Tag Archives: Zillow

GoogleBase Heads into Real Estate?

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Google BaseThe Search Engine Roundtable brings up the possibility that Google will slip into the real estate market as part of a much large (all-inclusive) database (or GoogleBase). This has a ton of potential and should Google get serious about listing real estate, this should be a major concern to all the people who are creating real estate applications (Zillow, Trulia, Redfin, etc):

There has been some talk this morning onto what will actually be included into Google Base, there are some nice screenshots that have come live this morning. Giving us a little glimpse of how Google thinks the world’s information should be organized. Here is a shot where you can post your items to Google Base and another shot where you need enter in some information about a house.

To get an idea of where they might go, check out this screenshot of a house listing. It is shockingly simple… but then again, the simple solutions are often the best!

Update 1: I was able to get into GoogleBase today and play around a little. I even found the “housing” page that is shown in the screenshot from above. However, when I tried to save a test entry, the system kicked me out. From my early preview, it appears that they’re building a “Craigslist on Steroids!”

Update 2: The NYTimes followed up on the idea of Google getting into real estate: “Among the many projects being developed and debated inside Google is a real estate service, according to a person who has attended meetings on the proposal. The concept, the person said, would be to improve the capabilities of its satellite imaging, maps and local search and combine them with property listings.”

“The service, this person said, could make house hunting far more efficient, requiring potential buyers to visit fewer real estate agents and houses. If successful, it would be another magnet for the text ads that appear next to search results, the source of most of Google’s revenue.”

Update 3: The property grunt had an interesting take on Google Base.

The Rebirth of Redfin?

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[photopress:tyler_scott_01.jpg,thumb,alignright]In response to my recent slew of posts on real estate search engines, a reader (Amy Wu) left a comment asking if I’d ever tried Redfin. I’ve definitely tried Redfin and at one point I was a huge fan of their site. As a matter of fact, way back in March (before the days of plentiful google map-hacks), I mentioned how great it is to be able to get a birds-eye view of properties using Redfin. By the way, that was only my 3rd post for Rain City Guide (RCG)!

However, around June, RCG had a falling out with Redfin when they changed their business model to directly compete with Real Estate agents. One of the more interesting outcomes of my June post is that a former employee of Redfin wrote a long comment detailing some of his negative experiences while working at Redfin. After posting the comment, he asked that I delete it after David Ecker (founder and CEO of Redfin) wrote to him threatening a lawsuit.

However, I’m always willing to give people a second chance, so based on the Amy’s prompt, I decided to revisit Redfin. I was pleasantly surprised to find that they no longer mention the service I objected to. Go Redfin! I’m not sure if my posting had anything to do with the elimination of that poorly thought-out service, but either way, I’m pleased to see that they no longer advertise that service on their site.

So, in honor of my complete re-look at Redfin, I thought I’d compare them in the same method that I’ve been comparing sites like Trulia and Home Pages?

The Great:

  • Neighborhood Focus: Their interface makes it extremely easy to focus on local neighborhoods
  • Agent Integration: Their business model includes an easy way for agents to sign up and take part in their success!


The Good:

  • Stability: Their flash maps are much more stable than Home Pages (especially on a Mac)
  • Real Estate Data: Up-to-date date of homes-for-sale and sold-home
  • Personalized Mapping: Their maps are quick and don’t rely on another company’s service!
  • They’re Local: They serve (and only serve) the Seattle area (King County to be specific)

The bad:

  • They’re Local: They serve (and only serve) the Seattle area. I know from my stats that many of my readers are from other parts of the country/world, and Redfin simply will not help you at all!
  • Porting to other areas: I’ve heard for quite a while that Redfin was thinking of expanding to other areas, but their web-backend is apparently too complex to easily add to new areas. Having worked extensively with spatial data (GIS) for many years, I’m would not be surprised to hear that they are having problems adding new cities, but it is definitely disappointing. Along those lines, a service like Home Pages that relies on more generic neighborhood data (like school district data available from the Census District) has a much easier time going national!

The Ugly:

    Arrogance: When I talk with people from Trulia and LTD, I get a sense of excitement from the developers and a real sense that they want to hear how they can better serve their target market. The people at Redfin rarely return emails, and really don’t seem interested in hearing suggestions. I get the impression that they are sure they know the best way to serve the industry…

Regardless of their business politics, Redfin offers some pretty darn good real estate mapping features. If you are looking for a home in King County (Seattle, Redmond, Bellevue, etc.), I would definitely recommend checking them out! But when looking toward the future of real estate search, I just don’t see much excitement happening at Redfin, so unless there is a major change in their direction, I doubt they will still seem like an interesting real estate search one year from now (let alone 5 years!).

