In spite of all the hype for social websites, there have been a rash of noble attempts that come up short recently. No one has quite figured out the right way to start an open dialog about individual homes yet.
ShackYack, “the only real estate site where you can comment and rate the product, just like amazon, netflix, ebay etc.,” launched in late May. Apparently they have found that houses aren’t mass produced and sold by the millions like iPods and people really don’t have much to post about them. That said, part of the reluctance to comment on properties is probably the buggy interface and their newness on the market.
However! Propsmart’s interface isn’t buggy. In fact, it’s one of the best out there and they encourage comments too. But a random sampling of homes on the site shows no comments.
Why would you want to publicly comment on a house unless you’re the owner or an agent looking for leads? The house, along with your comments, is going to be off the market in a few weeks and, unless you’re an agent, you’re going to be out of the market in a short period of time too. And if you’re an agent, blogging seems like a more public and permanent way to go.
That said, Propsmart’s blogging service appears to be stillborn, with the last post being posted over 2 months ago. Even blogging systems aren’t always a hit.
I feel like I’m picking on PropSmart here, but I’m really not. Whenever you introduce new services, some will be hits and some won’t. Their search site and their interface in particular are great and they are definitely the most straight-talking real estate search company out there (possibly the only one?).