Forget tradition! The New World of Buying and Selling Real Estate

I’ve been going to the MIT Forum’s dinner topics for years as a technology geek. Now that I’m in real estate, I’m still finding applicable topics. Let me put my plug in for the MIT Forum first — The Northwest Chapter of the MIT Forum hosts monthly dinner meetings with topics relating to business and technology. The topics cover the spectrum from computer technology, biotech, nano technology and yes…now real estate technology trends. Always interesting!!

Topic:

Transformation is afoot. Remember how Expedia revolutionized the travel industry? Now companies in our own backyard, including Redfin, HouseValues and Zillow, are offering online technologies that are transforming the real estate industry. From online valuations and lead generation to completing the legal transaction, these companies aim to exploit opportunities in the business of residential real estate. Home buyers, sellers and real estate agents are changing the way that they do business.

Panelists:

  • David Eraker, Founder, Redfin
  • Spencer Rascoff, CFO, Zillow, Inc.
  • Nikesh Parekh, VP of Corporate Development, HouseValues, Inc.
  • Gordon Stephenson, Co-Owner and Managing Broker, Real Property Associates, Inc., Director, Zillow, Inc

March 15, 5:30PM – Tickets are $50 at the door (less if you buy ahead of time). Visit http://www.mitwa.org for further details.

The 5:30 time is no-host cocktail with doors for dinner opening later. Come on by and join us.

8 Common Mistakes Made By Real Estate Bloggers

In putting together Rain City Guide with Anna, I think we’ve made every blogging mistake that is possible… [photopress:lots_of_banners.jpg,full,alignright]In the spirit of learning from our mistakes, here are the top 8 mistakes that are made by real estate bloggers:

  • Mistake #1: Posting your listings. Treat your blog as a community resource and you will be rewarded. Treat it as an advertisement, and you will be unread.
  • Mistake #2: Too much stuff on the front page (See photo on the right!). In a previous iteration of Rain City Guide I noticed that the site was slow because I was asking users to load too much stuff when all they really wanted was the content! I’ve cleaned up the interface and I feel much better about the site.
  • Mistake #3: Create multiple blogs. Except for Jonathan Miller, I’ve never seen a good real estate blogger who could keep more than one blog interesting to read.
  • Mistake #4: Using a generic theme. Take the time to personalize the theme of your blog. Simple steps like adding your photo, editing the header graphic and changing around the colors can make a huge difference.
  • Mistake #5: Not reading other blogs. I built the original blog for Anna before I began reading other real estate blogs. No one ever linked to that site because I never linked to anyone else. Unless you were one of the originals, you won’t be able to get away with this and expect anyone to read your blog.
  • Mistake #6: Too much self-promotion. I stop reading blogs that include a paragraph about the author’s exceptional services at the bottom of every post (especially if this paragraph is filled with links!). Again, unless you were one of the originals, you can’t get away with this and expect anyone to read your blog.
  • Mistake #7: Expecting people to comment just because you asked a question. If you want a response out of your readers, you really have to make it interesting. Before asking a question, make sure you’re providing some content that is going to provoke them to respond!
  • Mistake #8: Writing a post inspired by another blogger without linking to them. The temptation to keep readers on your site is great, but the benefits of being a good linker are even greater!

As always, I’m interested in your feedback πŸ˜‰ , and would be interested to hear if people could add two more so that we could come with a even ten.

Futures and property values: you can bet on the bubble

Last November, Slate magazine posted a piece on the housing market futures. The gist: you can hedge a drop in your house’s property values by buying derivatives that pay if the region’s property values drop a specific amount over a specific time period or even if predicted growth doesn’t materialize:

Next spring, however, investors might finally have a better hedging product. Just in time for the apparent top of the housing market, the Chicago Mercantile Exchange is introducing futures and options on housing prices in 10 cities for the second quarter of 2006.

It’s pitched to big institutions, but it would probably benefit individual investors immensely. That is, if they used it. Unfortunately, the individual home owners it would benefit the most didn’t have enough cash on hand to put money down on their house and are currently just paying interest, so they probably don’t have extra money to invest in hedges.

Also, as Ardell eloquently pointed out a while back, different sectors of the market can “pop” at different times and at different rates. Unfortunately, this could only protect against region-wide shifts:

These options will cover large marketsβ€”it will be tough to hedge the value of your own house, which depends so much on your particular neighborhood.

I liken it to buying an index fund (or mutual fund) instead of a single stock, although maybe insurance against extreme price swings is a better analogy; the effect is to reduce the upside and the downside of your investment. It doesn’t seem very exciting in the least so I’m putting this one in the “popular after the crash” basket, as it’s hard to plan for hard times when the good times have lasted so long.

So who’s buying on opening day? And can the market correctly predict housing prices over the next few years, or are investors so oriented toward a bubble popping that they can’t see the inherent strength of the market (or vice versa)?
Galen
ShackPrices.com

Real estate blogs spark key industry debate

Inman is running an interesting article on how blogs are changing the real estate industry (goes behind a subscription wall after today!). Once you get through a bit about Jonathan Miller of Matrix and Adam Koval of SocketSite, you might notice that they interviewed me as well. πŸ˜‰

Probably the oddest part about a formal interview like that is that after 30 to 40 minutes of talking you know that they are only going to use a few quotes. Nonetheless, I was glad to see that Jessica picked up on the two most valuable aspects to Rain City Guide: (1) the great contributors and (2) the excellent home search tool developed by Robbie.

