In Search of a Secret Weapon

You: An articulate, interesting and dynamic real estate agent/broker with a desire and determination to turbo-charge your online marketing activities. You have a wild streak and are willing to consider the day (potentially sooner than later) when nearly all of your business is generated online (a la Ardell)

Me: A ruthless online real estate marketing machine looking for a short-term commitment so that we can walk on stage in San Francisco at Inman’s Bloggers Connect conference as the winners of Project Blogger. 🙂

I happen to know that Ardell already has already chosen her secret weapon… so has Jim. While I have a few people in mind, I figured I’d open it up to the RCG community before I commit to anyone. (While not required, it would be helpful if you’ve either already attended one of my seminars or would be willing to attend the March 30 seminar in Pasadena…)

Note that there are a bunch of rules and guidelines, but we’ll do our best to differentiate ourselves by not following too many! I’m of the opinion that no one wins in marketing (personal, professional or corporate) by following the rules. 😉

Also, there was discussion while developing “the rules” on the appropriate amount of money that a participant could spend promoting themselves. If you team with me, this will be a very cheap endeavor. I need someone willing to commit time not money…

You can apply to take part by leaving a comment below. My recommendation is to read up on the event and then convince me that you are hungry and can commit to focusing your marketing activities to the online environment over the next few months. There WILL be a lot of publicity around this event, so this is not for the timid.

And in all seriousness, expect to have a lot of fun!

Use Your Sent-Items Folder as Inspiration

It was so much fun to stop off in Seattle last week to give the seminar in downtown. Meeting up with Rhonda and Jillyane (and potentially a new contributor I’ll introduce soon!) was awesome!

One of the tidbits I share with the real estate professionals in the audience that seems to resonate well (at least based on the feedback I’m getting) is when I explain to them that even the non-bloggers in the audience are already writing blog posts, but they are not getting credit for it. Here’s my logic in a nutshell…

Assumption #1: Writing a blog post is just like sending a webmail (via Hotmail, Yahoo Mail, Gmail, etc), except that it is one step easier. With a webmail you need to (1) click on “write” or “compose” message, (2) fill in the email address of recipient, (3) fill in the title of email, (4) write your message, and (5) click “send”. Blogging is one step simpler because you do not need for step 2, i.e. fill in the email address of the recipient since a blog post is essentially an “email to the world.” Otherwise, all the steps are essentially the same with the final step being “publish” instead of “send”.

Assumption #2: The sent-items folder for most real estate professionals is already filled with good stuff that they are already experts on… For most real estate agents, the sent-items folder of their email program is likely to find information on neighborhoods, mortgage and closing process, local events, etc..

Because most agents are already sharing lots of their knowledge via email and because a blog post is nothing more than an email to the world, hopefully, you’ll start to see how I can say that most agents are already blogging… The idea that they are not getting credit for their knowledge stems from the fact that if a professional has a lot of stored up information in their “sent items” folder, then the search engines and other bloggers can’t give them credit for this knowledge. The last bit is critical to the seminar, but not necessarily to this blog post… 😉

Interestingly, both Steve Rubel (Turn Gmail Into Your Personal Nerve Center) and Greg Swann (Feed guarding: Protecting your weblog content from theft — or worse fates . . .) wrote articles today that either demonstrate the blurring of email and blogging (i.e. blogging via email) or take it for granted (i.e. RSS syndication).

By the way, I’ve been taking my own advice about unleashing the “knowledge” from my sent-items folder over on the seminar blog by publishing answers to many of the questions that I’ve been getting from seminar participants. I’ve been inundated with email questions lately which is great for providing me blog content, but not so good in terms of providing me time to answer everyone quickly! 🙂

Web2.0 is About You

Wonderful video from a Kansas professor…

(via ProBlogger)

I’ve been told I move a bit fast in my seminars (more than once!), but I found this guy to move at light-speed! Interestingly, if the video makes complete sense to you, then you will have no need for my presentation. However, if you’d be interested in learning a bit more about how consumers matter in this web2.0 world (i.e. “you matter”), and how you, as an agent, can flip this logic to use these web2.0 tools so that you matter (i.e. “brand you”), then I’d love to see you at my Seattle seminar on February 20th! (Or in Oakland, CA the next day!)

