Is the housing market performing "as expected"?

To some people, that question will seem ludicrous.  If you are buying or selling a house every 7 years or so, you may not care about this somewhat complex answer to the question raised.  I am writing this post for real estate professionals, rather than the individual who may be buying or selling a home every 7 years or so.  My hope is that if more real estate professionals understood the housing market, more consumers would be better served by those professionals.

For those that want to hear that the market is doing much worse than expected, I give you Detroit.  I heard on the news yesterday that home prices in Detroit have rolled back 8.5 years.  That is much worse than “expected”.  For those that want to hear that the market is doing much better than expected, I have to say “jury’s still out” on that one, as the down market has not yet completed its “expected” cycle. 

Yes, real estate prices always go up.  But when did real estate professionals en masse start thinking that meant it looked like the chart below?  It DOES NOT!

Housing Prices do not go up in a straight line

 
Housing Prices do not go up in a straight line!.  I can honestly say that 20 years ago the only agents I met who thought this way were the salesmen vs. the professionals…and they were few. The first time I overheard an agent at an Open House talking to a first time home buyer explaining the real estate market in terms of “AWAYS GOING UP!” and drawing a chart like the one above for them, I thought “What an Idiot!” 

It is only in the last couple of years that I have seen MOST of the professionals, and consequently the general public, setting the unrealistic expectations noted in the chart above.  Many of those professionals have left the business, and more will follow.  For the benefit of those who will continue in the industry, and for the public at large, lets get back to basics and set our expectations properly. First you set realistic expectations based on an Annual Cycle of Real Estate markets.  The one below is primarily for single family residential housing.  Not condos, not multi-family, not commercial – Single Family Residential Housing Market.

Annual Cycle of Home Prices

Annual Cycle of Home Prices

When home prices increase from year to year, most of that appreciation happens from March through July.  Even when home prices decrease from year to year, prices are still expected to be up from March through July vs. January and November.  THAT is the expectation.
Think of it this way, retail sales are expected to be higher in November and December than in February.  They may not go up as much as expected, and that is not good.  But if sales in November are lower than in February, that’s really bad.  So up vs. down is NOT the barometer…it is up when expected to be up, down when expected to be down…and then it is all a matter of degree.

If you heard a store owner who only sells Christmas Ornaments complaining that his April sales were lower than his Nov/Dec sales, what would you think?  That’s how I scratch my head when I hear someone saying “I’m waiting for the lowest possible prices, so I’m going to buy a house in May or June.  Does not compute!  I’m not saying it could never happen, I’m just saying that is not an appropriate expectation.  As long as you are willing to wait until 4th Quarter of 2009 or even 2010…fine.  But if you are determined to buy within 12 months, wanting the lowest price and wanting to buy in June is not a match.  You will likely get a better house if you wait until May…but not a better price.  Again, not impossible…just not likely.  Go back and study the graph above before we move to broader market descriptions.

For this next part, different people will have different market theories.  Mine are primarily based on a “7 steps forward, 3-5 steps back” theory, that I attribute to having entered my head via Alan Greenspan many years ago.  Nationally the market started moving up past it’s previous peak in 1998.  Consequently the expectation would be for it to go down in 2005.  When it did, people freaked out while I said “DUH”. 

The market performed as expected.  But when professionals don’t know what to expect, they react inappropriately, which creates an unexpected market condition.  It’s like playing a sport where half of your team is not performing their role “as expected”…it throws the whole game off.  When your quarterback starts throwing to the guy in the wrong colored Jersey…all hell breaks loose.  As a real estate agent, you are the quarterback, time to learn the plays.  The people in the stands have a harder time betting on the game, when the quarterback is messing up the plays to the degree that we as professionals have been screwing up.  STOP sending GOOD NEWS! C-R-A-P.  This is NOT an industry based on consistent and continual “Good News”!  STOP wishing ONLY for Good News, and blaming market conditions on the purveyors of “bad news”.  Get Real – Real Fast…or suffer the consequence.

Another analogy.  The market went down when the Dow hit 14,000.  If most people said “DUH”, there wouldn’t have been panic selling.  Yes the market still would have gone down, but the market loses all semblance of sanity when expectations are set at unrealistic levels.  Momentum created by panic forces markets out of their natural cycle.  That is true both on the up side and on the down side.  The Dow was supposed to go down when it hit 14,000…in fact it should have gone down when it hit 12,000.

This is my expectation of the housing market.  Yours may differ.  Lacking an informed and valuable opinion from the professionals, the public will start imposing their own opinions like “markets should only increase at the same level as median income.”  That is not correct BUT professionals have no one to blame but themselves for all of the Bubble Blogs.  When professionals started lying both to themselves and to the public, the public had to move in a different direction.  You hate Bubble Blogs, you say?  Well then stop acting like you don’t have a freakin’ crystal ball!  If you don’t like the public not relying on your opinion…well then go get yourself an opinion!  OK, here’s mine.  Beyond the Annual Cycle above for single family homes, there is the YOY expectation in a long term cycle.

