Take the Money and Run!

Be gentle. It’s my first time.

While I am waiting for an agent to get back from the Seahawks’ game to look at the offer I just presented, I’ll try giving this a whirl.

I stole the Title line from Steve Miller “Take the Money and Run” to explain something you may (or may not) find to be of interest. That is, how can you get the Real Estate Commission into your pocket. Whether or not you should or should not get it, is not going to be discussed here. Let’s just assume you want it, and that is reason enough for me to describe how you may or may not be able to get it.

Let’s assume that if a real estate commission is involved, that you are either a buyer or a seller of real estate. If you are a seller, well that’s easy. You simply negotiate the fee and you get to keep the money. Trick is to get the best agent for the least money. Most think that they need to take the worst agent to pay the least money by signing up with some cheap service. NOT TRUE! All real estate commissions are negotiable with the seller, always.

I think it’s a crime and a shame that most sellers think they can’t get a top agent, without paying top dollar. I think it’s a crime and a shame that sellers think they have to go to those who advertise low fees, to get low fees. I think it’s a crime and a shame that sellers think they can’t get a really good agent, if they want to save money. Do you really think builders pay top dollar? Do you really think builders get less than superlative agents? They can do it; so can you. There is no set fee. All commissions are negotiable.

That’s the easy part. Now for the hard part.

How does the buyer get to “Take the Money and Run!”. Not quite as simple. Especially if you want the cash in your pocket, rather than an adjustment in the price of the home.

First, the basics. The contract that determines the Buyer Agent’s fee is already signed by the seller before the house ever gets in the mls. The Buyer Agent represents you and doesn’t even know the seller (usually), but the seller is the one who put the Buyer Agent’s fee into the asking price. Technically the Buyer Agent is not paid by the seller or the buyer. The Buyer Agent is paid by the Listing Company, and if the buyer takes the money from the seller, the Listing Company may still have to pay the Buyer Agent, even if that money went directly from the seller to the buyer. The Listing Company may have to pay, what they promised to pay in the mls, simply because they promised to do so. Now if that makes no sense to you whatsoever, I’m not surprised. But it’s the truth and one of the reasons why it is hard for a buyer to go around an agent they have “used” to see property.

That being said, let’s get back to the subject at hand “Take the Money and Run!” Understand that the amount of money you can receive is limited by your lender, not by the real estate agents or the seller. If you get any money, it has to be shown on the closing sheet and your lender can and does “disallow” it at the last second. So just when you thought you were going to put the money in your pocket, the lender says “No you can’t”. Getting money “off the sheet” is illegal. It’s called lender fraud. The person committing the fraud would be you the buyer, not anyone else, so be careful.

Jeez, they don’t make it easy for buyers to negotiate their agent’s fee do they? Well it can be done, and I have done it successfully and legally, but not easily.

But the Seahawks just WON!! and I have to go finish negotiating that offer. I’ll take this up again later.

Thank you for your time…and remember…be gentle…you’re my first.

Insurance for house price change

Last November, Slate magazine posted a piece on the housing market futures and options. The gist: you can hedge a drop in your house’s property values by buying derivatives that pay if the region’s property values drop a specific amount over a specific time period or even if predicted growth doesn’t materialize:

Next spring, however, investors might finally have a better hedging product. Just in time for the apparent top of the housing market, the Chicago Mercantile Exchange is introducing futures and options on housing prices in 10 cities for the second quarter of 2006.

It’s pitched to big institutions, but it would probably benefit individual investors immensely. That is, if they used it. Unfortunately, the individual home owners it would benefit the most didn’t have enough cash on hand to put money down on their house and are currently just paying interest, so they probably don’t have extra money to invest in hedges.

Also, as Ardell eloquently pointed out a while back, different sectors of the market can “pop” at different times and at different rates. Unfortunately, this could only protect against region-wide shifts:

These options will cover large markets—it will be tough to hedge the value of your own house, which depends so much on your particular neighborhood.

I liken it to buying an index fund (or mutual fund) instead of a single stock, although maybe insurance against extreme price swings is a better analogy; the effect is to reduce the upside and the downside of your investment. It doesn’t seem very exciting in the least so I’m putting this one in the “popular after the crash” basket, as it’s hard to plan for hard times when the good times have lasted so long.

So who’s buying on opening day? And can the market correctly predict housing prices over the next few years, or are investors so oriented toward a bubble popping that they can’t see the inherent strength of the market (or vice versa)?

Galen
ShackPrices.com

Good comments on the NYT For Sale By Owner article

Thanks for the comments on my commentary here – they were interesting. I’m enjoying writing here and getting feedback from folks.

I found some more interesting thoughts on the New York Times article over on the Freakonomics blog. “Chubin,” one of economist Steven Levitt’s readers proposed a novel approach – the hourly realtor.

