Photos are worth 1,000 words (and a lot of money too)

We “dog food” our real estate search product at Estately (we use it like a consumer): I subscribe to a couple of daily email alerts, a constantly updating RSS feed showing properties as they come onto the market near my house, and I subscribe to a feed of my saved homes to see when they sell.

Today two properties came on the market (welcome to Seattle prices, out of towners!):

$720,000 3 Beds / 2.25 Baths / 15 photos / 1,412 sqft / $509 per sqft
$729,000 0 Beds / 0 Baths / 0 photos / 1,700 sqft / 2,400 sqft lot / $428 per sqft

I didn’t even look at the second property – really, what’s the point? Like most buyers, I’m driven by emotion. I click through photos pretty much as fast as they load until one catches my eye, I linger, something about the property gets past my reptilian complex and I actually consider the details. Good agents know this on both sides; they take fantastic, eye catching photos or hire a professional to do so. Some of our Agent Match clients have found that they overlooked a great property with bad photos until they were dragged there by their agent and at least one was pleased to find that bad photos and staging could cost a seller upwards of $25,000.

If you are a consumer selling your house, dog food it. Subscribe to a daily email of new homes for sale for a month or two before you list your house and see what catches your eye. It’ll make “decluttering” easier.

If you are a realtor who works with sellers, dog food it. Sign up for a daily email from your company’s website. If your listing doesn’t look good there, you’ve lost a lot of the buyers who are currently in the market. You missed your chance to catch their eye and they’ve moved on to Craigslist. Maybe you can have a second shot at impressing them there.

What will a market slow down do to discount brokers?

One of the reasons I became a real estate broker and started a RE company was because I felt 3% across the board was not right. Using capitalism, over the past 100 years as a guide, real estate will move away from the % model to a more competitive flat fee for service model. Speaking of Seattle in general, a 750k house is not worth $7,500 more in commission than a 500k house. Of course there are special circumstances, but on average.

The mood is changing in real estate. Greg Swann talks about some changes in the industry as a whole in his post here. The real change will come as full service agents become more and more aggressive for business. The slow down in the housing market will surely result in a long over due change in the traditional real estate commission structure. Following the typical paradigm shift, prices decrease, while customer services increase. This means ‘No Touch’ discount brokers will have it rough down the road. As more agents offer their services at competitive prices, discount brokers will loose their appeal.

I do not want to pin point any specific discount brokerages, but in the past week I have noticed two well known discount brokers signs taken down and replaced by reputable full service firms. Discount brokers are stuck at a flat fee with zero customer support (AGAIN… on AVERAGE).

The big question is, “Would the average buyer/seller rather pay a bit extra for a live body than an 800 number to call? “ Time will only tell, but in a service industry, price is never the deciding factor!

UPDATE: I have received an unusual amount of personal emails about this post. I would like to reiterate my reason behind this post was to show the real estate paradigm is shifting. My purpose WAS NOT to challenge the value of an agent or was I trying to make agents defend their side of the story (I am a broker so I guess mine too). My purpose was sharing my view of the future and what will happen.

The Mortgage Witch Hunt

Just in time for Halloween, officials from various levels of government are gathering together over the [photopress:salemexamof.jpg,thumb,alignright]frightful happenings going on in the mortgage industry. Home values were going down, mortgage payments were on the rise and consumers did not contact their mortgage professional for advice. Some were provided opportunities to own homes by using “non-traditional

Update on Sixty-01 Seattle Area Appreciation

[photopress:six.jpg,thumb,alignright]Earlier today, John D asked me to update the Seattle Area Appreciation post I wrote back in February. You’ll have to click the link to get the history. I’ll start from early 2006 with a cut and paste of that portion and take it from there. These are 2 bedroom 1/ 1/2 bath townhomes.

03/30/06 – $177,000

06/07/06 – $205,450 (list at $199,900)

07/11/06 – $205,000

08/25/06 – $227,500

09/13/06 – $235,000

11/01/06 – $245,000
01/06/07 – $220,000
01/17/07 – $252,500

03/07/07 – $230,000 (not on lake)

03/09/07 – $269,000

03/23/07 – $243,500

03/30/07 – $227,000

04/09/07 – $251,000

04/03/07 – $258,000

04/23/07 – $244,000

04/25/07 – $223,000 (not on lake, no photos)

05/02/07 – $266,000

05/09/07 – $276,000

05/14/07 – $275,000

05/22/07 – $282,000

06/04/07 – $262,500

06/18/07 – $286,000

06/18/07 – $300,000 (purchased for $94,000 in 97 and remodeled)

07/30/07 – $269,950 (no inside photos)

07/30/07 – $229,950 (not on lake) wow

08/31/07 – $268,950 (not on lake)

09/27/07 – $249,000 (not on lake)

10/06/07 – $308,000 (purchased for $130,000 in 09/02 and remodeled)

Neighborhood Round-up: Halloween is just a week away….

Tis the season of the pumpkin and on Alki it’s transforming…. Blood and Gargoyles: an exchange in At Large in Ballard

Eerie Capitol Hill Seattle photos.   Haunted Brew House Tour info at Georgetown’s The Paper Noose

Issaquah Undressed and the “Coat of Many Colors“.   It’s a Stellar Pizza night in Georgetown on Mid Beacon Hill and Tippi Hedren is for the Birds!