Home prices up for 7 years; down for 3-5

Home prices up for 7 years; down for 3-5

Now let’s define what a Housing BUBBLE is.  A housing bubble is when the market outperforms expectations…not when it goes UP.  A housing slump is when the market underperforms expectations…not when it goes DOWN.  Bubbles ALWAYS burst.  That is why you need to know the degree to which the market should go up (like Christmas Ornament sales in November and December) so that you know when you are entering a bubble zone.

I learned this many years ago…so long ago I don’t know where.  A market will ALWAYS reach and surpass a  level it has previously achieved.  It’s not a matter of IF…it’s a matter of WHEN.  If it happens too quickly, the downside of the cycle will hit harder.  If it happens as expected, the people betting on that expectation will do well.  We want to be a Country that always does WELL…not that always goes UP beyond normal market expectations and never, ever goes down.

Once you set a realistic expectation, you can predict markets.  When the market moves outside of predictable levels, you know you are in a bubble or a slump.  If you think every batter is supposed to hit a home run…you will spend your life in misery and disappointment.  If you expect the batter to always hit a home run…one day he will hit you instead of the ball.

Real Estate Prices are supposed to stop going down, nationally that is, somewhere between 2009 and 2011.  They were supposed to go up from 1998 to 2005 and down from 2006 through 2009 – 2011.  The degree they went up was “bubbled” by the loose lending practices in the latter part of the up cycle.  First that bubble must pop, as it did, and now we’re looking for the end of the down cycle.  If the government wants to make sure the down cycle is only 3 years and not five, then they have to do something to cause interest rates to stay at or below 5.75%, even if that is an artificial stimulus level.

No one can, nor should anyone try to, force the market to be always up.  That kind of talk is for salesmen, not professionals.  If you don’t want to hear ANY bad news, ever.  If you don’t understand that there should be at least 3 years of “bad news” following a consistent 7 year trend of “good news”, please go do something else for a living.  That’s like a lawyer who tells everyone they can win a case, cause they get paid whether the client wins or loses.  That’s like a doctor ordering MRI’s every week for a hypochondriac, because he makes money whether the patient is sick or not. 
Don’t want to be compared to a Used Car Salesman?  Then stop acting like one.

Greatest Real Estate Agent in the World

Well, Greatest Real Estate Agent in the World competition is about over, and this is the last post I will write about the contest. My original post has been running at #1 and #2 for most of the competition. At several points during the competition I have had two of the top 10 spots between the post noted and this post.

What we were supposed to learn was that some people are really good at getting attention by writing good content (not that I’m proud of either of my posts on this topic and all the screwing around I’ve done with them). And other people are really good at getting the attention of the Search Engines because they are good at getting the attention of the Search Engines.

In the true spirit of the contest, I’m going to name my chosen winner.

Greatest Real Estate Agent in the World I’m giving to Kevin Tomlinson and his blog efforts as to content, and Brad Caroll of Dakno Marketing who provides the technical support for Kevin’s site and his blog.

Why do I choose them as the winners of Greatest Real Estate Agent in the World? Because I can’t tell which is most responsible for the success of Kevin’s blog.

Is it Kevin’s writing style and good content? Is it Brad’s ability to gain the favor of the SEO God’s through other means? Is it Kevin’s great website that creates what it takes to pull the blog up with it?

Or maybe it’s just because Kevin IS a great agent and so everything he does, he does just as well as he does his real estate activities, including hiring the best people and directing them to their best efforts on his behalf and on behalf of his clients.

And that’s the real success story and the real lesson about SEO placement. It takes a great team. Simply being a great agent is often not enough. Simply being a great blogger is often not enough. Hiring someone to toy around with the Search Engines to bring a mediocre or bad site to the top of the heap, is not going to help you if what readers find at the top of the search is not worth reading, or the agent isn’t worth hiring.

Kevin is the winner because he has it all. No one should have to fight over whether it was Kevin’s talent or Brad’s talent that makes the package work.

It shouldn’t be EITHER content OR SEO knowledge. It should be the best marriage of both worlds.

Greatest Real Estate Agent in The WORLD

…is some kind of SEO contest.

The prize looks kind of bogus to me.

“First place winner receives ummmm lets see – Ok a free REW template website ($740 value) Free hosting for a year on the new V 2.0 REW platform ($480) and throw in our $2500 CORE IDX and the $360 yearly fee on top of it – that works out to ummmm – let’s see about $4080 for first place – how’s THAT for a prize :)”

How do you read that prize?

I’m seeing the winner gets to pay at least $480 to them for hosting the “prize” for every year after the “free” year. The winner also gets to pay them another $360 a year ad infinitum for Core IDX services.

Who exactly is the winner in the long run?

******UPDATE****

It is my understanding that as a result of this post, the prize has been changed to include free hosting indefinitely.

