ShackPrices Gets an Upgrade

It looks like ShackPrices just had their first major update.

ShackPrices is a Seattle-based outfit that focuses on helping sellers value (or “appraise”) their homes.

The new layout is clean and very straightforward. If you’re a King County resident curious to find out what homes in your area are selling for, then using their site will be a breeze. In addition, they have some nice goodies like a direct link from each home to King County Records (and bus stops!).

ShackPrices Screenshot

For what they are trying to do (provide information for home sellers), they do it really well… But it seems pretty obvious that ShackPrices will need to expand into helping home buyers at some point. The obvious missing ingredient is real-time MLS data.

With that in mind, I think the hardest part for them will be creating something that is not easily duplicable. Their interface is easy to use, but at it’s current state, a similar functionality is available to King County residents through Redfin. (and even more data is available without the mapping interface through Property Shark). In addition, Redfin is a few steps ahead in that they already have the infrastructure to display MLS data and to incorporate user/agent data.

List of the Most innovative Search Sites

Innovative Real Estate TechnologiesThere are so many interesting real estate search sites that are pop up every day, and in the process of trying to cover all of them in a blog format, I think things have gotten a little too scattered. So I took a little time this evening and put all of the sites that I’m aware of on one page along with a few notes about them. Check it out at:

At this point, I’ve broken all of the sites into four categories:

  • National Sites: major MLS and FSBO sites
  • Regional Sites: smaller data sets that are yet to go national
  • Specialty Sites: sold data, property information, etc.
  • Vaporware: still waiting for a product…

This beauty of making this list on a webpage instead of a blog post is that it will be much more fluid. I always feel awkward about updating a blog entry after I’ve posted it, but I’ll feel no qualms about updating this list on a regular basis. Along those lines, if you know of an innovative real estate tool that I’ve missed, please let me know!

Where the Streets Have No Name…

Grand View
Part I: Background
Just when I thought I was getting a handle on the players in the future of real estate search, today’s news unleashes a whole new set of opportunities! “Homestore, Inc., the leading provider of real estate media and technology solutions, today announced that Elevation Partners, a private equity firm, has agreed to invest $100 million in Homestore…”

Since I’ve been covering real estate search, I’ve had numerous emails, chats, conversations, etc. from real estate agents who think that I should highlight more of the companies that are working to improve the MLS instead of the companies that are looking to replace it!

More than anyone else, Homestore represents the hope that someone will provide an awesome, nationwide, competitive real estate search based on the current MLS system.

Why? Homestore already operates the largest real estate database, i.e.the database that operates Realtor.com.

Now mix together (1) the only complete nationwide MLS database (that I’m aware of), (2) $100M to improve operations, and (3) some VERY accomplished tech visionaries, and I’d imagine that expectations are set very high.

For Homestore, Elevation Partners brings a former Apple star, a former Electronic Arts star, a Silicon Valley star, and of course, a rock star… There are enough opportunities to make one’s head buzz… I’m thinking:

  • Real estate listings on my iPod
  • Simcity interface for home search
  • Home listing videos done MTV-style

Okay, so maybe my head started spinning a little too much! Back on planet earth, I’d say that all the players (Zillow, Trulia, Redfin, Google, etc.) building innovative home search tools should keep a close eye on Homestore. They already “own” a complete and nationwide set of real estate data (ownership in the sense that they have “possession”!). Should they start putting together some innovative tools, they have leverage that others are going to find hard to beat!

Part II: Where the Streets have No Name
I want to run
I want to hide
I want to tear down the walls
That hold me inside
I want to reach out
And touch the flame
Where the streets have no name

Part III: Your Mission Should you Wish to Accept It
Imagine that you’ve been invited to 2800 Sand Hill Road to discuss the future of real estate with Roger McNamee, Fred Anderson, Bono, John Riccitiello, John Doerr, and Joe Hanauer.

What do you tell them? What features do you want to see in real estate search? If you are an agent, what is the biggest pain that someone could fix with a technical solution? If you are a buyer, what are the major gaps you see in the current system? What information do you wish you had?

I know that some of my readers have some great ideas. Please share as much as you’re willing. Remember that these guys want to work “within” the current system (i.e. cooperate with real estate agents!), and, most importantly, these people are thinking huge… $100M huge!

The State of Real Estate Search

real estate search enginesTom over at the Seattle Property News summed the current state of real estate search with this question: “Is there a regional bubble in online real estate sites?