Better Late than Never

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Smiling SashaJohn Cook’s Venture Blog pointed out today that Zillow got a new look and is now looking for beta users… Much to Zillow’s credit, they’ve created an aura of excitement despite the fact that no one knows what their product will look like, or when it will be available.

This got me thinking that it is clearly time for some updates on real estate search. The past two weeks, I’ve been too busy at work (WAY TOO BUSY) to write any posts, so I was glad that Anna took up some slack and wrote about Home Pages. However, I’ve had this nagging need to write a little more about the site, and I’ve finally found some time. Here are some of my notes from my test-drive of Home Pages:

The great:

  • Neighborhood information: It is really great that they’ve integrated so many different layers into their map. Just like Home Values, in the very near future all home search sites will need to include information like schools, parks, etc.
  • Sold Home Info: It’s great to have this information integrated into the search site

The good:

  • Personalized UI/mapping: I really like that they’ve developed their own user interface instead of relying on one of the big three providers (Google, Yahoo, and Microsoft). That should give them lots of flexibility into the future, although it also means they’ve taken on a whole host of update issues instead of passing the buck on that one. I’ll be interested to hear from someone at Home Values about their experience with this hosting their own mapping.

The bad:

  • Small map: Why so small? Blow up the size of the map at least 2X
  • Mac Issues: Elements of the screen don’t show up on my Mac. I lose the entire map at times… (by the way, I don’t notices this problem on my PC at work)

The ugly:

  • Contact Information: I hate websites that make you give personal information in order to get the full features. As a real estate agent, Anna already gets 2 to 3 junk emails a day from House Values (the company behind Home Pages), so I’d hate to think of the consequences of a potential home buyer giving them a phone number. Be VERY weary of giving them an email unless you want lots of emails that border on spam.

Home Pages is the only real estate search site that I’ve seen that even remotely compares to Trulia… and it has one MAJOR advantage over Trulia in that it is using updated Multiple Listing Service (MLS) data instead of screen scraping real estate sites. This is a huge advantage in that I’ve been told via email, IM, comments, etc that the data on Trulia is incomplete and outdated.

In many ways, my heart is really with the Trulia team because I think they are offering a superior search. I really like the clean UI, the RSS feeds, the home statistics, etc. but if they don’t have the most up-to-date homes available on the market, then I’d be hard-pressed to recommend their site to anyone looking to buy a home. For this reason, I’d have to say that Home Pages currently leads the market at the best publicly-available home search. If you haven’t checked their site out already, then use this post as inspiration to get an idea of where the future of real estate search is heading!

The future does not belong to the collective, long-term agent

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I’ve been having an interesting dialog (via email) with a real estate agent who I completely respect. He brings up some interesting issues that I thought were worth bringing to the general public (these ideas want to be free instead of locked up in Google’s email archive 🙂 )

…I can certainly appreciate their (Trulia) desire to ‘break the monopoly’ but keep in mind that the MLS is just a compilation of broker-represented listings. Brokers own those listing and ultimately decide where they go for marketing purposes. ‘Breaking the monopoly’ would mean one would either have to get consensus of a critical mass of the Brokers (90%+) or become a broker oneself and start listing lots of homes. Both are unlikely… Much better to find a way to accomplish the goal of improving search within the ground rules of existing copyright law (think old Napster, new Napster)…

As I mentioned in an earlier post, I really dislike the inefficiencies in the current MLS system, and yet, I can see how everyone benefits from the increased information sharing. If the choice was between the current MLS set-up and a situation where agents all held onto their own data, I’d definitely prefer the current MLS situation…

sunflowersBut that’s not the choice anymore. Before the advent of the internet, it was only logical that agents needed to work together and form a cooperating system so that they could share listing information. And I can totally understand that agents needed listing rules in order to ensure that one rogue agent (or homeowner) didn’t screw up the whole listing situation. I can completely appreciate this history…

But what I’ve described is the historical legacy of the the MLS, not the future. The internet has changed the situation dramatically by making the sharing of information extremely easy! Rather than protecting themselves from one rogue agent or one greedy home owner, real estate agents now need to protect themselves from an onslaught! There is no way that a company that aggregated listing data from agents (as in Trulia) could have been built 10 years ago. And yet today, it seems shocking that such a site wasn’t available a week ago.

I think the comparisons to between Trulia and the old Napster are misleading, and ultimately wrong.

