Teaching Effective Blogging to Realtors?

One of the great things about real estate blogging is that we’re all making this up as we go along… What is the “right” way to blog? I really have no idea but I like to think that the contributors on Rain City Guide are on the right track…

Recognizing that we might be onto something, Russ Cofano approached me a few months ago with the idea of creating a “Bloginar” where we would travel the country teaching real estate professionals how to blog (This is before I accepted a position at Move). With his experience giving seminars to real estate professionals and our combined experience with blogging, the timing seemed right and we quickly put together an outline for our idea. Russ ran this outline past some of his contacts in the industry and the results is that we quickly signed up a few organizations to host our seminars. Our first similar was today in Portland, and for those interested, here is a high-level outline of our presentation:

Understanding Blogs

  • History
  • Anatomy
  • Motivations

Basics of Blogging

  • Creating a Blog
  • Posting Content
  • Creating Links
  • Writing Comments

Increasing Your Business With Blogging

  • Current Internet Real Estate Tools Suck
  • High Search Engine Ranking
  • High Conversion Rates
  • Long-Term Benefits
  • Low Monetary Costs

Effective Blogging Techniques

  • Linkation
  • Content
  • Complementary Tools

It is a full three-hour presentation so you can imagine that we go into a lot of detail on each of these topics!

There are a couple of things that I know are missing from our presentation… I’d really like to spent more time on how to host a blog as well as how to incorporate photos/podcasts/videos into blogs. With that said, we only had three hours so we tried to hit the “sweat-spot” of giving enough information to new bloggers without overloading them on some of the more advanced stuff. My hope is that each and every person that walks out of our seminars feels equipped (and excited!) enough to start an effective real estate blog that evening.

If you’re interested in scheduling this seminar for your organization, please contact Russ (His blog is Realty Objectives [link removed] and his site includes some more information on our seminars [link removed]). You’ll definitely want to sign up soon because with my full-time job at Move, I can only commit to a handful of presentations each month (and we’re already booked-up through July!).

Also, if you are one of the people who attended the seminar, please consider leaving a comment below with your take on our presentation (along with a link to your new blog! 😉 )