***UPDATE***

I have a special request to update this post. I generally don’t do that, but at someone’s urgence that I expand the initial topic, I will.

Search Engines are trying very hard to serve a purpose on the internet. That purpose is to seek out and display good and valuable content. That is good for everyone, if allowed to perform its function.

However, some will try to trick the Search Engines into thinking that they have good and valuable content. They think this is a smart thing to do. Some even think it is great to charge people money to help them trick the Search Engines. This is a sin against not the Search Engines, but the general public, who rely on the internet to perform well. When someone searches a topic they are happy to find good and valuable content as the Search Engines intended. They are not happy to find a trickster who fooled the Search Engine into thinking they had good and valuable content.

Gaming the system is not good.

A bit of staging magic goes a long way

This past weekend I attended a three hour class on staging. I was motivated to take the class because, as a real estate photographer, it helps to understand something about staging a property as agents frequently defer to me over last minute details of the home staging when I am on site doing the shoot. It’s not part of my job description but many agents have come to expect it and I do enjoy surveying a room and making simple, and quick, recommendations. I am fascinated by the psychology of staging and the dramatic changes staging can have on our perception and impression of a property.

Prospective buyers largely lack the imagination to see what one can do with a space so the seller, listing agent and/or stager need to provide it for them and hopefully do it well. In some cases it may be adding, subtracting or both. Immediately after my class I had a shoot that the listing agent had requested a few new photos as they had redone the staging since the original shoot. I think this is a great example of how a few changes really add considerably to the appeal of this condo. I especially appreciate the accent wall which was easy and inexpensive but really makes this condo, or at least the photo, look so much more inviting.

And to just pass along a tip to realtors from the class I took, get rid of dead vegetation in the landscaping. Especially in the front of the house. I walked by a home for sale in my neighborhood and I saw some dead plantings and I could see how detracting it was from the impression, or curb appeal, of the property.

I’d also recommend checking out Barb Schwarz’s existing book on staging and/or pre-ordering her new one that will be available in May.

Learn as much as you can about staging, regardless of who does it.

Your seller, (and photographer) will love you for it.

Before:
[photopress:after.jpg,full,centered]

After:
[photopress:before.jpg,full,centered]

7 Reasons for Real Estate Agents to Blog

A recent conversation on Tribe got me thinking about my experiences with being a real estate blogger. Here are my seven reasons real estate agents should consider blogging:

  1. Fun. I really enjoy the many conversations that I’ve had with real estate professionals from all over the world that would never had taken place had I not started this blog!
  2. Expertise. By simply writing about real estate and your local community in a public forum (like this!) you become an expert. Anna gets emails and calls from people on a regular basis asking for her opinion on real estate issues. I’m a transportation engineer, but even my opinion on real estate issues holds some weight! For example, someone from my wife’s corporate office recently called to get advice on how to better use technology in real estate.
  3. Trust. A client recently told my wife that he completely trusted her advice because of the honesty in her writing! That’s darn near impossible to get with a regular website.
  4. Knowledge. I follow local news, national news, local blogs, real estate blogs, tech blogs, etc, because I feel a responsibility to my readers. Maybe you won’t feel that internal pressure, but it definitely drives me to ensure that I’m up-to-date on real estate news.
  5. Ranking. Because of all the unique content, we get hits on all kinds of unusual real estate searches. In addition, because we’ve gotten some links from some high-ranked websites (mostly other blogs), her site ranks really well when compared to most real estate sites. Additionally, on typical real estate searches like “Seattle real estate”, we’re ranked very high (#7 on Google) for such a new site and I know that we’re beating out sites that are spending $1000s a year on marketing their site.
  6. Cost. Compared to most marketing techniques that agents are using, blogging might as well be free. I pay $100 a year to host this site. That’s it! The cost of blogging is measured in time, not money!
  7. [photopress:Sasha_Drawing_1.jpg,thumb,alignright]

  8. Potential. Rain City Guide is not even 10 months old yet. Give us two or three years of blogging, and we’ll easily be the most popular real estate site in Seattle. Ideally, the site will continue to grow as the web technologies evolve and more perspectives are added. I’d love to do more podcasting and videoblogging. I’d love to have someone document the building or remodeling of their home. I’d love to have some more real estate agents blogging about their local areas (Seattle, Bellevue, Redmond, etc. neighborhoods). I’d love to have someone take on some more analytical issues (Tom?). There are so many interesting ways that Rain City Guide can evolve that I feel like we’re only touching the surface of it’s potential.

When I look into my crystal ball to see the future of real estate blogging, I see one or two real estate blogs in each major city that have really captured the local market by having a group of prolific real estate professionals (agents, brokers, lawyers, etc) writing about local issues. I see people turning to these blogs to get unique and personal perspectives on issues like moving, building, buying and listing. I don’t think you’ll be surprised to hear that that is where I plan on taking Rain City Guide!