But first the similarities: The old Napster was fought by the recording industry because they facilitated the sharing of valuable information (music), just as Trulia will likely be fought by the real estate industry because they are facilitating the sharing of valuable information (listings).

But the way that music and listings gain value could not be more different. The value of music is embedded in each and every song and can be easily monetized for consumers (Recording industry: “that song will be 99 cents!”). The value of listings are embedded in the entirety of all the listings and each individual listing cannot be easily monetized for consumers (Real estate industry: “that listing will be 99 cents!”).

Flag over waterBut far more important… The ultimate client of the recording industry (musicians) benefit only if a song is sold and not if it is illegally downloaded. In contrast, the ultimate client of the real estate industry (home buyers and sellers) benefits every time a listing is seen (illegally or not!). As these aggregating services become more and more popular (options like Trulia, Craigslist, Ebay Real Estate, Google Classifieds, and Zillow), real estate agents are going to be constantly challenged to decide between their individual AND short-term interest (list the home as widely as possible) and their collective AND long-term interest (keep their monopoly on listings!).

In the battle of individual/short-term interests vs. collective/long-term interests, I’d put my money behind the former every time.

Agents: Are you prepared?

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[photopress:richard_williams_mining.jpg,thumb,alignright]In response to my post highlighting how great the technology behind Trulia is, I received some emails from real estate agents who completely disagreed with me, although only one agent, John Lockwood , took the initiative to responded on the record). Thank you John! I’m going to pick on your comments in this post only because you had the willingness to state a lot of agent’s fears publicly… With that said, I continue to welcome your feedback!

Hoarding the data? That’s a good one. Have you seen my Sacramento Search Page — to name just one place where I’m not hoarding it? I make my living publishing the data, and I’m licensed to make my living publishing it.

John, I clicked on your search site the other day for the first time, and I felt like I’d seen the site a million times before. The search is bad and does not serve your clients well. Sure you’ve published the homes that are for sale, but you haven’t added anything of value that I couldn’t get from 1000 other real estate sites in Sacramento. You haven’t taken it to the next step and provided anything particularly useful to your potential clients. I’m going to go out on a limb and say that the goal of your search site is to tease your potential clients so that they will call on you to find out whether or not a particular home will work for them. And I don’t blame you for any of this because the coding required to build a more interactive site that would really serve your clients is very tricky. In reality, you are running on a business model that has been very successful and easily replicated all over the country.

I want a real estate search site that provides more useful information? I want recommendations. I want to know if the home is a good value. I want to know if the neighborhood is appropriate for me. You’re website provides none of that… and I’m not a good enough coder myself to implement any of these improvements. I think the search site that you offer lacks so much consumer friendliness, that I don’t even bother putting a link to my version of it on this site’s sidebar. Making interactive websites that improve with user experience is what gets the self-proclaimed web geeks all excited and sure that Trulia represents the first example of real estate entering the next version of the web.

[photopress:polina_vasily_stalin.jpg,full,alignleft]While the times are changing in the real estate industry, I think the majority of people WILL always want some expert advice before buying a home. It is not like buying a plane ticket, and consequently, the internet will not replace real estate agents in the same way it has replace travel agents. A home is simply too big of a purchase for most people to feel comfortable making it over the internet.

Onto another of your points, I wish I could say that I had more respect for a real estate license, but I don’t. (Considering you are from California, you might be interested to know that I’m licensed to practice traffic engineering in your state.) Recently, I decided it might be useful for me to have a real estate license, so I spent $250 and took an on-line course. It was the “60-hour” course that is required before you can take the Washington state exam. It was so easy, I doubt I spent 30 hours in total reading through their material and answering the multiple-choice questions. For comparison, I had to get a four-year degree and spend month’s studying before I was ready to take the all-day traffic engineering test. For me, all a real estate license means is that the person meets a minimal level of competency. It is all too common to find a licensed real estate agent who is simply not knowledgeable enough to do a good job. You have to search much harder to find a licensed lawyer, doctor, or engineer who simply cannot do their job.

Reading through the rest of John’s comments, I only have one general “big picture” comment. Nobody owes real estate agents anything, least of all their clients. That is an important enough comment to repeat in a different form. Home buyers and sellers do not owe real estate agents anything. Maybe it’s just the engineer in me that hates inefficiencies, but if someone else can provide a tool that makes home buyers and sellers better off, it is the real estate agents that need to adapt. Buyers and sellers should not have to adapt to an inefficient system designed by real estate agents for the benefit of real estate agents.

