I started responding to Brian’s comment and it turned into a blog post…

[photopress:200px_Field_of_Dreams.jpg,full,alignright]I can tell from the enthusiasm I’m seeing around real estate circles and all the action I’m seeing in the beginning of this new year that this will be a breakout year on the blogging front. There are a bunch of different reasons, definitions and ways of viewing the overriding theme, but I’d characterize it by saying we’re definitely seeing a massive swing where agents are now using pull methods of marketing instead of push methods.

Many agents are creating their own blogs, refocusing their content based on lessons learned, focusing on improving the quality of their listings, or taking part in social networks… No longer are agents going to push their message at consumers when they don’t want it (like mass-mailers, supermarket ads, bus benches, etc.), but rather I can sense that more and more agents are looking for ways to reach potential clients when and where they WANT to be reached…

To steal a theme from a classic movie… If you build it (provide good, helpful, interesting real estate information), they will come!