So far, the feedback from the seminars has been overwhelmingly positive. I was a little hesitant to make a big deal out of the seminar before I ran a few trials because my presentation is more-than-slightly unconventional and I started to doubt myself. It wasn’t until I heard from some of the attendees that it was one of the best real estate presentation they had ever been to that I started to feel more comfortable that I might be on to something big. 🙂 Also, both Jeff, Rudy and Brian give some encouraging feedback that will definitely keep me presenting at a few more seminars!

By the way, my presentation style was highly influenced by a short presentation given by Chris Smoak where he was able to move at the speed of light because the presentation moved with him. (Chris is the guy behind one of my favorite mash-ups ever, Bus Monster.) After witnessing Chris in action, I just knew I’d have to create a similar presentation some day.

Finally, Greg has been posting the audio from my presentation over on the Bloodhound blog (Part 1, Part 2). Personally, I think the seminar is simply too long for an audio presentation (it NEEDS the visuals!), but some may find it interesting, nonetheless.

Get out your boxing gloves! Attorneys vs. Agents

Hi Russ, thanks for taking me up on the request to put a blog together on this subject. Sorry I’ve been slammed with work to read it till now, but, I guess that’s a good thing. I’ll try to stick to the nature of what you started with in your original post as I see several folks have tried veering away from your target discussion. To your remark “Where I have to scratch my head is with the deals that are a bit out of the ordinary. Where the blank addendum becomes a significant part of the deal. My guess is that most of these deals also don’t get to the attorney. And yet I have seen many of these deals when the transaction blows up or after closing and everyone (many times including the agent) are in wonder why they tried to go it alone.” I’d have to say that you are likely right that the majority of these don’t see the light of an attorney’s office. My personal guess is that many people wrongly believe that the cost will be exorbinant. Others are afraid of becoming embroiled in a long and tedious lawsuit that will consume their lives and financial resources. Personal experience so far with numerous residential and commercial clients is that this isn’t the case typically. I truly believe that fear of the unknown is what kills off a lot of people from getting representation from an attorney.

So, that leaves a lot of people relying on their agent to put together these addendums that cover the items that aren’t covered in boilerplate NWMLS contract language. Most agents don’t get much training in how to write these types of addendums although there is a good class that is taught through SKCAR (or at least there was) by Larry Christensen. In it he covered the topic of what elements should be considered when writing on Form 34 or the blank section of Form 22D (section 10). How he put the material to the class was great because he got people thinking critically about what should be used in these situations if there was no way to get an attorney involved – that was the “if, then” concept and the reminder that any monies associated with the transaction must be address (ie. earnest money). Example: If Seller does not perform (x) by (insert date), then Buyer may cancel the Agreement and Earnest Money is returned to the Buyer. Because of some the initial questions Larry asked in the session you could tell many agents in the room had been writing some pretty poor addendums in the past and I truly hope that they all walked away with some new knowledge and that they listened to his advice of building a relationship with an attorney.

This class got me to modify a little bit how I draft addendum language although the majority of the difficult cases go to our real estate and business attorney, Berrie Martinis of Garvey Schubert Barer http://www.gsblaw.com for drafting. I frequently pay for this service for my clients as an added value to them but if it’s going to get sticky in a particular transaction I do refer them directly. I’ve done this as well with an estate planning attorney at the same firm, Tim Burkart, when the right situations call for it (such as dealing with an estate). We usually discuss it in advance and determine what will work – often with discussion including Berrie or Tim on this decision. To go back to another posting on this subject someone said they frequently write addendums that state a seller may be taking an object with them upon closing. Well, my first thought was are you only writing “Dining room chandelier to go with Seller”? If you’re writing only these words a lot of unstated concerns come up – such as: 1) is the seller responsible for replacing the chandelier with another light fixture?, 2) is that fixture to be of the same quality and price point as the current chandelier?, 3) If seller is replacing the fixture, does Buyer, who will take possession, get to determine the style of the new light fixture? and so on… I think you get my drift.  If I were the seller’s agent in this situation and the seller had said that they would be taking the chandelier but they’d compensate for it, I would draft something more along the lines of “Dining room light fixture to remain as personal property of the Seller after Closing, allowing through to Possession for removal of the item. Costs to remove the light fixture will be borne by Seller. Additionally, Seller to credit Buyer ($ sum) for the cost of a like-kind replacement light fixture. Any costs for labor or other associated installment costs for replacing light fixture to be borne by the Buyer. If Seller fails to remove light fixture by the Possession date, then this addendum will automatically default and the light fixture will become the property of the Buyer. No compensation will be due from the Buyer to the Seller if the Seller does not meet the terms and timelines of this addendum for removal of the light fixture.”