Coffee Shop
(photo credit: Mark Reibman)

UPDATE: Surprise, surprise…. The Property Grunt did a much better job summarizing the article: “Jessica Swesey does a kick ass job getting into the heart and soul of real estate blogging.

How cool is our home search? Ice Cold!

In case you haven’t dropped by our home search tool recently, we’ve made some improvementsicecube. Changes include…

Market Analysis Tool Improvements
We thought it would be helpful, if you could get a second opinion when you get an estimate. So, we’ve made arrangements with Zillow to use their Zestimate web services on our Market Analysis page. That way, when you type in a property address, we’ll give you our estimate, get your property’s Zestimate (and the link to it’s page on Zillow), and save you some typing.

Radius Search
Want to find the all houses, within 2 miles of your house or office? Now you can here! And yes, the search results pages are Bookmark-able, RSS-able, and Google Earth-able. (I wouldn’t have it any other way).

Improved Location Search
The list boxes on the location search page are multi-selectable. Big whoop, I hear you say? Well, ours doesn’t refresh the entire page when you change the city or download a big city / community list when you first navigate to the page. Yes, you are seeing AJAX in action. It’s not something most people are going notice, until they wonder “Gee how come your page is so much faster than all the other ones”?

As always, the results from the improved location search are Bookmark-able, RSS-able, and Google Earth-able.

What’s next
Well, it’s a given that at some point I’m going have to have Virtual Earth or Google Maps integration, instead of static Yahoo Maps. If I’m going to compete with the big boys of real estate search, I gotta do maps. I’m probably going to have to create profiles, so you can save your searches, favorite properties, favorite places and other stuff that requires server side persistence.

What features would consumers and realtors like to see next? I’m more interested in hearing what realtors would like to see next because they are the ones who’ll be writing the check, when I eventually decide to release this. I have a billion ideas for what I’m going to do, but I’d get to some more feedback to find out what features I should implement next. Otherwise, I’ll continue to make it up as I go along…

Robbie

Escalation Clauses – Downtown Kirkland Condo Market

I wrote an offer yesterday with an escalation clause on a Downtown Kirkland Condo that has been on market for 2-3 days. As I have said before, while there appear to be many things “on market”, most agents are waiting in the wings for something better than what is for sale at present. This is what causes properties to be on market, as opposed to being sold.

When that special property at the right price appears, it is likely to have multiple offers, as happened yesterday. Just before we write an offer, we call and speak with the listing agent to determine how best to write the offer. As soon as we hear there is another offer being presented in a few hours, we know we need to add an escalation clause. Problem is that everyone knows this, so you have multiple escalation clauses in play.

socAn escalation clause has an increment of increase and a cap. Example: Asking price $450,000. Offer might be $450,000 plus $1,000 more than any other offer in hand before this offer expires, up to a total price of $475,000. You need a cap value, as the reason everyone wants it is because of the location, condition and price. If the price bids up too high, you might as well have bought something else on market that was overpriced by offering a lower bid. So you have to be careful not to place your cap at a point where you wouldn’t have bought it in the first place.

It is amazing to me at times that no matter where I work in the Country, everyone seems to want the same thing. They all want the thing that is not for sale, especially this time of year. So as soon as something comes on market that fits the profile of what everyone REALLY wants…multiple offers. There can be 150 properties on market, but everyone is waiting for that one that is not for sale yet πŸ™‚

Earnest Money – Where does it go and when?

Some of the most Frequently Asked Questions in a Real Estate Transaction involve the Earnest Money Deposit. The Earnest Money usually follows with the transaction from day one all the way through to the last day, as in “follow the money”.

The buyer usually writes a check for the Earnest Money deposit at the same time that they sign the offer and they hand it to their Buyer Agent. The check can be made payable directly to the Escrow Company they chose in the contract, or to the Buyer Agent’s Company if they have an in house Trust/Escrow Account. More and more these checks are made payable to the closing agent.

When the seller accepts the buyer’s offer, the check gets deposited. Let’s assume the check was made payable to escrow and went directly to the escrow company for deposit.

At close of escrow this money comes back to the buyer as a credit against his costs or downpayment. If it is a zero down loan and the seller is paying the closing costs in full, this $1,000.00 can be returned to the buyer at close of escrow.

If you know you really want the house when you make the offer, and you have no problems at all throughout the transaction, the Earnest Money just slides like butter from your hand and back into your hand. Whether it actually goes into your hand at the end or is paid against your costs varies from transaction to transaction. But it still simply comes back to you like a boomarang.

The only time you should be worried about handing over an Earnest Money check, is if you are not sure you want the house at the time you make the offer πŸ™‚

A Closing Date without a closing

(This post is authored by Craig Blackmon, an attorney and real estate broker in Seattle whose practice focuses on residential real estate β€” see his web page or his blog for more information. Please note that this post is not legal advice. You should consult an attorney for specific legal counsel.)