Lastly, the 6% commision model is little incentive for agents to get the highest price for the seller or lowest price for the buyer. I continue to think an hourly fee, based upon actual work provided, is the fairest of all. I just don’t think the public is ready to accept that model.

If consultants and lawyers can do it, why not real estate agents. Has anyone heard of agents trying this? Any reason this would be a non-starter from the gate? I don’t think it would take over the industry, but I could imagine some buyers and sellers really liking it. The comments are open…

Interview with Andy Kaufman of MyEastBayAgent

Andy KaufmanWhen the wave of new technologies crashes on the real estate industry, you can be certain that Andy Kaufman will be surfing it in with a smile on his face.

I’m extremely pleased that I get to conclude my series of interviews with the following responses from Andy Kaufman of MyEastBayAgent. I’ve only known Andy for a few months (and I’m yet to meet him in person), but between email, blogging, photo-sharing, and our Skype conversations, he’s become a good friend. He has an obvious passion for exploring the intersection of technology and real estate, and by being located in Berkeley, California, he seems to be near the heart of all things Web2.0.

What inspired you to start blogging?

I was at my good friend Nate Koechley’s holiday party last year and everybody kept talking about flickr & del.icio.us, so I asked him the deal was. He told me to sign up with Bloglines, Flickr & Del.icio.us, use them and then go from there.

I “got

Winding Down 2005, Answering My Own Interview Questions, and Ramping Up for 2006

dustin throwing sasha in yosemiteThe year 2005 is winding down and the next interview that I post will be my last post of a fantastic year as well as my last interview in (what I think has been) a great series of interviews. In addition to all the blogs that I’ve added to my blog reader, I’ve learned a ton from these interviews and I’ve filed away a bunch of ideas for future posts.

I have been requested a few different times in both comments and emails to post my own answers to my interview questions, but this seemed a little awkward. Instead I asked Andy Kaufman if he would be interested in interviewing me and conveniently, he asked the same 10 questions I asked all of my interviewees :). You can see my responses over at MyEastBayAgent .

In addition to being my last post of the year, I’ve also decided to take a few weeks off posting to give some much deserved attention to my wife, and soon enough, our newborn child. However, as I mentioned in an earlier post, Galen has offered to step up to the plate in my absence. If his first post is any indication of his future posting content and style, then I’ve definitely left Rain City Guide in some good hands!

I wish everyone a Wonderful New Years and many Exciting Adventures in 2006!

Interview with Manhattan's Property Grunt

Grunt“This is a blog by a soldier in the trenches of the Manhattan real estate war presenting information and commentary on the market.”

With his his anonymity firmly in hand, the Property Grunt is always good for some no-hold-barred real estate analysis. Reading his blog, I often wished I lived in New York where things seem so much more exciting. From the Grunt’s stories, it is obvious that this person is an experienced and successful agent. Some day the Grunt may be unmasked, but for now, I’m just happy he’s blogging!

What inspired you to start blogging?

First of all I enjoy writing and quickly realized there were many people who were just as clueless as I once was about real estate and I decided to pull the curtains back.

Are there any special topics or issues that you enjoy covering?

I enjoy looking at every aspect of real estate from mortgages to property management. The one thing I do emphasize in my blog is that whether you are buying for personal or for investment purposes you should exercise extreme caution. Real estate is sensitive to many outside forces and it is also illiquid. It is these aspects that get people into trouble.

What have you done to personalize your blog?

The only thing I have done to personalize it is my content. However I will be implementing other features to further personalize it.

Do you have any favorite posts?

I have had so many favorite entries but I have narrowed them down to four.

One of the things I dislike about this business is that the general public is unaware of the various nuances of my profession. This article clearly displayed that ignorance and I was more than happy to educate this writer.
http://propertygrunt.blogspot.com/2005/08/holy-grail-more-like-holy-st.html

This was an incident that actually happened to me on the 4th of July. It was so bizarre and so New York I had to write about it
http://propertygrunt.blogspot.com/2005/07/open-letter-to-whole-foods.html

I was beyond aggravated with this agent for what she did. She was very lucky that she was dealing with me. I knew other brokers who would drop her in a second. It is also indicative of the type of people that gravitate to this business.
http://propertygrunt.blogspot.com/2005/04/poachers-beware-i-will-beat-you-with.html

These were two incidents where I quickly learned that being an agent brings a ton of hazards.
http://propertygrunt.blogspot.com/2005/02/when-gun-misfires-disasters-that-occur.html

What are some of your favorite blogs (real estate or otherwise)?

I have a whole Torah of blogs and sites I enjoy. Anything that is on the Curbed links list which include Inman News, The Real Deal, The Walk Through, and The Matrix. The Realty Gram Blogger and Your Best Agent these are just some of the many other sites I check for news and developments in real estate. Opinionistas is a fantastic lawyer blog and Mimi in New York is another guilty pleasure. And of course a new favorite is the Rain City Guide.

