent a breakdown of only the top 20% of the market. This in an effort to see where the inventory actually starts moving up.

It is not until you get to TWO MILLION and up that you actually see a buyer’s market. Everything up to $2 Million is a Seller’s Market at less than 4 months of inventory and for more than 80% of buyers less than a 2 months supply of inventory. Now let’s drop down to the last graph and check on home prices.

kc.2013.2014

One of the reasons I check the stats at the beginning of each year is to test both my perception and also things I have been hearing and reading.

My perception was that Bellevue 98004 and 98005 were taking off like a rocket last year! To check that I added stats for just those two zip codes to my King County median price line graph. It is the purple line at the top with the light blue squares, and yes, my perception was correct. Up way out of proportion to the rest of the market. But the earlier part of the graph also showed a steeper decline which looked like “the bigger they are the harder they fall”. Still…almost back to peak pricing in 98004 and 98005.

The County as a whole also way up toward all time highs. Not quite there, but looking pretty “recovered” for now. As usual I am not really just “writing a blog post”, I am doing my own early work for my business. So in that regard I have to see how Kirkland, Bellevue and Redmond are generally faring compared to the County as a whole.

I need to study what is going on with Kirkland stats. For the Eastside line (green with pink squares) I combined 98033, 98034, 98011, 98052, 98004 and 98005. Not all of “The Eastside”, but a good balance of representation. It might make more sense to throw in more of the Bellevue Zip Codes instead of one of the three Bothell Zip Codes, but you can’t do that if you are going to track prices back to 2007. Kirkland, the blue line with the light blue squares, starts running under the main Eastside line. This because most of the large land mass annexed by Kirkland in 2011 was lower priced than the Kirkland before annexation. You see that dip between first quarter 2011 and first quarter 2012 when the median price went all the way down to $401k.

Considering that dip…for Kirkland to be back up to $510,000 is really quite amazing. I thought maybe the higher priced 98033 was carrying all of the increase similar to the big swing in 98004 and 98005. But not so. I tried to add that line here, but it just made the whole chart too confusing with all of the numbers overlapping. But the amazing part of the increase in Kirkland (which looks like a decrease because of the added properties) is that much of the increase happened in the annexed areas, especially in that part of Kirkland 98034 that used to be Bothell 98011. Back to why I added Bothell 98011 instead of more Bellevue Zip Codes. The later stats for Kirkland would automatically pull in some of what used to be Bothell 98011 prior to 2011, so the best answer was to keep all of 98011 in all the way through.

A little more explanation and graphs including Absorption Rate Data for Kirkland 98033, 98034, Redmond 98052 and Bellevue 98004 and 98005 in these links. Again just stuff I was working on for my own client reasons.

median price

Small Business Funding Event Coming to Seattle

1236729_558062194229624_1577621121_nHey RCG Community!  I’m super-excited that I’ll be returning to Seattle for an Access to Capital event that Dun & Bradstreet Credibility is hosting this Nov 12. The event is all about helping small businesses get the money they need to grow their businesses.

We’ve been running these events all over the country (Los Angeles, Chicago, Atlanta) and they’ve been crazy successful events in terms of helping get small businesses funded… (No kidding, tens of millions of dollars of funding have come out of our first three events!)

544538_557687417600435_2047497257_nI realize that this isn’t a “real estate” specific event, but from my experience a lot of people in the real estate community are looking for funding and/or know business owners who would love to be able to fund their growth. Specifically, I’ve met and heard stories from many real estate investors at previous events who are looking for innovative ways to fund the purchase of investment properties… and know that most Realtors are active in their local business communities.

At the one-day event, we will offer two main things:

  • Access to Lenders: At previous events we’ve had dozens of representatives (typically 50+ people) representing over 20 different lending organizations, and I’m sure we’ll have a similar turn out in Seattle.   Best part, before the event we will work with attendees to schedule one-on-one meetings with their choice of lenders.
  • Funding Education: We’ll have panels, spotlights and speakers that will get down-and-dirty and show you how to prepare your business to get funded.

1229872_557686864267157_1862403206_nIt’s worth noting that the lenders who show up represent the full-spectrum of options for small business owners.  In the past, we’ve had representatives from large banks (Wells, BofA, etc.), representatives from community banks, representatives from alternative lenders, crowdfunding organizations, venture capitalists and more.  Most people are blown away by the number of options that they have!

