Garbage In = Busy Maids (Cleaning up the MLS mess)

On the soapboxAs promised in my previous post, I’d like to get on my soap box and complain about the state of NWMLS data. As an application developer, I’d rather spend my time developing new & exiting ways of visualizing data instead of developing new & exiting ways of correcting inaccurate data. Unfortunately, in order to accomplish the former, a lot of effort is spent on the later.

For example, of the 20,376 properties that were in the database when I started writing this blog entry, 32 have bogus zip codes. I’m not talking about hard to find errors like a Sammamish property with an Issaquah zip code. I’m talking about outright typos and easy to catch errors. Zip codes like 00000, WA, and other obvious errors, like zip codes smaller than 98001 (which is the smallest zip code in Washington state).

Another bone of contention, is that nearly 7% of the properties in the NWMLS database have a square footage of 0 square feet (1,389 properties). How hard is it to contact the county assessor’s office or the property owner and get the number? Can’t you just give an intelligent guess? Needless to say, this complicates compiling price per square foot statistics because computers have this thing about not wanting to divide a number by zero.

Even more annoying, nearly 18% of the properties in the NWMLS database have a 0° north latitude & 0° west longitude (3,637 properties). Can’t you just go to a map web site and enter an intelligent guess? If you can afford to be a competitive realtor, you can afford a cheap GPS receiver to put accurate data into the MLS when you list a property. I’m sorry, but you if you say your client’s property is located in middle of the Atlantic, 350 miles off the coast of Accra, Ghana in Western Africa, why should I believe anything else in your listing?

Perhaps most disappointing is that over 50% of the properties in the database don’t have elementary school, junior high, or high school information associated with the listing (10,419 properties)! How is a client supposed to make an intelligent decisions on the quality of schools, if that information isn’t available? I can only imagine how frustrated professional realtors must feel about this since their livelihood is dependent on the quality of this data!

Now, given the frequency of these errors, it astounds me that I have yet to find an instance in which a county, city or community name was misspelled. So obviously, it is possible to have high quality data in the database. But why is only some of it of consistently high quality? And why do we have so many errors of commission?

To paraphrase one of Murphy’s Law “If builders built buildings, the way the local MLS (and local realtors) compile data, the first woodpecker would’ve destroyed civilization“. Why is the data so bad? Are some realtors too lazy to bother with listing a property with complete and accurate information? Does the MLS not care about this? Are the MLS data collection tools so bad, that the fact we have any data (much less accurate data) is a feat worth celebrating? Perhaps most importantly, what can we do to improve this sad state of affairs? To quote General Beringer, from the movie WarGames “I’d piss on a spark plug if I thought it’d do any good!”

Robbie
Caffeinated Software

PS – Go Seahawks!

Is it bad if everyone else does it too? What if you're one of the best?

Realtors are the subject of another balanced-but-critical New York Times article today. This time it’s for a whole host of lobbying-related fair market-blocking activities.

Frankly, I don’t have a lot of sympathy for banks, but the strong-arm tactics of the National Association of Realtors described in the article make banks look like victims of injustice. The story meanders away from bank-blocking tactics to easier to explain subjects, like the federal suit brought against the National Association of Realtors for locking low-cost realtors out of many listings. It appears the government (a very pro-business administration, at that) wants to create a level playing field:

When the suit was filed, J. Bruce McDonald, a deputy assistant attorney general, said, “Our job is to ensure that one group of competitors doesn’t tell some of its members they can’t compete in a certain way and undercut the level playing field.”

The defense:

Ms. Janik warns that major changes to the multiple listing services could cause large nationwide brokerages to pull out of the system and establish their own private listings. That, she said, would be a far greater threat to small firms.

So what’s the story? As I understand it, the progressive (egads!) North West MLS does not allow brokers to selectively block listings from competitors sites, which is what the realtors say they have a right to do. And, as far as I can tell, Windermere and the other monsters still list their houses with the NWMLS. Why? Because listing on the MLS allows way more potential buyers to see their houses and, sorry FSBO lovers and separate MLS creators, having more potential buyers increases the speed and price at which your home sells. Also, it would be extraordinarily two-faced if they first said “don’t do For Sale By Owner (FSBO) because you won’t get the exposure that you would get with a full-service brokerage” and then said “list with us even though only we’re going to intentionally reduce the visibility of your property to only buyers who talk to our agents.”

