Escrow agents and how they protect themselves

When you choose an escrow company (or “closing agent,” the person who does the work necessary to close the transaction), you look for several qualities: competence, service, location, etc. One factor you probably don’t consider is whether the escrow company is willing to be responsible for its own significant errors.

When escrow is opened, the closing agent sends both buyers and sellers a copy of its standard escrow instructions. These instructions supplement the purchase and sale agreement and instruct the agent as to how the transaction should be closed. There appear to be only a handful of templates used by the many different escrow companies, as it is very common to see the same set of instructions regardless of the escrow company. In the vast majority of those instructions (perhaps 85-90%), there is a little-noticed sentence, typically in the “Disputes” paragraph: “The parties jointly and severally agree to pay the closing agent’s costs, expenses and reasonable attorney’s fees incurred in any lawsuit arising out of or in connection with the transaction or these instructions, whether such lawsuit is instituted by the closing agent, the parties, or any other person.” The exact language of this sentence may vary somewhat, but the gist is the same: if anyone sues the closing agent for any reason, buyer and seller will be responsible for the closing agent’s attorney’s fees and costs.

The effect of this language is to insulate the escrow company from any liability that arises out of the closing agent’s negligence. Say, for example, the closing agent neglects to pay off an existing lien on the home. When buyer takes title, the buyer will now have to deal with this lien that was incurred by the seller. A reasonably prudent closing agent would have insured that all liens were satisfied at closing, and the agent’s failure to do so probably constitutes negligence. Under normal circumstances, the agent (and escrow company) would be liable to the buyer for the harm caused by this negligence. However, if the instructions contained the above language, the agent almost certainly will avoid liability. Why? Because if buyer were to file suit against escrow in this situation, buyer would be responsible for paying escrow’s attorney’s fees and costs in the lawsuit. As anyone who has used an attorney to defend them in litigation knows, attorney’s fees can be very, very expensive. Thus, the above language is an incredibly strong disincentive to seeking compensation from escrow, even in those instances where escrow’s negligence causes harm. I believe this is simply not fair to the buyer and seller.

In my experience, most (but not all) escrow companies are willing to modify the above language so that it does not effectively bar a suit against escrow based on escrow’s negligence. It’s certainly an issue you may want to address when deciding which escrow to use in your transaction. Needless to say, an attorney can quickly negotiate a change in these instructions on your behalf. [This post does not constitute legal advice. Consult a lawyer regarding your particular situation.]

Zillow's new way to spite your neighbor

Mix Zillow’s amazing capacity to quietly market itself and its new feature (list your home on Zillow, FSBO or FSBAgent) and you have a great new service for driving traffic… to your annoying neighbor’s house. List their house at 25% below Zillow’s estimated value and invite people to come by to see the place anytime after 8 on weekdays. You could alternately ‘claim’ their house and hold it until they decide to sell, at which point you get to choose the price, at least on Zillow. To be fair, listing someone’s house has always been possible on Craigslist, but you never had to send in proof of ownership to be able to reclaim your house from them.

More seriously, I’ve been expecting Zillow to launch a service like this for quite a while, but frankly I thought it would take them a little bit longer to get their act together and figure out exactly how it would work.

A few thoughts:

1. Zilllow is making it a pain to bulk upload listings, which gives FSBOs exactly the same capacity to list as the biggest companies. They’re doing this for two reasons: Individuals are more likely to list (and look at ads and puruse the site) if their agent doesn’t say “we automatically list so you don’t have to worry” AND because it makes it harder for competitors to get the same information. If they allowed bulk submit, third party websites would do most of the work posting listings to all the free listings sites on the web. (So Greg, I disagree with you here) Expect an API for listing if people aren’t listing in high numbers (see number 3).

2. Many consumers already believed that Zillow had houses for sale, so this revelation won’t surprise the real estate-casual public.

3. Zillow has the best shot at getting the chicken or the egg (you need one to get the other). Most non-MLS sites (Trulia, Propsmart, ForSaleByOwner, etc.) have had the nasty problem of beginning with no listings and no searchers (no chickens or eggs). Each has tried a novel and somewhat successful way of getting searchers or listings – crawling sites for listings, offering free listings, pay-per click ads to lure searchers, etc. None of them seem to have hit the point of no return: the point at which searchers start using the site exclusively, causing any remaining listers to clamor for inclusion. Based on the marketing buzz alone, Zillow may be the first to hit this point. Once (if?) they hit some critical number (70%? 80%? 90% of listings?), the tide will turn and nearly all holdouts will list themselves. They can always include an API to increase inclusion, but I think they’d rather have agents and consumers list manually and add more information to their Zillow listings.

4. Zillow almost has enough buzz to get the holy grail of online real estate listings – actual people listing their own homes en masse and actual searchers using a non-MLS based site. Uninformed home buyers will probably use it to search for homes until they realize that, at least in the short run, Zillow doesn’t have a bunch of the houses that are for sale.