What tools/websites do you find most helpful in putting together your blog?

Honestly, the only thing I have used is blogger. Parts of the design that I have customized is just code I have picked up. I do plan on utilizing dreamweaver and hunt for some javascript that would spruce up the place.

How does blogging fit into the overall marketing of your business?

At this point it doesn’t. I do not use my blog to generate sellers or buyers since I just interested in educating people the best I can. However I am examining other opportunities.

What plans do you have to improve your blog over this next year?

My objective next year is to update the GUI. More on that later.

What is the one tool or feature that you wish your site had?

There is actually a lot of tools I would like to have and I plan on implementing them in the near future.

What do you think real estate blogging will look like 3 years from now?

Everyone in real estate is going to have a blog which will be used primarily as a marketing tool. However there will be factions that will play the Matt Drudge card by kicking open the closets and airing out the dirty unmentionables. Expect a lot of firings and lawsuits in the future.

(Read more interviews with some of real estate’s top bloggers under the Real Estate Q&A category)

Interview with Tim O'Keefe of the Real Estate Marketing Blog

tim o'keefeI’m really glad that Tim O’Keefe agreed to the interview because he represents a different type of real estate blogger. He uses his Real Estate Marketing Blog to highlight the marketing services he provides to real estate agents. I really like that I can turn to his blog for interesting and opinionated posts on how to better market real estate blogs. Like all the real estate bloggers that I’ve interviewed, a lot can be learned from both his style and his content.

What inspired you to start blogging?

As a Search Engine Optimizing Company, I was blogging long before launching The Spider Juice Technologies Corporate blog-http://houseblogger.typepad.com. I tested, wondering if it was given any special priority by search engines. Contrary to what many believe, I found that they are not treated with any more special priority than a typical website.

However, the real difference was that blogs are not static like a typical website. They are usually focused. In fact, the more focused the better as far as positions go. I knew that search engines love content. The more content you offer the more chances that keyword phrases (intentional or otherwise) will get picked up and positioned. That was the hook. Easy publishing, because a blog is just a real simple and easy to operate Content Management System.

I found that that a blog still needs to adhere to the principles of the Search Engine Marketing Triangle. That is at the top of the Triangle, a page needs to have “on-page content” optimized. Most blog software does an OK job of “out of the box”, on-page optimization.

The bottom two angles are about Link Equity or inbound links. Because of RSS and Pinging, blogs can find natural and automatic links that are necessary for a web page to position highly. These links tend to offer much more natural structures into the blog page. I found the system to be beautiful as an additional tool for my clients. So about a year and half ago, I began to test on client sites, as well as launching my own blog .

Are there any special topics or issues that you enjoy covering?

I believe it essential to have an opinion on how to do a business. Otherwise, why hire you or me? The blog allows us to speak directly to our audience. It best be something useful and unique. In the beginning. I did what I find most newbie bloggers do. That is parrot back already over reported information about real estate. BOHHRING!

It became quickly apparent that if this thing was going to be worth anything to my business, that it had to be extremely useful for the reader. So my blog will rant and editorialize various topics to do with SEO, Pay per Click, lead generation/follow-up and anything about online marketing. I rarely will offer anything without giving an opinion. I do that because the blog is my chance to offer my personality on my business.

The typical searcher scans through webpages, looking for something useful. How do they know if it is important? You have to tell them either directly or indirectly. That engages your reader and gets them into you. Guess what? At that point there is a good chance that you just rose above all the other agents out there, and you have etched out a bit of their brain to remember you. Because, your opinion matters to them! This is what gets subscriptions, RSS reads, and of course more traffic.

Authors of articles, or books and publications are given a psychological Authority over their market. There isn’t a whole lot of money in writing books. But write a book and you will be given instant implied expertise. That psychology works with any kind of writing, including blogs.

Another way to say this is that I look at blogging as a way to position ourselves as thought leaders.

What have you done to personalize your blog?

When you have an opinion it is all about personalization. I don’t think personalization is accomplished by taking a picture of me with my family and my cats. It is offering an opinion that hopefully is valuable enough, and persuaded in a way such that the marketplace says we are viable.

I will weave stories from my personal life in order to make a point. I think I have mentioned my wife, kids and even the Youth Football team that I Coach. I don’t believe that I have brought my cats into a post though. LOL

Do you have any favorite posts?

The Bubble and MLS posts are definitely soap box issues for me. I also, have written about various market segments that I think are wide open for growth.

What are some of your favorite blogs (real estate or otherwise)?

Let me go down my RSS Reader- Albion and see- http://michelfortin.com, http://BoldApproach.com, http://sethgodin.typepad.com, http://seobook.com, anything political, and so on. I love reading intelligent and even conflicting opinions.