From a consumer’s point-of-view, it is wonderful that home buyers (and sellers!) are starting to see so many options come on the market. I’ve really enjoyed following as more and more of these tools come on-line and I thought I would take today to review some of the posts I’ve had on real estate search. If you are looking to freshen up on the future of real estate search, there is lots of information (and links to more info) in the following articles:

As a fun little aside, when a new search site is announced I like to see the type of buzz that it is getting in the blogosphere. The chart from this post shows the relative buzz that Trulia, Redfin and Zillow have been getting.

Also, there are a few small search sites, like Propsmart, that I haven’t covered mainly because I simply don’t have anything interesting to say about them yet. However, if you are building (or have built) a real estate search site, I’m definitely interested in hearing about it!

GoogleBase Heads into Real Estate?

Google BaseThe Search Engine Roundtable brings up the possibility that Google will slip into the real estate market as part of a much large (all-inclusive) database (or GoogleBase). This has a ton of potential and should Google get serious about listing real estate, this should be a major concern to all the people who are creating real estate applications (Zillow, Trulia, Redfin, etc):

There has been some talk this morning onto what will actually be included into Google Base, there are some nice screenshots that have come live this morning. Giving us a little glimpse of how Google thinks the world’s information should be organized. Here is a shot where you can post your items to Google Base and another shot where you need enter in some information about a house.

To get an idea of where they might go, check out this screenshot of a house listing. It is shockingly simple… but then again, the simple solutions are often the best!

Update 1: I was able to get into GoogleBase today and play around a little. I even found the “housing” page that is shown in the screenshot from above. However, when I tried to save a test entry, the system kicked me out. From my early preview, it appears that they’re building a “Craigslist on Steroids!”

Update 2: The NYTimes followed up on the idea of Google getting into real estate: “Among the many projects being developed and debated inside Google is a real estate service, according to a person who has attended meetings on the proposal. The concept, the person said, would be to improve the capabilities of its satellite imaging, maps and local search and combine them with property listings.”

“The service, this person said, could make house hunting far more efficient, requiring potential buyers to visit fewer real estate agents and houses. If successful, it would be another magnet for the text ads that appear next to search results, the source of most of Google’s revenue.”

Update 3: The property grunt had an interesting take on Google Base.

The Rebirth of Redfin?

[photopress:tyler_scott_01.jpg,thumb,alignright]In response to my recent slew of posts on real estate search engines, a reader (Amy Wu) left a comment asking if I’d ever tried Redfin. I’ve definitely tried Redfin and at one point I was a huge fan of their site. As a matter of fact, way back in March (before the days of plentiful google map-hacks), I mentioned how great it is to be able to get a birds-eye view of properties using Redfin. By the way, that was only my 3rd post for Rain City Guide (RCG)!

However, around June, RCG had a falling out with Redfin when they changed their business model to directly compete with Real Estate agents. One of the more interesting outcomes of my June post is that a former employee of Redfin wrote a long comment detailing some of his negative experiences while working at Redfin. After posting the comment, he asked that I delete it after David Ecker (founder and CEO of Redfin) wrote to him threatening a lawsuit.

However, I’m always willing to give people a second chance, so based on the Amy’s prompt, I decided to revisit Redfin. I was pleasantly surprised to find that they no longer mention the service I objected to. Go Redfin! I’m not sure if my posting had anything to do with the elimination of that poorly thought-out service, but either way, I’m pleased to see that they no longer advertise that service on their site.

So, in honor of my complete re-look at Redfin, I thought I’d compare them in the same method that I’ve been comparing sites like Trulia and Home Pages?

The Great:

  • Neighborhood Focus: Their interface makes it extremely easy to focus on local neighborhoods
  • Agent Integration: Their business model includes an easy way for agents to sign up and take part in their success!


The Good:

  • Stability: Their flash maps are much more stable than Home Pages (especially on a Mac)
  • Real Estate Data: Up-to-date date of homes-for-sale and sold-home
  • Personalized Mapping: Their maps are quick and don’t rely on another company’s service!
  • They’re Local: They serve (and only serve) the Seattle area (King County to be specific)

The bad:

  • They’re Local: They serve (and only serve) the Seattle area. I know from my stats that many of my readers are from other parts of the country/world, and Redfin simply will not help you at all!
  • Porting to other areas: I’ve heard for quite a while that Redfin was thinking of expanding to other areas, but their web-backend is apparently too complex to easily add to new areas. Having worked extensively with spatial data (GIS) for many years, I’m would not be surprised to hear that they are having problems adding new cities, but it is definitely disappointing. Along those lines, a service like Home Pages that relies on more generic neighborhood data (like school district data available from the Census District) has a much easier time going national!