5. Many local MLS systems will probably fall by the wayside as the primary places that agents and consumers go to search for houses. This is because most of them have too many rules and regulations for using their data, which binds the hands of innovators.

6. Is ‘Make Me Move’ basically a slow motion auction with no end date? You state a “buy it now” price and wait for bidders to inch up to that price? It seems like a surefire way to see get a bunch of homes, but you never know if you’ll find that gem in the rough. It certainly won’t work for commodity-like homes in suburban developments or condos unless the “buy it now” price is really close to the market price.

7. Agents, you’re kidding yourself if you believe that Zillow isn’t going to make your life harder. When anyone can list their home on the web without paying $500 to some brokerage, it’s time to offer real services or get out of the game. Also, if people know someone who has successfully done a FSBO, it’ll seem a lot easier for them to do the same.

Agents and brokers of the future, you’re also kidding yourself if you believe that Zillow is responsible for shrinking commissions (they’re coming) and a changing industry because it’s not: Zillow is just the product of the web’s relentless market and information opening power. We are leaving the time of the agent-leads-consumer model in the real estate industry and we are entering the time of the agent-coaches-consumer model. More on how I hope to participate in this change in the coming weeks and months.

Update: I suspect Zillow will allow for bulk uploads in the future no matter what, but it makes sense to take things like this slowly. They will need to be especially vigilant to keep out listing spammers who could use an API to upload dozens of false homes.

Zillow.com says "MAKE ME Move"

[photopress:logo.gif,thumb,alignright]LOL, it’s going to be one of those fun days on the Internet. It really has been way too quiet, except for Greg’s Bubble War, so I’m glad for a little excitement.

At 9 p.m. PST, Zillow is unveiling their newest major upgrade which allows both consumers and agents to upload their homes and listings…apparently, whether they are for sale…or not! This is going to be fun.

I’m planning to be one of the first to get a house in there before the East Coast wakes up. Let’s see how easy it is and whether or not it works yet.

There will be For Sale by Owners side by side with Agent Listings and a place for what we in the industry generally call “Pocket Listings”. People who might move, if you offered them a price that would make it worth their while to get out. That’s the fun part. Not that Zillow.com hasn’t already been a lot of fun as it is.

One interviewer today from L.A. asked me if the “Make Me move” category would really be of value to anyone who didn’t have a very expensive and unique property. I think it will be a great opportunity for people who cannot list their home for sale right now, but are planning to move sometime in the near future. People who are going to list their home in the Spring. People who are going to move when their child graduates from high school in June. People who will be listing their home when they reach their two year ownership requirement to avoid capital gains taxes. Pretty much anyone who is not quite ready to move right now, but would like to say to the public at large “Make Me move!” at x price, and then we’ll talk about when I’m willing to actually get out 🙂

So it should be a very exciting day. I’m off to see if I can upload a listing.

Real Estate and Ethics: Collision or Harmony?

The “Party is over” for local company
Elizabeth Rhodes of The Seattle Times reports on the rise and fall of Merit Financial in today’s Sunday paper. Ironically, it is not in the real estate section (it should be) but the business section— a full page article, above the fold.

I encourage everyone who is in business and those not already aware of the demise of Merit Financial to read the article in Sunday’s paper. I grabbed the bulldog edition and read through it taking away several points and add a couple personal suggestions:

  • It is critically important to know who you do business with.
  • It is of equal importance to understand (as much as possible) the financial foundation with those whom you entrust your clients. Will they be here today and gone tomorrow? There are several ways to get a general snapshot of this legally and unobtrusively. It has saved me more than once of going into business with others who have a poor track record or are saddled with debt. Debt and escrow trust accounts are a disaster waiting to happen.
  • Success is not necessarily defined by owning designer shoes, clothes or driving Hummers, Porches, Mercedes, BMW’s or living in a McMansion. I think we all have our experiences of knowing a multi-millionaire or two who drives a modest car, shops at Goodwill or is found handing out $100 Bills to surprised people in Chicago, as was the case last week.
  • Worry about your very last customer’s experience and service satisfaction, not the trappings of the paycheck. Income will only follow if you are passionate about providing great service at a great price, in that order.
  • If the focus is only on the paycheck, increasing that yield spread premium, or making a “deal,” your customers will see right through you, sooner or later. It shows.
  • Fundamental real estate knowledge coupled with the experience of having a great support structure around you will lead to satisfied customers and foster long-term business relationships.
  • Make it a point in 2007 to surround yourself with real estate professionals in your support structure that may know more about their expertise than yourself. It is not necessary to be an expert in every arm of real estate. There are great loan officers, excellent escrow and title staff that are eager to assist you with your questions. The more I hear “I’ve been in this business x amount of years and I’ve never heard of escrow doing such a thing or…..(insert your own verbage)…. the more we know it is a dead giveaway that posturing is taking place and what is meant is “I don’t know.” There is much to gain and everyone learns more collectively if there are less “I know it all” personalities. What is sorely needed and refreshing to hear is, “I have never run into this scenario, please help.”

