Author Archives: Tim

Are you E-mail marketing in style?

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Traditional mail vs. e-mail campaigns
In the spirit of always thinking of ways to assist our stylish Realtor and Loan Officer customers, particularly in fostering their long-term business relationships with their clients, I frequently make suggestions, tips and write comments to our entire customer and client base via e-mail marketing campaigns. It never ceases to amaze me at all the great stuff, tools and suggestions here at RCG and out in the blogosphere. While browsing some of my favorite blogs, I ran across an e-mail marketing post at The Future of Real Estate Marketing.

While many agents can use generic e-mail group lists in their Outlook or Thunderbird programs to do the job, there are some great resources that really (in the voice of Chef Emeril Lagasse) kick it up at notch!

May I introduce Emma

One of the very best at e-mail marketing is at MyEmma. I came across Emma about a year ago when they were still very new. It has one of the best e-mail campaign editing tools and allows you to upload pictures in a snap. The UI is simple and very easy to navigate. One of the great features is the ability to track your responses to e-mail campaigns in a meaningful way. I know when someone opens the e-mail, at the precise time and whether or not they clicked on related links. There is also a way to allow customers to opt out if they choose or forward the e-mail to a friend–something that always results in the referrer receiving a nice gift card for a cup of coffee.

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Emma’s support is first rate and the responses to you are always helpful and humorous! When Emma announces new tools, improvements or “APB’s,” they always seem to have at least one reference to us customers as “stylish people.” I never knew I was stylish until I started hanging out with Emma. If you have a tough day at work and want to lift your spirit, just browse their site bio’s and company history. If you are like me, you LOL!

With traditional mailings, you can’t track success. If you have not added e-mail campaign marketing to your complete marketing program, perhaps now is the time.

Title Insurance: Kickbacks, Competition & Pricing

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Editor’s Note: Tim Kane owns and manages (with his wife Lynlee) Legacy Escrow, a local escrow company and has been a regular fixture of the Seattle blogosphere for the past year or so… Not only does he run his own blog, the closing table, but he has contributed to numerous threads on RCG under the names of Chief Errand Boy, S-Crow, and Tim. I’m definitely excited to bring him on as a regular contributor!

“I have a special interest in Ethics in Business, particularly in the industry of real estate. A good many of future posts and comments will address ethics, much of which is drawn upon the experiences our small escrow office encounters in working with our clients, loan officers, title insurance companies, and Realtors every day.

Title Insurance 101: What is Involved in Issuing a Title Insurance Policy?

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Magnifying GlassBelieve it or not, title insurance is one of the most integral parts of the real estate process, yet many people readily admit they have very little understanding of what it is and why it is important.

Within King and Snohomish Counties, title insurance is commonly opened at the time a listing agreement is signed. Once the listing agreement is signed, the listing agent will often contact their preferred title company and ask to open a preliminary title commitment. It is referred to as a preliminary title commitment, because the proposed party to be insured (the buyer) has yet to be identified.

Once the order has been opened, the title company creates a file for the property by doing an initial pull of basic information in connection with the property – legal description, plat map, assessor parcel numbers, tax roll information, etc. This will form the base of the file and provide specific information from which the property can be further inspected.

Once the file has been created, a title search will then ensue. A title search is the process of determining from public record just what these rights are and who owns them. The title search is a means of determining that the person who is selling the property really has the right to sell it; and the buyer purchasing the property is getting all the rights that he or she is paying for.

A title search will typically contain the following steps:

1) Chain of Title: This is simply a history of the ownership for a particular piece of property, telling who bought and sold it, and when.
2) Tax Search: This is a search to determine the present status of general real estate taxes against the property. The tax search will reveal if taxes are current or past due and what amounts are unpaid from previous years.
3) Report on Possession: Title companies may send inspectors to look at the property to verify the location of improvements, look for evidence of easements that are not shown on public record, and for encroachments.
4) Judgment & Name Search: This determines if there are any unsatisfied judgments, IRS liens, state tax warrants, and superior court actions against the seller or previous owners which were in existence while they owned the property. A judgment is a general lien against the property and constitutes security for any money owed to a particular party under the judgment.
5) Commitment: Once all searches have been completed, the title company issues a commitment to insure, stating the conditions under which it will insure the title to the property.

Once a commitment has been issued, the title company simply waits to be made aware of a mutually accepted offer. After an offer has been accepted, the title company will update the commitment with the proposed insured party’s (buyer’s) information. Once the commitment has been updated, the buyer, seller, mortgage lender (if applicable), and escrow can proceed with closing the transaction. To help protect the buyer and the seller in a transaction, a disinterested third party, known as an escrow holder, will often be contracted with to assist in the clearing of any encumbrances on the title and ultimately closing the transaction. Once the transaction is closed and recorded on county records, the title company will officially issue a title insurance policy to the buyer’s of the property.

I will post another message in the near future outlining what title insurance covers for the buyer and a summary of the three different coverages available. Also be on the lookout for a message from me in regards to the role escrow companies fill, the customary closing costs you can expect when buying or selling a home, and the keys to a successful closing.