[photopress:la_murrina_veneziano_murano_glass_chandelier_thumb.jpg,thumb,alignright]

Does this look like too much to cover the issue?  Some people would say “yes” but I personally like the comprehensiveness of the language because it covers a lot of the possible questions and problems that could arise if these steps aren’t taken up front. It would be interesting to get your opinion on my example here, Russ. I’ve seen enough situations where a seller has taken something as simple as a light fixture and the buyer assumed a replacement would be put in and then they were surprised when one wasn’t there and a fight ensues leaving both parties with a “bad taste” at the end. On top of all the costs of purchasing a place, to find out you need to pay another $300-2000 for a new light fixture (chandeliers can be pricey) can be frustrating for a buyer and it makes the agents look bad because they should have considered these questions. It’s this kind of thing that helps bring value to the transaction and the clients. I’ve often called myself “an optimistic pessimist” because I always hope for the best, but I plan for the worst. That kind of thinking gets me asking questions that wouldn’t even come to mind for a lot of people when they’re buying a property. And, when I bring up questions that helps my clients to think critically about what they’re doing in a transaction and they feel more involved in their contract rather than feeling like they’re just being shoved through and they don’t really know what happened when it’s all done. This helps in making sure that when we have to go off the standard forms that we’re all focused on a good outcome and for our client’s interests to be protected.

I’ve had a few agents ask me if the simple addendums I write have been completed by an attorney because of their comprehensiveness. However, I would never hold myself out as an attorney or being as educated in case law. I just got done telling a client today that I have to be very careful in even discussing the meaning and interpretation of contract language and that I suggest he use his attorney to review some upcoming language in a Public Offering Statement that we’ll be reviewing. When it comes to being considered a “peer” with attorneys or any of the other professionals we engage with on a daily basis, I consider that to be in the sense that I should be able to engage in an educated, experience based and professional discussion of terms, consequences, and concern for the best interests of the mutual client. Each professional brings something useful to the table and it’s being able to merge all of these skillsets into a successful situation for the client that should be the goal.  And sometimes that situation may mean killing a deal to save a client from a precarious purchase – not all deals should go through – but that doesn’t mean another property won’t come up that will result in a successful purchase.

This brings me to a subject I want to blog about in the near future – raising the level of professionalism of the real estate industry in general. That, and getting agents to stop those old sayings of things like “buyers are liars and sellers are worse.”  When I got in the industry 4 years ago I couldn’t believe people in the industry said stuff like this around me all the time. It seems like an “us vs. them” mentality. How messed up is that!?!? If you’re a professional you don’t walk into a meeting with a prospective client with this kind of mindset and I’m glad that I don’t.

New seminar in Los Angeles this week…

Last time I ran a seminar with Russ Cofano, I mentioned that I was considering creating a new seminar by slightly adjusting the topic… Instead of the seminar being “all about blogging”, or a “bloginar”, I really wanted to focus on the bringing an understanding to how online technologies are radically changing the industry and how agents can not only adapt, but thrive in this new environment.

After a few conversations about this idea with Errol Samuelson of Top Producer, he also showed a huge amount of excitement in the idea and offered to organize, promote and sponsor the entire thing. The result is that this next Tuesday and Wednesday I’ll be giving the new presentation (50% how the competition is changing the industry, 50% how agents can use online technologies to build up their online brand) in Los Angeles. We have tentative dates set for the end of the month in both Oakland and Seattle (to be announced soon) and assuming the seminars are well received, there’s no reason I couldn’t travel around the entire country giving advice to agents on how to enhance their existing business with social networking technologies.

If you are in the LA area, then consider visiting the seminar website to sign up (or the blog I created for the seminar). The event has already been picked up by both Greg and Brian, and from the comments on both sites, it looks like there should be more than a few people from ActiveRain and the RE.net in attendance! 🙂

Hope to see you there!

Interview with Mary McKnight of RSS Pieces

[photopress:mary_mcknight.jpg,full,alignright]As the online face of RSS Pieces, Mary has quickly become an influential member of the real estate blogging community by freely giving her expertise on many technical areas of real estate blogging. She’s fun, interesting, opinionated and intelligent… What more could we ask for?