[photopress:hurley_patterson_cousins.jpg,thumb,alignright]So where does this leave us…

It won’t take long for the industry to see some major changes. It may be through Trulia and their opt-in database. It may be from some type of Craigslist on steroids (think Google Classifieds). It may be the product of a dream from Rich Barton or Barry Dillar. Whatever the solution is, it is being created right now and it will provide huge benefits to home buyers and sellers. All this is happening while NAR still has it’s head in the sand and is worrying about whether or not discount brokers can get access to MLS listings…

Does this mean that every real estate agent is going to be out of a job in a year? No way! There are still so many people that require the expert handholding of a well-informed agent. However, it does bring up some interesting questions for real estate agents who rely on the internet to get clients:

Are you preparing for a time when everyone will have access to better information? How? Are you just planning to fight these changes? Most importantly, do you have a web strategy to take advantage of these changes?

Even more on-line real estate tools in the works…

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trampolineJohn Cook’s Venture Blog had an update to the Zillow story… and this time it has to do with the relationship between Zillow’s founder (Rich Barton) and the man (Barry Diller) who bought his company, Expedia, who just happens to be developing a new real estate brokerage that will begin operations in the Pacific Northwest.

My guess is that Barry Diller wouldn’t be venturing into the real estate brokerage business unless he felt he could use his Internet empire to create something of unique value. (Otherwise, if he really wanted to own a traditional real estate company, he could just buy one of the many local firms!) My guess is that he (and the people at realestate.com that work for him) are developing a home search tool that they feel would really benefit consumers. From what I’ve read of Zillow, they are definitely building some type of system that will simplify (or at least improve) the home buying/selling experience. My guess is that Barry Diller up to something similar?

On a side note, I really like Tom Dozier’s insight that we are quite possibly seeing a bubble of local real estate sites! With each passing day, I feel more confident that the real estate search landscape will look completely different one year from now… With the only people guaranteed to win in this situation being the home buying/selling public!

Also of interest, I received an email today from someone of the big real estate firms here in the Northwest where the writer let me know that they have already developed a home search site based on one of the on-line mapping services, and that they will likely be rolling the site out in the near future. This confirms my suspicions that sites like MLSMapsOnline and ShackPrices will really have to develop some major innovations (and this doesn’t just mean more or less pull down menus!) or they can expect to be quickly forgotten. From what I’ve seen so far, any major player (Microsoft, Windermere, RealEstate.com, etc) could build a comparable site for less than $50,000, and while $50K might mean something to these start-ups, it is almost inconsequential to the larger firms.

Buyers and Sellers: Help is on the way…

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I’m pretty sure that many real estate agents wouldn’t want to hear this, but the real estate industry has been very effective at protecting their own self-interest at the expense of home buyers and sellers. There are so many useful tools that could be built, but valuable real estate data is hidden behind thick walls! But rather than focus on the problems of the industry, I’d like to spend a few minutes talking about the future…

If you’ve been reading Rain City Guide long enough, you probably know that last May I put together the first home search (“gHomes

What is Zillow up to?

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beach homeI’ve been following a Seattle-based real estate start-up ever since someone left a comment on my site a month ago… So far the details are very limited, but a recent press release (via Seattle Property News), indicates that Zillow has recently added some very impressive names to their board. These include:

  • The former Chief Executive Officer of Expedia, Inc., Erik Blachford was most recently CEO of IAC/InterActiveCorp’s travel division, including online travel businesses Expedia, Hotels.com, Hotwire, Classic Custom Vacations and Interval International. Erik is a graduate of Princeton University and holds a Masters in Business Administration from Columbia University Graduate School of Business.
  • Currently President and Chief Financial Officer of Oracle, Greg Maffei has also served as CFO of Microsoft Corp. Most recently, Greg was Chairman and Chief Executive Officer of 360networks Corp. He is a graduate of Dartmouth College, and holds a Masters in Business Administration from Harvard Business School, where he was a Baker Scholar.
  • Gordon Stephenson is the co-founder and Managing Broker of Real Property Associates (RPA), one of the largest independent real estate brokerages in the Northwest. He oversees more than 40 agents and brokers in their sales activities, and continues to personally represent buyers and sellers. Prior to founding RPA in 1991, Gordon was a Seattle-based Associate Broker with both Prudential MacPhersons and Windermere Real Estate. He is a graduate of Stanford University, with a Bachelor of Arts (AB) in Economics.

Want more? Here are some of my notes with links:

UPDATE:
David Chase seems pretty impressed with the addition of Gordon Stephenson to the Zillow Board. “The lack of knowledge of the idiosyncrasies of the real estate market was a key issue that I thought would impair them (Zillow) — it looks like they are starting to plug that gap.”