If anything, the Justice Department’s suit should keep realtors in business longer. If the system is open just enough that innovators and alternative pricing models will use it, they keep people in the fold and maintain some pricing power. If the system is locked down, innovators will tend to create MLS replacements systems until one of them succeeds.

Realtors: a PR campaign is in order. Your organization is blocking open markets left and right in order to enforce a 5-6% commission structure. The reputation of the National Association of Realtors is headed toward car salesman and lobbyist territory and when other folks find themselves having monopoly-like pricing power, they spend some of that money on goodwill (see: Microsoft). When other organizations find themselves in this making lots of money, not very popular pickle (for good reasons or bad), they also advertise on NPR (see: ADM, Exxon, Walmart).

On a side note, why haven’t I heard of the sell-your-home-get-a-Toyota model?

“Because the industry functions as a cartel, it is able to overcharge consumers tens of billions of dollars a year,” said Stephen Brobeck, the federation’s executive director. “Consumers are increasingly wondering why they are often charged more to sell a home than to purchase a new car.”

-Galen
ShackPrices.com

The Joys of Geocoding

In my last post, I was asked what the accuracy of the locations in our generated Google Earth files are. Before I divulge that information, I’d like to explain some of the challenges of getting accurately geocoded data. (I’ll get on my soapbox and complain about the state of NWMLS data in my next post).

GPS Signal WiggleNow, in partial defense of realtors and the MLS, it is unrealistic to expect perfect data. For example, consumer-level GPS receivers aren’t always as accurate as one might think. This weekend I loaded up Microsoft Streets & Tips 2006 on my desktop computer, hooked up my GPS receiver, turned on GPS tracking , created a GPS trail, and walked away for an hour. An hour later, my map had a line drawing that resembled the type my 3 year old son likes to create. So even if a realtor was to use a GPS receiver, to get a latitude & longitude reading, it’s entirely possible that the measurement would be off by a house or two (or four).

Another problem, is that most digital maps are created with data sold by companies like TeleAtlas or NavTeq. The companies compile their data by driving around previously unknown streets & neighborhoods, with computers & GPS receivers (kinda like how that annoying guy in the Verizon ads, test their network). I should note that in-vehicle navigation systems are more accurate than GPS receivers alone, because the vehicle’s navigation system can also use the vehicle’s steeling wheel position and the speedometer to determine what your location is.

Unfortunately, by the time the Microsoft’s, Yahoo’s and Google’s of the world get their hands on the data, it is at least 3-6 months out of date (and probably closer to 12-18 months out of date by the time it gets on the web or published on a CD). This is a problem because about 25% of the properties in the NWMLS are new construction (where new construction is defined as a property that was built in 2005 or later). Since new construction is often located near new roads, the giants of digital mapping may be unable to help and are always in a position of playing catch up.

Then when the companies convert the raw data into digital maps, they end up using multiple sources of data, and interpolating it into one set of data they are going to use for a map. However, the data sources don’t always agree on where a point of interest is.

For example, Google Earth thinks the top of the Seattle Space Needle is at 47.620367° north latitude & 122.349005° west longitude. Meanwhile, Microsoft’s Virtual Earth, seems to think it’s located at 47.620336° north latitude & 122.348515° west longitude. Now, a few ten thousand-enths of a degree means the difference between the tip of the needle & one of the air conditioning units on the roof (a few yards). But if they can’t agree on where the top of the Space Needle is, it’s likely they aren’t going to agree on where 742 Evergreen Terrace is either. However, a few yards of error is better than a few miles of error (which is what can happen when I use raw NWMLS data)

Because of this, I have to geocode every single property in the database because I don’t trust the NWMLS data. So I to call Yahoo! Maps Web Services – Geocoding API to get a latitude & longitude for everything. Although Yahoo is far from perfect, at least it’s free and try’s harder than the MLS. So without further delay, here is the current geocoding precision of the points on our generated maps.

Geocoding Precision No. of properties Percentage
address 16341 80.20
street 1975 9.69
zip+4 43 .21
zip+2 343 1.68
zip 1644 8.07
city 25 .12
state 5 .02

In closing, I’d like to ask real estate professionals to be as complete and as accurate as possible when submitting listing data to their local MLS. I’d also like to state even if the MLS was accurate, it’s unrealistic to expect prefect geo-coding from imperfect data. If digital mapping companies and GPS technology can’t get it exactly right, a house or two off, is probably as accurate as you can realistically hope for given the current state of the art.