Escrow closes the door on a closing

Every real estate practitioner has had the opportunity to work through an ethical dilemma in real estate. Recently, our escrow office experienced probably one of the more difficult ethical issues: coming across highly probable transaction fraud a business day prior to closing. We wrestled with the issue all weekend a short while ago. Any way you sliced it, the ramifications were not good. In our minds, the “what-if scenario flow charts” were in full swing. For example:

  • Don’t close the transaction and lives will be turned upside down, not to mention thousands of dollars of commissions lost, including our own earned income. Side note: escrow (the “presumably” neutral party) only gets paid if the deal closes, an issue that I personally would like to see changed and take up with Dept. of Financial Institutions or others in Olympia.
  • Obviously, another downside is that we will probably lose the business relationship forever, regardless of whether we are correct or not. Certainly, how this plays out will clearly show the true colors of the agents involved.
  • Close the transaction and the risk grows exponentially as time goes on. Escrow will be named in a claim regardless of all the disclosures and tight legal language escrow has.

Interestingly, with the broker and sales agents fully aware of why we elected to not close, they have elected to try another company to close the transaction. Hopefully, they can work through the problem and get it done in a legal and ethical manner. We wish them the best.

In the end, pushing the ethical limit or being a party to fraud is just not worth the risk, short-term and long-term.

No Public MLS Site?

I just received an email that says, “San Francisco, CA – December 1, 2006 – The San Francisco Association of Realtors will remove public access to its MLS site as of January 1, 2007.”

It’s actually an advertisement of some kind suggesting that without the Public Access Site provided by the MLS, every broker will need their own, now more than ever. Robbie…Galen…there’s a heads up for you.

I thought NAR required that every MLS have a “Public Site”, albeit a crappy one. Anyone know if that rule changed?

Photos that tell you something

Further to Galen’s post on photos, I like shots that tell you something. We have a 15 photo max, so that usually leaves room for more than just the obvious. Photo number one MUST be an EXTERIOR shot, per mls rules. And NO PEOPLE allowed. They seem to be Ok with pets…until they get one of those Boing-Boing shots. That will make for a “New Rule”.

This one of Soze (So-zay) saved me from the many calls I usually get, asking if the condo association permitted dogs :-)[photopress:tr.jpg,full,alignleft]

[photopress:ar.jpg,full,alignleft]

This photo brought 20 people the first day, and two offers. At least half of the people who came to the first Open House said the free standing archway photo grabbed their attention and prompted them to come.

Your photos are staid because you do not obey the peekaboo law

By and large, real estate photos are staid and boring. They don’t solve a problem and they don’t follow the “peekaboo law,” which states:

Evolution has seen to it that the very act of searching for the hidden object is enjoyable

i.e. they try to put it all out there. The first photo is usually the front of the house (that’s probably fine) and then we proceed to get a full view shot of each room. That’s not seductive! Usually the photographer (agent?) uses the same lens in each room and does nothing to focus the eye or the mind on what makes the property attractive or problem solving. Specifically: why show the kitchen, including the 6 burner stove from a distance? Why not take a very wide angle lens and show the rest of the kitchen from the perspective of the stove? Or show the view from from sitting at the counter?

One of my favorite real estate photos, which does none of the above, was found by BoingBoing a couple of years ago:accidental real estate pornography (safe for work).

(I’ve looked at a lot of real estate photos over the past couple of months preparing for the launch of ShackPrices.com. We’re coming down the final stretch – get your name on the list now if you want to hear about it when we launch!)

Bloginar in Vancouver

Russ and I finished up another enjoyable Bloginar in Vancouver, WA today! I know that both Russ and I enjoy the opportunities to share our blogging passion with a larger audience!

If you attended, please feel free to use this post to give us some feedback.

BTW, I have an idea for a new set of seminars that has less to do with the practicalities of blogging and more to do with giving agents advice for remaining relevant on the internet (blogging being on of the many tools in the toolbox). I find that the most interesting questions at these blogging seminars have to do with understanding “how” the web works, and I think I could create an interesting presentation with this slant.

Would you attend a 2-hour seminar that dealt with the intersection of web2.0 and real estate?

NARdi Gras Blogging

[photopress:nardi_gras_eventlogo.gif,full,alignright]The folks over at the Center for REALTOR Technology have made it a bit too tempting, so I’ve decided I’m going to blog the NARdi Gras!

Please join me over on the new blog platform on Move.com as I take over the site with a Mardi Gras theme for the next week. 🙂

By the way, if you are attending the convention and plan to blog, let me know! I plan to keep an extensive list of bloggers covering the event!

Also, I’d love to keep track of all the real estate technology products that are going to be announced at the event, so if you’re releasing something, let me know. I already mentioned my first product announcement yesterday (when I said that Top Producer recently unleashed a blogging tool available to any of their clients for FREE!!!), and I’m sure there will be many more to come over the next few days!