Your purchase or sale is scheduled to close on the Closing Date. What happens if, for some reason (perhaps a delay with the lender), the transaction does not close on the Closing Date? What are the rights and obligations of the buyer and the seller?

time essenceA discussion of this scenario begins with the “time is of the essence” clause. Virtually all purchase and sale agreements (including the forms used by the MLS in Seattle), contain a clause indicating that time is of the essence. When a contract does not contain such a clause, the law affords the parties some flexibility in regards to performance of their contractual obligations. With such a clause, however, the law requires the parties to perform as indicated by the contract. Thus, assuming the contract indicates that time is of the essence, the transaction must close on the closing date or there will be problems.

If the transaction fails to close because a contingency was not satisfied, such as a financing contingency, then both parties are absolved of their contractual obligations. A contingency is a “condition precedent” — i.e. a condition that must be satisfied before the contract binds the parties. So, if the contract includes a financing contingency, and the transaction fails to close because the buyer did not get financing in time, then neither party is in breach of the contract. The contract simply expires. If the parties want to proceed with the transaction and close beyond the closing date, they need to so agree in writing by amending the contract prior to its expiration.

If the transaction fails to close because one of the parties did not live up to their obligations, however, then the other party may have an action for breach of contract. For example, suppose the seller fails to execute the documents necessary to convey good title to buyer. If, at the time of closing, buyer has performed its obligations, then buyer has a breach of contract claim against the seller. Note, however, that the buyer must have tendered performance — i.e. deposited the funds with escrow to purchase the property — in order to have a breach of contract claim (with two exceptions noted below). If neither party has performed its obligations by the closing date, the contract expires.

If buyer did not tender performance, buyer may still have a claim if seller either waived the “time is of the essence” clause, or otherwise acted in a manner inconsistent with an expectation of performance on the closing date and the seller relied on that action in not performing (the legal term is “collateral estoppel”). In either case, the law concludes that the buyer has a claim because the seller has acted in a manner inconsistent with enforcement of the closing date.

Finally, note that these are exactly the sort of questions that should only be answered by an attorney, not a real estate broker. And when an answer is needed, it’s needed now. If a buyer needs to scramble to get an attorney on board and up to speed, the buyer may not get answers soon enough. So a prudent buyer will have a team of two real estate professionals – a real estate broker and an attorney – in place at the start of the process so that the buyer is fully informed and protected, particularly when the deal gets off track.

"bottom feeder" sites and the mls

pac Let’s start with an analogy. I love analogies.

I come to your store and ask if I can take that really cool T-shirt out into the light to see it better. The shirt costs $8.00. You say sure. I go out and set up a little stand with your T shirt and get five people who want to buy the T-shirt. Now I come back in the store and say, I don’t want to buy anything in your store after all. But I have five guys over there who will buy your shirt if you give me $2.00 each. You scratch your head and reluctantly agree.

Now I ask to look at your T-shirt out in the light one more time please. I go out and tell everyone the shirt is only five bucks. I come in the store with 10 people this time and say OK. I still want $2.00 a shirt, but these guys will only pay $5.00. Hmmmm…

How many times do you give the guy the T-shirt to see in the light? Is the horse out of the barn, Robbie? LOL

A “bottom feeder” site does not sell real estate, never has. The original site said “put your listings here for free” so we can all look at them. It’s really cool! Look you can see it on the internet. Very Kewl! Then the site said, if you pay me $250 for each of your listings, I will put your name on it. Hmmmm…well why didn’t you put my name on it in the first place. Hmmmm…OK, I do want my name on it, so here’s $3,000 for all of my listings.

Now when you go look at your listing on the internet it has your name. But it also has a little flashing button that says click here for a school report. You click on the button for a school report and there’s some other agent’s name in there. Hey! What the heck is that all about? So you call the site and they say you can buy a flashing button that says school report and get double the exposure! Hmmmm, so you pay him another $3,000 to get school report flashing buttons on all of your listings that point to you again.

Then you go back to see your listing on the internet and at the top of the page there is another flashing button that says “find a Realtor”. Your name no longer shows on your listing unless they click for details. You say Hey! I’m paying to have my name on my listing. They say sure, and if someone clicks the detail button they do see your name. But if you want to have your name behind door number 3, the flashing button at the top of the page….another $3,000, later there’s a button in the side bar….

Bottom feeder sites and the people behind them don’t know anything about how to value homes or sell homes. Bottom feeder sites don’t ever go out and see a house, nor write up a real estate contract or accompany a buyer to a home inspection. But they do get paid when a house is sold. They post the mls on a website, just like the guy who takes the T-shirt out into the light. They then sell the consumers who want the houses back to the agents, just like the guy comes in the store with people who like the shirt. Then they tell the consumers “let’s get those guys!” Let’s tell them we only want to pay 1/3 of the old price! Then they still want to get paid their “finders” fee for finding buyers using the agent’s listings to do it.

The mls doesn’t want anyone taking the t-shirts out to the pavement anymore πŸ˜‰