Miller Park Neighborhood Association : Volunteers needed for the Community Center’s Creepy Carnival.  Halloween Happenings in West Seattle Blog

Microsoft Theater Troupe

A good friend of mine is involved with The Microsoft Theater Troupe and their Fall Production of “Schoolhouse Rock”.  Minimum donation is $15 and all proceeds go to charity as part of Microsoft’s Giving Campaign.

[photopress:schoolhouserock_1.gif,thumb,alignright]

The show starts this Friday and there are performances Friday and Saturday October 26th and 27th and Thursday, Friday and Saturday November 1,2,3,8,9 and 10.

Microsoft employees reserve seating through their internal system and non-microsoft employees reserve their seating by sending an email to tickets@microsoft.com

The show is at 8 p.m. each night shown above, in the Microsoft Building 31 Cafe. 

 

Seattle companies get no love

I’m no Microsoft “fanboy,” but have you ever noticed that when they release some half baked project with a promising future (Microsoft’s “Unified Communications Products”) they get a lot of grief (“Microsoft’s Phone Ambitions Face A Winding Road,” but when Google comes out with a half baked product with a promising future (Google’s “Presentations”), the media thinks it’s cool and they focus on the future potential (“Google Presentations…one more step in the right direction“).

Common myths & misconceptions of Escrow.

Please do not construe this as legal advice, it is not. The sampling below is general in nature and is referencing common escrow misconceptions we see in the course of conducting business.

Here are a few to get started.

1) Escrow firms produce and verify the validity of Legal Descriptions.

  • Incorrect. In a sale it is the Seller’s responsibility to correctly identify the property that is being sold. The Buyer should verify that the legal description matches the property that they intend to purchase.

2) Escrow firms are bound by Northwest Multiple Listing Rules.

  • No. Escrow is bound by the Escrow Agent Registration Act of Washington. Some managing real estate brokers erroneously believe otherwise. The Legislature also has determined that escrow officers are subject to the Consumer Protection Act.

3) Escrow firms never have conflicts of interest or problematic transactional issues.

  • Untrue. Escrow firms commonly run into potential conflicts of interest, and problematic issues. The idea is to reduce the exposure of potential conflicts and issues as much as possible via a variety of means. For example, escrow commonly discloses those problems to the principals in the transaction so they can consult appropriate professionals and give escrow additional instructions on how to proceed.

4) Independent Escrow firms are sued more often than attorney-owned escrow firms.

  • No. Ironically, Attorneys who own escrow firms have earned that privilege. (Source: Fred Phillips- Attorney, LPO Seminars).

5) Limited Practice Officers at escrow firms are tested & licensed by the Washington State Dept. of Licensing.

  • No. The LPO exam is administered by the Washington State Bar Association twice a year. The pass rate has been under 30 % for quite a while, but has recently improved. LPOs are regulated by the Washington State Bar Association and Washington State Supreme Court. Independent Escrow Companies are regulated by the Washington State Dept. of Financial Institutions.

6) Escrow staff work at all hours of the day and evening.

  • Traditionally, no. Most are open from 9-5pm. From a practical standpoint, ownership does work at all times (speaking only for our company). Escrow firms have banking hours for a reason. Escrow firms are closed when the there are Federal holidays and when the Federal Reserve is closed. The receipt of lender wires occurs up to specific times in a business day, typically until about 2 pm. This may depend upon the trust account banking policy the escrow firm has with its own bank.

7) Loan officers and real estate agents are principals in the escrow transaction.

  • Incorrect. The buyer(s) and seller(s) are the principals and escrow can only be instructed by these parties. Loan officers and agents cannot instruct escrow or influence the escrow transaction in any manner.
    • Example: a loan officer who calls escrow to request proceeds check mailed to their customer instead of being wired to the customer’s bank as the client previously instructed escrow in writing.
    • Example: a real estate agent/Broker instructing escrow to refund an earnest money check to a borrower (buyer) without a rescission agreement.

8) Escrow staff can produce, prepare and/or instruct their clients (buyer or seller) on drafting purchase & sale addenda for common things such as extending a closing date.

  • No. This is tantamount to practicing law and may be a conflict of interest. Only a licensed real estate agent, attorney or principal parties can draft addenda.

9) Loan documents are almost always perfect when submitted to escrow.

  • No. Loan documents frequently and frustratingly have errors, such as incorrect fees, incorrect name spellings, incorrect vesting, among other errors.
  • Loan documents take time to prepare after receiving them from the lender, particularly if docs are re-drawn several times. This is a reason many escrow firms refuse to set up signing appointments with clients (who sometimes have to take off work early or are inconvenienced in other ways) until the docs are at escrow, prepared and confirmed correct with the borrower, mortgage broker and real estate agent.

10) Escrow staff have no deadlines.

  • Emphatically incorrect. Escrow staff are looking at the clock all day long. In our State, disbursing funds cannot take place until confirmation that the documents have been recorded.
  • Escrow staff must get loan payoffs to Fed Ex or UPS on time. This is a prime reason our company is located just blocks away from the major UPS terminal for Snohomish Co. It allows just that much more flexibility in TIME. Time is precious in the escrow business.
  • There are many other time-sensitive tasks as well.

11) Once escrow has been opened and is progressing towards closing, Escrow cannot refuse to close a transaction.

  • Incorrect, and it does happen.