About Dustin Luther

Founder and original blogger on Rain City Guide, Dustin has since started #InterestedIn Marketing where his team provides content and social media services that helps industry experts earn recognition as thought leaders. You can find me on Twitter (@tyr) and LinkedIn (/DustinLuther)

Timing is Everything…

On the Friday before the long-weekend I was handed a DVD from a friend at Move with only a basic overview. (He said something to the effect of “just watch it… it was produced by homestore in the dot com days and a bunch of office decorations and inside jokes will make a lot more sense…”)

[photopress:home_movie.jpg,thumb,alignright]Well, back in the dot com days when I was an engineer in a relatively boring industry, the people at Move (then known as HomeStore) were obviously having a lot more fun… Seriously, having a lot more fun is the only way to explain the “Chris Smith

Inman’s Innovation Awards!

Congrats goes out to all the contributors on Rain City Guide! We were nominated as a finalist for the “Most Innovative Blog Award” by Inman News. In my world, contributors are not only the people with their photo up on the sidepanel, but also those of you who return to give your comments on a regular basis. This site thrives off of your continued involvement!

The winners in each category will be announced in SF at the Inman Connect Conference. I’m definitely going to be there (I’m speaking on a panel on lead conversion)… Additionally, I would really enjoy organizing a meet-up of bloggers one evening. If you’re interested in joining us, then leave a comment below and I’ll send details as things get closer!

[photopress:Luther_engineering.jpg,thumb,alignright]In the meantime, I’m not proud to say that I didn’t know many of the non-blog nominations so I spent some time this evening on google researching the other companies nominated. Here are some notes (or at least links) I took while scanning the other nominees.

Most Innovative Brokerage

I wish Inman provided some more context so that I could know why they picked these particular real estate brokers. If anyone can let me know what sets these firms apart, please share!

Most Innovative Web Service

[photopress:Luther_engineering_2.jpg,thumb,alignright]Most Innovative New Business Model

Most Innovative Real Estate Blog

Most Innovative Real Estate Data Site

[photopress:Luther_engineering_3.jpg,thumb,alignright]Most Innovative Technology

Most Innovative Mortgage Company or Service

Most Innovative Media Site

Most Innovative Rental/ New Home Online Service

Addicted to Google’s Mobile Maps

[photopress:phone.png,thumb,alignright]I was just reading a post from Jim Kimmons where he gives advice for Realtors on how to better use their handheld Treo’s and it reminded me that I really should put a plug in for Google’s mobile mapping program because I’ve simply become addicted to it and many others could probably benefit from this tool.

The first thing to realize is that the mapping program is separate from your cell phone’s browser. In other words, you’re going to have to download a program to your mobile cell phone. Here is the url you’ll have to type into your cell phone’s browser to download the program: http://www.google.com/gmm/.

Obviously, this program won’t work with all phones, but Google is kind enough to give a list of supported phones. Note that they do support Blackberry phones (which is what I use!).

Why am I addicted?

The interface is simple and and clean. The main options I use are “Move to Location” and “Find Business”. The “Move to Location” option is used to locate me in a general area, while the “Find Business” option gets me to specific places.

Being in a new area, this one-two combo has been extremely powerful. For example, today I used the program to find (and get directions to) a local post office, a washington mutual branch and a coffee shop, all while out of the office and miles away from my desktop computer. Very cool indeed.

As with many google programs, the tool gets even more powerful if you learn some of the “tricks”. My most common one is to use the “3” and “1” buttons to scroll between turn movement descriptions while navigating directions. I also like that “i” zooms in while “o” zooms out. (Note that I’m using a Blackberry and other operating systems will surely use different buttons!)

If you happen to be in my situation where you have a powerful phone (and no powerful in-car navigation system), definitely consider checking out this program. It has done away with my need for hard-copy maps!

To Promote or Not to Promote…

When I posted an ad for our listing masking as an advice column yesterday, I got more than a few emails from people who apparently weren’t very happy that I was linking to Redfin.

I had a reason to link to the detail page on Redfin as oppose to our own. A little birdie whispered to me that the “most viewed” home on their site for Thursday would not only be featured in emails and on their blog on Friday, but that home would also be eligible to host the first “Redfin Showing” on Saturday. I’m a sucker for extra publicity for my home and was happy to cooperate! So if you’re in the neighborhood, feel free to stop by our home between 2pm and 3pm on Saturday!