Robbie
Caffeinated Software

The Future of MLS search is coming to Rain City Guide

Greetings fellow Rain City Readers! I’m a software engineer that has been working with Dustin to develop a better MLS search. Before I get started into what I’m doing, I thought I’d discuss the why I’m doing it…

My saga began when I had the opportunity to develop an NWMLS search web site for a local realtor. After spending several weeks, cutting red tape, determining what forms I needed to fill out, figuring out whom at my realtor’s broker I needed to bother, signing my life away and finally getting access to an NWMLS database, I was at the point where I could get real work done. Anyway, after I had spent over 40 hours developing standard search features (search summary with thumbnails, property detail page) and a few interesting ones (like customized HTML e-mail with property photos, customizable photo not available photos on search results), I sent her my bill.

Then things went south. Despite the fact that my client was warned ahead of time that my time isn’t free, she apparently expected that I would be price competitive with “canned” solutions such as those offered by iHouse & Superlative. On the one hand, I can’t blame her. A consultant can’t compete with a commercial product, because a commercial product has a lot more customers to help finance its development than a lone consultant does. Just because those companies sell solutions for $50/month doesn’t mean it only costs them $50 to design, develop & test the software! It still costs those organizations thousands of dollars (or more) to bring these products to market! However, if you plan on distributing software to 1,000 customers, you can charge a lot less per customer, than if you are only distributing it to one.

Anyway, after this failed business opportunity, I decided to contact Dustin and regroup. I wanted to develop a unique MLS service that would’ve given my client a competitive advantage (and she was more interested in price than value) and after reading Rain City Guide it became obvious that Dustin would see the value in what I could do. Besides, I’d rather continue to improve the code I was working on than send it to the hard drive in the sky.

Dustin & I, both share the belief that the real estate industry is in for some very interesting times as the reverberations of the internet revolution continue to change our society and business models. Dustin’s enthusiasm for the ideas I’m trying implement is contagious and we essentially worked out a deal in which I’ll continue to develop compelling MLS technology in my spare time, I’ll use him and his Rain City readers as a sounding board for ideas and beta testers (both marketing & development feedback), and in a few months time, ideally, I would have developed a really unique service that technology savvy realtors would be willing to pay for.

One of the cooler things I’ve done is turn MLS search results in to Google Earth files. Just download the Google Earth application, visit our BETA listings search page, click on the Google Earth icon, and see your search results on a 3D globe. Eventually, we’ll do similar stuff with AJAX style Mapping (although, right now I’m focusing more on things that haven’t been done yet) and other applications.

Google Earth Application

Most realtors have “me too” & “same old thing” web sites. One of the things I want to do, is give realtors the ability of exploiting the MLS data in way that is valuable and compelling to their clients and strengthens & reinforces their name/brand to their prospects. Having customized RSS feeds of MLS data, having proximity searches to points of interest (how far is this house away from a gas station?), and take advantage of all the cool location/mapping technology that the 3 giants of the internet are developing (Microsoft, Google & Yahoo), are just some of the things that could be done, but aren’t really done yet.

One of the reasons for this state of affairs is that currently only software engineers with access to MLS data can do these things. Unfortunately, we live in world in which most realtors don’t have the skills & knowledge that software engineers have and most software engineers don’t have free access to the raw MLS data that most realtors do, so things are moving slower than they otherwise might be. Obviously, waiting for the HouseValue’s of the world to develop this technology is an option. However, their business model seems to be marginalizing the value of a realtor instead of enhancing it. I’d rather take the opposite tack, since I suspect that my future customers would prefer to use technology to improve their competitive advantage against all comers rather than having it used against them and risk turning themselves into a bunch of “me-too” commodity realtors paying somebody else for random sales leads. (which is probably one of the reasons you blog!)

Right now, you can take a gander at the humble beginnings of our grand vision at http://listings.raincityguide.com/search.aspx. Granted we still have a few bugs that need to be fixed, and many, many more features need to get implemented. However, it’s my goal to turn this into something that would provide a compelling value for my future clients (realtors & their customers) and I welcome any comments that would help me, help you.

