In previous writings for Rain City Guide on the subject of real estate photography, I’ve emphasized more of a ‘how to’ or ‘how to improve’ approach for Realtor’s who photograph their own listings. I want to shift my emphasis toward raising awareness regarding the value of high quality photography for listings and actually learning to recognize the difference between a bad photographic presentation of a listing and a really good one. Or to put it another way, acknowledging a poor photo presentation when it is and hopefully doing something about it. As a photographer who works almost exclusively with Realtors, I am continuously mystified by the disregard by so many Realtors locally and nationwide who seem to be clueless regarding the photos used to market their listing. To simply purchase a ‘point and shoot’ digital camera and walk around your seller’s home snapping away and expecting a satisfactory result is simply not going to cut it. In most cases there is more to it than that and unless you consider photography a hobby and worth time invested in the necessary skill development, you might be much better off hiring a professional photographer to shoot your listing. Many of the best Realtors do use professional photographers and they’re not fools.
This is a comment from my previous article by a St. Louis Realtor that deserves a more prominent view.
First time poster here: Glad to see some recognition of this problem! The most important thing an agent can do for their sellers today is to get lots of superior images up on the web. Here in St. Louis I am continually astounded at the plethora of dark, awful images, and “what were they thinking” photos of toilets, ceiling fans, etc, or NO PHOTOS at all! How do these [realtors] even get listings?
For most of my listings, I take a lot of my own photos, as I have a background in photography and image correction, so I have hi-res images for color flyers, but I ALSO have a great local photographer who comes in and shoots a batch of wonderful web-ready wideangle shots and virtual tours…
It’s worth the investment (typical agent–“you mean you actually PAY someone to shoot your listings? That costs MONEY!”) My business would be a lot less successful without quality photos.
And this is taken from a follow up email from Shannon. “It would help the profession if we all did better than this, although I’m happy many of my local competitors are still so bad at it! ”
This is really a great article by Norm Fisher, a Saskatoon realtor, with a virtual tour of some of the photos that were taken from the Saskatoon mls. “The Unbelievably Bad Real Estate Photography Hall of Fame”. Click on the links in the article to be taken to the virtual tour page. Norm’s humorous audio narration of the tour are really worth a visit.
A typical comment from a friend who have done an internet search for a home makes comments like, “I sure see a lot of dark, out of focus, awful photos’. Are they hiding something they don’t want me to see?”
I am getting calls from Realtors with listings from low end houses and small condos to spacious multi-million dollar homes. One might think that even a very basic home that is in decent condition deserves to be marketed well. If I’m the seller of a modest home, the sale of my home and the potential price is certainly important to me. I’d like to know that my Realtor is doing a professional job of marketing my home and taking care of the details. Lousy shots do not inspire confidence in the agent and the points a Realtor might earn by producing a good photographic presentation, or in many cases, simply hiring a professional photographer, are going to make it more likely that I’m going to be a happy customer. Happy customers equal referrals. And where are Realtors without referrals?
I’d like to conclude with one of my favorite photos of 2006, taken from a listing near Greenlake. This is one of the most ‘kid friendly, family friendly’ homes I’ve ever seen and it was a delight to see and photograph this whimsical, artsy abode. Doesn’t everyone wish they had swing and a chalkboard wall in their living room when they were kids?