Obviously, I’m hoping that the RCG community can represent well at the event, so I’m giving you’all access to a Super-Early Bird ticket!

A bit of serendipity…

At our Chicago event, I made all kinds of friends and have loved seeing multiple companies take off.  But one guy in particular has been hitting home runs left-and-right with his BBQ’d Productions company.  He recently announced that through connections he made at our event, he’s not only gone on to get funding through an innovative small business program offered by Sam Adams:

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But it gets better!  His business is even getting featured on an upcoming bottle of Sam Adams!

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Anyway, I tell this story, not because it’s a “success” story from a previous event, but rather because I think it highlights the importance of taking chances for entrepreneurs.  Kris took a chance on the event… met up with some great people… networked, networked, networked… and is making great things happen!  I’ve become a firm believer that one of the keys to turning the economy around is helping more of these innovative entrepreneurs and I feel super fortunate that D&B Credibility is organizing these funding events to do just that!

1229993_560128970689613_980300401_nNow’s your chance to take a chance!

Sign up for a ticket while they’re discounted on top of Super-Early Bird Specials! (note: we haven’t started to do any real marketing around this event yet… but it will come and it will be big!  I’m only pushing this out early because they let me and I love that I can offer something great to the RCG community!)

And of course, let me know if you have any questions!

 

And I thought the NY Times was authoritative…

688newspaperHaving gone to college in NYC, I was indoctrinated at a relatively young age into believing that the New York Times was the “paper of record,” a bastion of journalistic integrity, a font of inestimable wisdom.  Today, I grew up.  I’ve seen the light.  I now recognize the New York Times for what it apparently really is: A shameless, self-promoting spout for an exclusively East Coast world view.

The source of this revelation?  An article in today’s NY Times.  As stated there:

“The sale of The Post by the Graham family, which owned it for 80 years, leaves The Times as the nation’s last major newspaper run by a family.”

Uh, that’s flat-out wrong.  The Seattle Times has been owned and operated by the Blethen family for 117 years.  Indeed, Wikipedia provides perhaps the perfect rebuttal:

“The [Seattle] Times is one of the few remaining major city dailies in the United States independently operated and owned by a local family (the Blethens).”

I guess it’s true, anything west of the Hudson river really isn’t that important in the first place.  Or perhaps Seattle just doesn’t qualify as a “major” city.  Whatever.  But I did make sure to let the Times knows of this rather shocking breakdown, which – conveniently? – promotes the NY Times.  I mean, who doesn’t love the last remaining family-owned anything?

UPDATE: Hmm, I guess my message got through.  Now appearing at the bottom of the article in the NY Times (link above):

Correction: August 8, 2013

An earlier version of this article erroneously attributed a distinction to The Times. Several newspapers serving major American cities are still family-run, including The Seattle Times, which is owned and operated by the Blethen family.  The Times is not “the nation’s last major newspaper run by a family.”

A resounding victory for truth, accuracy, and family-owned businesses everywhere!!

When you buy custom research paper here, all revisions and editing services are provided without additional cost from you.

Home Buyer Education Seminars

I am teaching two Home Buyer Education Classes this month sponsored by the Washington State Housing Finance Commission.  Anyone who is interested in buying a home can attend – our class is not limited to first time home buyers.

Home buyers who are interested in programs offered through the Washington State Housing Finance Commission, such as the Home Advantage Program with down payment assistance, are required to take a WSHFC sponsored class.

If you’re interested in attending a class where I will be teaching, you have two opportunities this month:

  • Saturday, July 13, 2013 from 11:00 am to 4:00 pm in West Seattle at the High Point Library. My co-instructor is Ira Sarachoff.
  • Saturday, July 20, 2013 from 11:00 am to 4:00 pm at the Greenlake Library in Seattle. My co-instructor is Jim Reppond.

Lunch is being provided at both of these classes… however, if you have dietary restrictions (or you’re a picky eater 🙂  you may want to bring your own sack lunch.

Both classes are FREE. If you’d like to attend, you can rsvp here.

I’ve always felt that an important part of a mortgage originators job is to educate their clients and make sure their questions are answered before they get to the signing table. I’m very excited to be a part of the Washington State Housing Finance Commission’s program.

Real Estate Negotiation Skills: What Are They And Who Has Them?