Robbie
Caffeinated Software

FSBO will not take over the world

And with a title like that, I might just eat my words. There was an interesting story in New York Times story about FSBO yesterday. It describes a (ugly!) FSBO online service in Madison Wisconsin that has grown immensely over the past few years. I feel a little like a curmudgeon when I say this, but I agree with the sentiments of the real estate agents quoted – FSBO sites don’t directly threaten the real estate brokerage industry. That said, the real estate agents are just as wrong about their own business if they think that margins won’t drop and market conditions won’t dramatically change over the coming 10 years.

As I see it, this is a great illustration of a large scale change that the real estate industry (and many other industries) is undergoing right now. Consumers today have vastly more information available to them, which means they rely less and less on a realtor to guide them through the process. Imagine (as I must) what it was like 15 years ago as a home shopper; you either drove around the entire city to see what was for sale or asked a realtor to essentially do it for you. The realtor held the cards and had the computer system with all the information. You, as shopper, really couldn’t make a short list of 5-10 houses you were really interested in without the help of a realtor. Today sites are springing up left and right to give consumers lots of information.

Today, home shoppers can (but don’t necessarily) figure out exactly what they’re looking for, sellers can get an approximate value of their house with free tools (like by site, ShackPrices.com) and in the end, are real estate agents really do not provide the same service they once provided. Supporting my assertion is Steven Levitt’s research that shows the extra amount that real estate agents make on sales of their own home versus the homes of their clients has dropped over the past 10 or so years (which I maddeningly can’t find a link to now); customers today can much more accurately assess the value of their home without a real estate agent.

Ms. Miller and Ms. Murphy, however, built a separate and alternative listing service – a parallel market, much like the Nasdaq, which rose in recent decades to challenge the New York Stock Exchange’s dominance and sparked competition that eventually reduced transaction costs for all stock investors.

This is an interesting, but misleading comparison, at least for the time being. Consumers can look up Nasdaq and New York Stock Exchange quotes from the same place and can buy those stocks from the same people. In fact, your broker will be happy to sell you stocks from either market. My real estate agent will not be happy to sell me a FSBO property and I certainly can’t look them up on Windermere’s web site.

These cracked me up:

To real estate agents, “for sale by owner” conjures up some cranky tightwad trying to sell an overpriced, ramshackle house. Agents utter FSBO as if there was something foul stuck to the bottom of their shoe. “It’s a commission-avoidance scheme,” said Sheridan Glen, manager of the downtown Madison office for Wisconsin’s biggest real estate broker, the First Weber Group.

Kevin King, executive vice president of the local Realtors’ association, runs the multiple listing service but says he pays no attention to FsboMadison. “It’s not important; I don’t follow it,” he said. “I don’t even know the people.”

First – commission avoidance scheme!? That’s like saying the classifieds are a low trade-in value avoidance scheme for cars. This looks much more like a agents-aren’t-worth-six-percent scheme. The problem seems to be that even the discount brokers aren’t doing a good job at covering the market; Madison effectively has a (usually) 6% commission market and a no commission market. The future is probably somewhere between, with most agents working on a flat fee model (Steven Levitt agrees).

Agents swear up and down that they’re worth every dollar they charge, but is that usually the case? Here’s a scenario: A friend of mine moved to Seattle last year and decided he wanted to buy a home with his girlfriend. They looked at a few places and decided they would buy a townhouse that wasn’t yet finished. They picked the place they wanted after doing much research on their own and then hired an agent to do the paperwork and cover the details. They effectively worked out a flat-fee agreement, which the agent was happy to sign.

FYI: the NYT article really struck a chord and has been the most emailed story for the past two days now.

Galen
ShackPrices.com

List of the Most innovative Search Sites

Innovative Real Estate TechnologiesThere are so many interesting real estate search sites that are pop up every day, and in the process of trying to cover all of them in a blog format, I think things have gotten a little too scattered. So I took a little time this evening and put all of the sites that I’m aware of on one page along with a few notes about them. Check it out at:

At this point, I’ve broken all of the sites into four categories:

  • National Sites: major MLS and FSBO sites
  • Regional Sites: smaller data sets that are yet to go national
  • Specialty Sites: sold data, property information, etc.
  • Vaporware: still waiting for a product…

This beauty of making this list on a webpage instead of a blog post is that it will be much more fluid. I always feel awkward about updating a blog entry after I’ve posted it, but I’ll feel no qualms about updating this list on a regular basis. Along those lines, if you know of an innovative real estate tool that I’ve missed, please let me know!