What tools/websites do you find most helpful in putting together your blog?

Typepad is simple. WordPress and Drupal, rock as far as functionality. I like them for different reasons/features.

How does blogging fit into the overall marketing of your business?

To read me is to know me. My work hopefully pre-frames my readers into knowing that we are experts. There are no surprises. The hardest thing in the world for a business to do is differentiate itself from the other “noise” in the industry. The blog allows you and me to make our expertise a foregone conclusion. Thus, we are able to shorten the sales process and get down to the nitty gritty of doing business quicker.

What plans do you have to improve your blog over this next year?

I will be adding Audio, Video and my blog will be an entry way into upcoming books, and Membership site for the do it your selfer agent.

What is the one tool or feature that you wish your site had?

none.

What do you think real estate blogging will look like 3 years from now?

More integrated into traditional website models.

(Read more interviews with some of real estate’s top bloggers under the Real Estate Q&A category)

Interview with David Smith of The Affordable Housing Institute

David SmithI’d be hard pressed to name someone covering real estate issues who has mastered the art of blogging better than David Smith of The Affordable Housing Institute. His posts are always 100% original, highly entertaining, filled with informative facts, and full of interesting opinions. I simply love that he takes on complex issues, adds a bunch of tangentially relevant graphics and treats his readers like they’re worthy of some intellectual stretching. Regardless of what day you choose to read his blog (he has a new post every day!), and regardless of what issues he’s covering (it might be the French Riots, Rebuilding New Orleans or Terrell Owens), you’ll be sure to be reading a post from someone who has spent years thinking about real estate and housing issues.

What inspired you to start blogging?

Even before blogs emerged as a technology, I’d done blog-like things: written numerous articles, spoken at seminars, established a personal Web site, written movie reviews that I sent to people who expressed interest. All these were blogs-before-blogs. But the blog’s ease and immediacy of posting, plus the unique ability to link to source material, made it an ideal forum for me.

Plus, several people who knew me urged me to. Nothing like peer pressure.

Are there any special topics or issues that you enjoy blogging?

Our business is complex, and I like reducing or dissolving barriers to entry of understanding. I also like illuminating political maneuvering, especially when newspapers are missing the real point.

Ricky, Lucy 'splaining things.
“Look, I’ll ‘splain.” “Okay, ‘splain.”

What have you done to personalize your blog?

People such as you have told me my style’s unusual. I title the posts because each is a small essay. I pepper in allusions, movie quotes, funny pictures and snarky captions. My text is Edgar Bergen, my visuals are Charlie McCarthy.

Bergen and McCarthy
“Oh, I’m supposed to believe the dummy writes your captions? “

Do you have any favorite posts?

I tag Essential Posts, and Primer Posts. I have a whole series of Sherlock Holmes on housing finance. Beyond that I have particular fondness for Eminent domain: the wrong fight, Slums are economically rational, Reselling Mystico Towers, Prescribing New New Orleans, L’horloge Orange (which got me linked by Instapundit), Tearing down the French high-rises, and GSEs: fierce competition. Fierce. These feel to me genuine advances in knowledge, besides being fun to read.

What are some of your favorite blogs (real estate or otherwise)?

Boston Sports Media is a work of genius that renders sports pages obsolete. Paul Phillips on poker does a great job expressing who he is. The Volokhs have perfected the group blog. Belmont Club adds real value by interpreting news. Pepys Diary is perhaps the apotheosis of hypertext value-added — not only the diary, one post a day, but also a panoply of user-generated wiki-type comments. Phil Gyford deserves a MacArthur.

What tools/ web sites do you find most helpful in putting together your blog?

I read the news on-line — mainly New York Times, Washington Post — and grab articles that are seeds for blog posts. Knowledgeplex is useful too.

How does blogging fit into the overall marketing of your business?

Demonstrates guru insights and reminds people I’m a guru.

What plans do you have to improve your blog over this next year?

I’d love to have more blogger-writers on the AHI site. Beyond me, we have two, whose pace has fallen off recently.

What is the one tool or feature that you wish your site had?

A time-compression algorithm so I could write more ☺.

What do you think real estate blogging will look like 3 years from now?

As a business, classical real estate brokerage is facing the kind of big-bang price drop that confronted stock brokers when Charles Schwab and others introduced first discount and then on-line brokerage. In real terms, fees are likely to drop, and the service is going to reinvent itself from seller representation to buyer advocacy. This is consistent with other internet-driven reversals, where high bandwidth means narrowcasting specialist content providers like blogs, and the scarce commodity is not the content to display but the eyeball to see it. Blogging is a means of building personal brand and hence distinguishing yourselves from the common broker.

In other words, you folks should keep getting with it!

Get Smart
“Got that, chief?”

(Read more interviews with some of real estate’s top bloggers under the Real Estate Q&A category)