It’s not hard to find real estate agents who hold themselves out as “expert negotiators.”  There is even a certification – Certified Negotiation Expert, or CNE – that agents can obtain to further enhance their skills and reputation.  But really, what makes for a great negotiator when buying or selling real estate?  And who has those skills?

At it’s most basic level, “negotiation” is a subset of the art of persuasion.  An expert negotiator knows as much about the opposite party as possible, and in particular their motivation for entering into the proposed transaction and their desired result.  For example, when negotiating a purchase, the negotiator should be asking herself, “What is motivating this seller?  What can my buyer do to address the needs of this seller?”  The negotiator uses this knowledge to meet the seller’s needs as much as possible, which of course will help to facilitate the sale.

There are other elements to being a great negotiator.  For example, a negotiator may be able to extract a significant concession by setting up and standing on a bluff.  This is the “poker-face” aspect of negotiations.  Depending on the circumstances, a good negotiator may play it “close to the vest” and not reveal much about the party for whom she is negotiating.  This is, to a certain extent, the flip side of knowing the other party’s motivation.  If you don’t reveal your motivations, the other party will not be able to exploit them (although they won’t be able to address them either).  That said, this is  not a particularly helpful skill in real estate because the negotiations are in writing and not face-to-face.  Plus, there is always risk in bluffing, because if your bluff is called your position will be weaker in the future.

Empathy is also a good negotiation skill, particularly in the context of residential real estate.  Buyers and sellers of their homes have a significant emotional investment in the proposed transaction, and therefore they may not act “rationally.”  For example, a buyer may think he is requesting a modest concession following the inspection, but the seller is highly offended by the effort and the deal craters as a result.  A good negotiator takes this emotional component into account.

Finally, there is the most important negotiation skill (particularly in a highly competitive market like this one): The ability to assist the client in relinquishing some contractual rights and assuming some contractual risks in order to strengthen the offer.  Admittedly, this skill is only relevant, generally speaking, when there are multiple potential buyers and multiple offers.  But in that situation, there will be one winner and a whole bunch of losers, and everyone wants to be that winner.

When drafting an offer, a buyer generally includes several contractual terms that protect the buyer at the seller’s expense.  For example, there is a financing contingency, so if financing fails the buyer gets back his earnest money; there is an inspection contingency, so if the buyer is not satisfied with the condition of the property the buyer gets his earnest money back.  A good negotiator will have an intimate understanding of these potential contractual terms.  That negotiator will explain to the buyer how these terms protect him, and how buyer can forego some or all of those protections (like, for example, by foregoing the protections of the financing contingency).  The buyer can then make an informed decision about which protections, if any, to forego.

The expert negotiator can then specifically structure the offer, such as by using an addendum to alter the  terms, to make the offer much more attractive to the seller (basically eliminating the buyer’s protections so if buyer doesn’t complete the purchase for any reason the buyer must forfeit the earnest money).  In doing so, the negotiator will significantly increase the buyer’s chances of beating out other buyers.

So who has such skills?  Of the four examples above, a good real estate agent should fully understand and be able to apply the first three.  The fourth?  That is the practice of law.  Agents are neither trained nor authorized to apply this skill.  If you rely on a real estate agent for this service, you do so at your peril.  If you want a negotiator who has this skill, you should hire an attorney to assist you in the negotiations.

BofA HAMP Loan Mod Program: A Giant Fraud at Homeowner’s Expense

Earlier this morning, I came across a very interesting statement made by a BofA employee in a lawsuit against the bank regarding its “participation” in the Home Affordable Modification Program (HAMP).  A “declaration” is a statement made under penalty of perjury and is commonly used in litigation to give facts (typically from a witness) to the court prior to trial.  This particular lawsuit was brought by Max Gardner, a well-known consumer attorney in North Carolina, against BofA for its conduct in working with homeowners seeking a HAMP modification. This Declaration of BofA Employee really pulls back the curtain.

HAMP is a federal initiative to encourage lenders to modify mortgages for moderately distressed homeowners.  As anyone who has dealt with BofA knows, the bank is incredibly frustrating and does an exceptionally poor job in working with borrowers who want to modify their mortgage.  It turns out this isn’t because of low-quality employees – or, at least, not at the consumer level.  Management?  “Low quality” would apparently be a giant step up if this employee is to be believed…