Social Media Overload = Un Social Skills.

No Social Media

Shorecrest High School is doing an experiment.   The staff and students are doing what they term a social media “blackout” for a week.

  • No Facebook.
  • No Twitter
  • No e-mail.

Conversing old school.  Homework is getting done.  Chores are being accomplished.  Mothers and sons are talking more in a few days over the phone than in the past six months.  Relationships are blossoming.   Others are finding it difficult to converse, almost like learning how to ride a bicycle all over again.

I wish people in business and, in particular, real estate would give this a try.   People sometimes  hide behind their e-mail and, in my opinion, much is lost when people don’t call and more is gained when you talk on the phone.   Do agents really need to know every single detail of a file in escrow?  Do you want an e-mail when a minor title issue has been resolved or title has been amended?  Do you need to know when a water bill has been received?  Do I need to know when the oil pan screw has been tightened from the serviceman working on my car?  Should they trigger an e-mail to me or text me?   What is a good balance?

Professionally,  I have found that the more I take the time to call and  talk personally to my clients whether they are in Brecksville, OH. , San Diego, CA., First American Title in Clearwater, Florida, or an Attorney in Washington DC,  I tend to build and foster longer term clients.

Talking things over on the phone is also one of the most effective ways in finding resolutions to transaction problems.  On the other hand, total transactional blackout is also a problem that still occurs: that’s code for agents that never respond or converse with escrow,  no matter what social media tool they have at their disposal.

Join us at the HomeQuest Social Media Summit Next Week

David speaking at Real Estate Connect NYC '10Hey real estate professionals! I’m super excited to be taking part in the HomeQuest Social Media Summit next week in Portland…

I’m going to be speaking about creating and promoting your content… but more interestingly, the HomeQuest team has also lined up:

I know all three of these guys well and can tell you without a doubt that these are three of the smartest guys in online real estate.

This is sure to be a great event with lots of great learning (did I mention it’s free???).  You can register here!

And if you’re planning to attend, let us know in the comments. Maybe some folks from the Seattle are would like to carpool down!

[photos courtesy of Dale Chumbley of the Clark County Real Estate Blog, who always brings #thefun and will almost definitely be joining us next week as well!]

Twitter on a Real Estate Blog?

Over the slow Christmas weekend, we added a new feature to RCG and it generated so many interesting conversations on Twitter, that I thought I’d bring the conversation to a blog post.

The new feature is the Twitter widget on the sidebar. Here’s a snapshot:

Picture 5

The current implementation shows all the tweets from this Twitter list: @tyr/rain-city-guide, which takes all “original” tweets from current contributors plus “replies” to others on the list.

The type of feedback I *though* I would get from the other contributors was: “awesome! More Seattle people reading my tweets!” but instead, the reactions were somewhat more tame… with initial reactions being along the lines of Ardell’s reaction: “I have lots of fun on twitter and say things inappropriate for RCG.”

However, the contributors were kind to me and seem more than willing to play this out a bit, but now it’s time for feedback from the rest of the community… Here are some of the options I see for including Twitter on RCG going forward:

1. “Do Nothing” option. i.e. keep “as is”

2. Show all replies from contributors. If I add each author individually to the backend of the plugin (instead of use a Twitter list), it should include all their replies so the feed would include more people and not look like “RCG contributors talking to each other.” (However, if you check out my twitter feed, you’ll see that I talk with people from all over the country, so it will add a lot more noise to the list. Ditto for Ardell)

3. Remove the Twitter feed from RCG. (Kevin Tomlinson voted for this option when he said: “@ARDELLd mixing mediums ain’t the way to go. imo

4. Include larger Seattle community. I could use a much more general list (i.e. more than just RCG contributors).  I’ve created a bunch of “Seattle” lists associated with the Rain City Guide Twitter account. We could modify one of these lists and include the updates from anyone on one of these lists, the benefit being the feed wouldn’t just show RCG contributors talking to each other, but the negative being there’s likely to be a lot more “noise” in the updates as more people are contributing to the feed.   As someone in the RCG community (yes, that’s you if you’re reading this!), would you be interested in being on the list???

Do you have a better option?

I’d love to hear your thoughts on the best way to bring Twitter into a real estate blog!