The Ugly:

    Arrogance: When I talk with people from Trulia and LTD, I get a sense of excitement from the developers and a real sense that they want to hear how they can better serve their target market. The people at Redfin rarely return emails, and really don’t seem interested in hearing suggestions. I get the impression that they are sure they know the best way to serve the industry…

Regardless of their business politics, Redfin offers some pretty darn good real estate mapping features. If you are looking for a home in King County (Seattle, Redmond, Bellevue, etc.), I would definitely recommend checking them out! But when looking toward the future of real estate search, I just don’t see much excitement happening at Redfin, so unless there is a major change in their direction, I doubt they will still seem like an interesting real estate search one year from now (let alone 5 years!).

Redfin — The Anti-Google

[photopress:sasha_with_troll.JPG,thumb,alignright]I’m extremely disappointed in the latest direction that Redfin has taken and I’d like to use this post to explain why I’ve completely stopped doing business with them.

For those of you not familiar, Redfin is a company that has developed a really great aerial technology for viewing MLS data. When they came out, I signed up as a “Redfin Agent” because their technology was superior to anything else available for searching the MLS. In previous blog entries I’ve mentioned how great their technology is.

How did they plan to make money? In the simplest sense, their business plan involved displaying MLS information via an intuitive interface using aerial images. When prospective clients would look for a home, Redfin would direct them to local real estate agents. After the prospective clients purchased a home, the real estate agent would send a portion of the closing commissions (20%) back to Redfin. By repacking the MLS data in a new way and getting real estate agents to promote them, they hoped to take the industry by storm. However, their site must not be nearly as popular as they hoped because their newest business venture turns them into a discount real estate company.

However, I wouldn’t write this blog entry if they were just another discount real estate agency. I don’t have a problem with discount real estate agencies and I think they provide a useful service for a subset of sellers (and besides, they keep us full-service agents on our toes!). The reason I write this article is that Redfin went from being a partner with real estate agents to a competitor. I think they assumed they could use the goodwill that they’ve built up with agents to slip a fast one on us.

The worst part is that Redfin didn’t have to go that route. Early on, I talked with them about licensing their technology to display MLS over my site. When the showed only passing interest, I decided to develop the MLS Search Engine myself… And while my technology is still in the infant stage, I’ve found a way to display MLS data over aerial photos (so don’t believe their front-page marketing that says that are the only ones doing this!).

If you are currently a “redfin agent” (like I was!), please join me in severing your business relationship with Redfin until they decide to join us again as a partner. As Redfin doesn’t offer a way to “delete” your account, I recommend doing the next best thing. To delist yourself from their database, go to: http://www.redfin.com/stingray/do/my-redfin. Log in using your username and password. Click “edit your profile

Mapping Seattle

house on waterAppropriate for a high-tech City, there are many digital mapping options. Listed below are some of my favorite ways that I view Seattle (while sitting at my desktop!)

1) Redfin gives you a birds-eye view of Seattle with great aerial photography. It is a very easy (and FUN) site to navigate. I should also note that Anna is a listing agent on the site.

2) Next up is Google Maps. There is no need to bother with Mapquest or Yahoo Maps anymore. Once again, Google has done it right. The site is a lot of fun and I especially like that you can zoom around with the arrow keys on your keyboard. While you’re at it, try doing a local search on something you like to visit (I did Bakery). I ended up with all the local bakeries around my house! UPDATE: On their march of progress, google added satellite imagery. Kottke gives a great description of how this is not necessarily a new technology (mapquest had this ability at least 4 years ago), it is just implemented much better!

3) If you really want to get down to details, check out the on-line GIS maps provided by the City of Seattle. This site is wickedly powerful in that you can see property information for EVERY residential property in the City all via a convenient (albeit slow) interface (no more trips down to the public library for “public” information). It includes previous sale information for each property… Not that I’ve done this :), but it can also be used to “remember” the name of a neighbor. As long as they are the owner of the house, then their name will show up on their parcel data.

4) The City of Seattle puts out a great bike map. I went ahead and ordered a free hard-copy version of these maps, and I use it regularly.

5) Seattle Neighborhoods. Did you know that the City has published exact boundaries for each of the Neighborhoods in Seattle? Very cool reference!

UPDATE: I’ve built a program called gHomes to my site. It is a great way to search for your next Seattle or Eastside home.