Where the Streets Have No Name…

Grand View
Part I: Background
Just when I thought I was getting a handle on the players in the future of real estate search, today’s news unleashes a whole new set of opportunities! “Homestore, Inc., the leading provider of real estate media and technology solutions, today announced that Elevation Partners, a private equity firm, has agreed to invest $100 million in Homestore…”

Since I’ve been covering real estate search, I’ve had numerous emails, chats, conversations, etc. from real estate agents who think that I should highlight more of the companies that are working to improve the MLS instead of the companies that are looking to replace it!

More than anyone else, Homestore represents the hope that someone will provide an awesome, nationwide, competitive real estate search based on the current MLS system.

Why? Homestore already operates the largest real estate database, i.e.the database that operates Realtor.com.

Now mix together (1) the only complete nationwide MLS database (that I’m aware of), (2) $100M to improve operations, and (3) some VERY accomplished tech visionaries, and I’d imagine that expectations are set very high.

For Homestore, Elevation Partners brings a former Apple star, a former Electronic Arts star, a Silicon Valley star, and of course, a rock star… There are enough opportunities to make one’s head buzz… I’m thinking:

  • Real estate listings on my iPod
  • Simcity interface for home search
  • Home listing videos done MTV-style

Okay, so maybe my head started spinning a little too much! Back on planet earth, I’d say that all the players (Zillow, Trulia, Redfin, Google, etc.) building innovative home search tools should keep a close eye on Homestore. They already “own” a complete and nationwide set of real estate data (ownership in the sense that they have “possession”!). Should they start putting together some innovative tools, they have leverage that others are going to find hard to beat!

Part II: Where the Streets have No Name
I want to run
I want to hide
I want to tear down the walls
That hold me inside
I want to reach out
And touch the flame
Where the streets have no name

Part III: Your Mission Should you Wish to Accept It
Imagine that you’ve been invited to 2800 Sand Hill Road to discuss the future of real estate with Roger McNamee, Fred Anderson, Bono, John Riccitiello, John Doerr, and Joe Hanauer.

What do you tell them? What features do you want to see in real estate search? If you are an agent, what is the biggest pain that someone could fix with a technical solution? If you are a buyer, what are the major gaps you see in the current system? What information do you wish you had?

I know that some of my readers have some great ideas. Please share as much as you’re willing. Remember that these guys want to work “within” the current system (i.e. cooperate with real estate agents!), and, most importantly, these people are thinking huge… $100M huge!

GoogleBase Heads into Real Estate?

Google BaseThe Search Engine Roundtable brings up the possibility that Google will slip into the real estate market as part of a much large (all-inclusive) database (or GoogleBase). This has a ton of potential and should Google get serious about listing real estate, this should be a major concern to all the people who are creating real estate applications (Zillow, Trulia, Redfin, etc):

There has been some talk this morning onto what will actually be included into Google Base, there are some nice screenshots that have come live this morning. Giving us a little glimpse of how Google thinks the world’s information should be organized. Here is a shot where you can post your items to Google Base and another shot where you need enter in some information about a house.

To get an idea of where they might go, check out this screenshot of a house listing. It is shockingly simple… but then again, the simple solutions are often the best!

Update 1: I was able to get into GoogleBase today and play around a little. I even found the “housing” page that is shown in the screenshot from above. However, when I tried to save a test entry, the system kicked me out. From my early preview, it appears that they’re building a “Craigslist on Steroids!”

Update 2: The NYTimes followed up on the idea of Google getting into real estate: “Among the many projects being developed and debated inside Google is a real estate service, according to a person who has attended meetings on the proposal. The concept, the person said, would be to improve the capabilities of its satellite imaging, maps and local search and combine them with property listings.”

“The service, this person said, could make house hunting far more efficient, requiring potential buyers to visit fewer real estate agents and houses. If successful, it would be another magnet for the text ads that appear next to search results, the source of most of Google’s revenue.”

Update 3: The property grunt had an interesting take on Google Base.

The Rebirth of Redfin?