To the agents out there who are upset that I’m giving Redfin digital ink… Please feel free to suggest interesting ways to market my home as I’ve always been an equal opportunity promoter! 🙂

Our Home is Now Listed!

And despite the fact that we may not have Ardell’s magic open house touch, we are showing it on Sunday between 12 and 3PM as described in the open house listing on Trumba.

Update:

I also created an adword campaign around our home. If you see the following ad while surfing the web, don’t click on it because it costs me money and just takes you to this blog post! 🙂
[photopress:beautiful_ballard_home.jpg,thumb,centered]

Funny side note… I decided to try out Google’s option to target ads at specific websites and noticed that Zillow was on the list for real estate related sites. However, in order to see the ad for my home on Zillow, I had to disable the one-two punch of Adblock and Filter.G on my Firefox browser. By disabling these two extensions, so many websites that I visit on a regular basis looked so much uglier! It was like traveling the web naked! It you’re not using the firefox browser with these two extensions, then you are almost definitely surfing a web that looks much more annoying than mine!

Capital Gains on a Primary Residence

Noah Rosenblatt brings up a timely article (timely for me anyway) on the tax benefits associated with selling a primary residence. Here’s the pertinent info:

To claim the maximum exclusion on the capitol gains on the sale of your home, you MUST first meet the Ownership and Use tests…

  • Owned the home for at least 2 years (the ownership test), and
  • Lived in the home as your main home for at least 2 years (the use test)

The general idea is that a single person can exclude $250K in capital gains while a married couple filing joint taxes can exclude $500K provided they meet some basic conditions and the meet the two tests above. (Noah includes the conditions on his post!)

Now for my question, is there a timeframe that someone needs to plow this money back into a new residential property in order to reap the capital gains benefits?

Since Noah doesn’t mention this, I’m assuming that the idea of reinvesting within a certain timeframe only applies to investment properties, but I’d sure like to be more confident of this assumption and (horror of horrors) I’d rather not try to read the tax code!

Paying for the Privilege of Marginalization

The real estate industry is a funny place…

There is an obvious tension between the industry players who win through cooperation and the individual agents who win by differentiation. It kind of reminds me of the Tragedy of the Commons in that the actions that individual agents are taking in their best interest are slowly breaking apart the well oiled machine that is today’s real estate industry.

In particular, I’m thinking of all the agent money that is currently being poured into advertisements for companies that are building tools designed to marginalize the role of real estate agents. Joel Burslem picked up on one example when he mentioned that Topix (jointly owned and run by the newspaper publishers: Gannett, Knight Ridder and Tribune) is getting into the FSBO market. If this is not a clear enough signal of the newspaper’s intent, the fact that the Tribune recently purchased forsalebyowner.com should make it clear that the newspapers are now the competition…

While it may be in best interest of individual real estate agents to put ads in local papers, these ads are funding companies who are clearly attempting to completely disrupt their industry. (Don’t even get me started on the irony that a bunch of real estate professionals in Seattle are giving content to the PI that will likely be plastered in FSBO ads before long!).

But it is not only newspapers where agents are paying for the privilege of creating their own demise. Every time an agent buys an ad on Google, they are helping to fund a tool that is clearly meant to marginalize them.

I’ve been holding my tongue on this issue for quite a while because I’m sure a good argument could be made that I’m too biased in that I’m viewing the topic through my employer’s tinted glasses. Nonetheless, I can’t help but wonder if agents are going to get hip to the fact that they really should be using and/or creating their own media before the commons are destroyed.

[photopress:houses_on_hill.jpg,full,alignright]

Using Alexa to Compare Traffic Across Sites

Do you ever wonder how well your website and/or blog is doing in comparison to your competitors?

While there is not a great site on the web for getting accurate traffic statistics on competitors, Amazon does provides some stats based on people who are using their Alexa Toolbar. Rather than try to give total site hits (which they can’t do), Amazon gives us relative stats (as in “X number of people out of a million” visited this site). Here are some observations from some searches I did tonight:

All good stuff, but remember to take these statistics with a grain of salt. As Matt Cutts of Google discussed a while back, the type of people visiting a site can definitely skew these results greatly and considering Rain City Guide is in Amazon’s backyard, we’re more likely than most to have traffic from people with the Alexa toolbar installed.