[photopress:tyler_scott_01.jpg,thumb,alignright]In response to my recent slew of posts on real estate search engines, a reader (Amy Wu) left a comment asking if I’d ever tried Redfin. I’ve definitely tried Redfin and at one point I was a huge fan of their site. As a matter of fact, way back in March (before the days of plentiful google map-hacks), I mentioned how great it is to be able to get a birds-eye view of properties using Redfin. By the way, that was only my 3rd post for Rain City Guide (RCG)!

However, around June, RCG had a falling out with Redfin when they changed their business model to directly compete with Real Estate agents. One of the more interesting outcomes of my June post is that a former employee of Redfin wrote a long comment detailing some of his negative experiences while working at Redfin. After posting the comment, he asked that I delete it after David Ecker (founder and CEO of Redfin) wrote to him threatening a lawsuit.

However, I’m always willing to give people a second chance, so based on the Amy’s prompt, I decided to revisit Redfin. I was pleasantly surprised to find that they no longer mention the service I objected to. Go Redfin! I’m not sure if my posting had anything to do with the elimination of that poorly thought-out service, but either way, I’m pleased to see that they no longer advertise that service on their site.

So, in honor of my complete re-look at Redfin, I thought I’d compare them in the same method that I’ve been comparing sites like Trulia and Home Pages?

The Great:

  • Neighborhood Focus: Their interface makes it extremely easy to focus on local neighborhoods
  • Agent Integration: Their business model includes an easy way for agents to sign up and take part in their success!


The Good:

  • Stability: Their flash maps are much more stable than Home Pages (especially on a Mac)
  • Real Estate Data: Up-to-date date of homes-for-sale and sold-home
  • Personalized Mapping: Their maps are quick and don’t rely on another company’s service!
  • They’re Local: They serve (and only serve) the Seattle area (King County to be specific)

The bad:

  • They’re Local: They serve (and only serve) the Seattle area. I know from my stats that many of my readers are from other parts of the country/world, and Redfin simply will not help you at all!
  • Porting to other areas: I’ve heard for quite a while that Redfin was thinking of expanding to other areas, but their web-backend is apparently too complex to easily add to new areas. Having worked extensively with spatial data (GIS) for many years, I’m would not be surprised to hear that they are having problems adding new cities, but it is definitely disappointing. Along those lines, a service like Home Pages that relies on more generic neighborhood data (like school district data available from the Census District) has a much easier time going national!

The Ugly:

    Arrogance: When I talk with people from Trulia and LTD, I get a sense of excitement from the developers and a real sense that they want to hear how they can better serve their target market. The people at Redfin rarely return emails, and really don’t seem interested in hearing suggestions. I get the impression that they are sure they know the best way to serve the industry…

Regardless of their business politics, Redfin offers some pretty darn good real estate mapping features. If you are looking for a home in King County (Seattle, Redmond, Bellevue, etc.), I would definitely recommend checking them out! But when looking toward the future of real estate search, I just don’t see much excitement happening at Redfin, so unless there is a major change in their direction, I doubt they will still seem like an interesting real estate search one year from now (let alone 5 years!).

gHomes?

The Mercury News reports that both Google and Yahoo are in talks with CoStar Group, commercial real estate’s largest firm. With Google’s reputation for building clean and fast web applications and their vast source of neighborhood data from Google Local, they definitely have the potential to build a killer application.

Along these lines, there have been some interesting discussions around the web lately with regards to developing sites around Google Maps. Greg Linden reminded me of a conversation I had a long time ago with Paul Rademacher (of HousingMaps). Back in June, Paul mentioned that he was reluctant to build a real estate search engine using MLS data because (1) all of the data was owned by other people and (2) the mash-ups are so easy to replicate.

I thought that Search Engine Watch had an interesting addition to this conversation when they point out that the real winner of the API/mashup model is often the company that is opening their service up. The mash-ups are a great breading ground for interesting ideas… but that when push comes to shove, the mash-ups are really just providing a way for companies like Google to let others figure out what mapping add-on technologies are worth pursuing:

It also demonstrates what I told a journalist recently about APIs not perhaps being as altruistic as they seem. Give the world an API to your service, and it’s a nice way to let everyone develop new ideas that you might later decide to do yourself, if they seem successful. It’s like Google’s 20 percent time on steroids, because non-Google developers still end up doing work for you.

As someone very interested in the future of real estate search, I’d definitely welcome someone like Google in the mix because I think they could add some some desperately needed innovation to the real estate industry.