What inspired you to start blogging?

I actually started blogging years ago on a number of fitness sites because it was a passion of mine and blogging was a way of connecting with other aficionados and sharing my experience and knowledge. That’s where I developed my unique voice and my strategy for driving traffic and penning posts that keep readers coming back. believe me, I crashed and burned many times when I first started blogging. Back then, there wasn’t a manual for how to do it- it was all trial and error. But over time, I came up with a formula that worked. So, when we entered the real estate market with a blogging product, I applied the same successful
formula I used for my fitness articles.

Are there any special topics or issues that you enjoy covering?

I love anything about emerging technologies so topics covering web 3.0, the semantic web, FAOF and SIOC are what I’m interested in covering now. But my roots are definitely tutorial posts. I like writing them and I love knowing that in some way I have helped Realtors to build their knowledge base so they have the tools to grow their business. I’m a big believer in giving people the tools to build their business regardless of which blogging product they use.

[photopress:rss_pieces.jpg,full,alignright]What have you done to personalize your blog?

I always try to use a conversational tone and talk to my readers rather than type at them. I hate to be lectured or read dry technical manuals (which I read a lot of), so I like to keep my posts fun and often campy. I also like to share little bits of my life in posts so readers can connect with me directly. I find that when people feel that they know you and can connect with you they are more likely to contact you or share themselves with you. I receive the most comments and emails from posts where I share bits of my life. Here is an article I wrote about humanizing your blog for intimacy.

Do you have any favorite posts?

By far my favorite post was the meme- I loved watching that virus spread throughout the industry and beyond.

I also have a special place for each post that I penned as a guest host on other blogs because I can’t believe anyone would trust me with their blog!

My favorite tutorial posts are:

What are some of your favorite blogs (real estate or otherwise)?

Good question. A blog has to be stellar to make my feed reader and here
are the top 5 feeds in my reader from Real Estate and Other.

Real Estate:

Other:

What tools/websites do you find most helpful in putting together your blog?

The RSS Pieces system was built by the ground up by our own staff so all the tools we need for SEO and add-on functionality are already inside the system but here are some of my favorite development and free SEO tools:

Macromedia Homesite, Widexl, NUAH, iWebTool, Zen Studio, W3C, RSS Pieces SEO tools. We also are always looking at what the power bloggers are doing and what the industry thinks is on the horizon.

How does blogging fit into the overall marketing of your business?

Blogging is an essential component of our marketing strategy since we are a blogging company. I think as a blogging company you have to prove that your system works by making it work for your own company. I hope that our little blog does show clients and prospective bloggers that you can build success with blogging in a fairly short period of time through strategic content, a little bit of home grown marketing, quality SEO and a lot of attitude.

What plans do you have to improve your blog over this next year?

  • Implementation of the semantic web in our blogging platform so each of our blogs will web 3.0 enabled
  • Drag and drop template configuration so users can rearrange the way their sites look without having to call the developers to recode them.
  • Better online image editing and gallery management in our editor
  • Better support for people using cell pones and PDAs

What is the one tool or feature that you wish your site had?

Better support for people using cell pones and PDAs.

What do you think real estate blogging will look like 3 years from now?

I think the line between blogs and websites will be blurred so much that people won’t be able to tell the difference. Blogs will take on more traditional website features like listing searches and mortgage calculators. They will begin to replace their website counterparts. This is the direction in which RSS Pieces has been moving. Traditional blogs are pretty featureless by nature, more and more companies will begin to add features to their blogs so they can become their central on-line presence. Also, once FAOF and SIOC are in place, blogs, forums, aggregators and other social media sites will become more interconnected giving blogs a firmer foothold on the Internet as information resources.

I also think that natural selection will occur and as the blog population grows, weaker blogs will die off and the overall quality of the remaining blogs will increase.

Thanks, Mary, for taking the time to answer these questions!

Everyone else, feel free to leave a comment or peruse these other interviews with other influential real estate bloggers…

Interview with Kristal Kraft of the Denver Real Estate Blog

As some of you may already know Ardell and I have been playing on ActiveRain lately. My personal goal in taking part was to learn about the group dynamics and see how and why people are active on the site. [photopress:kristal_kraft.jpg,full,alignright]Interestingly, one of the things I decided to do was ask the group who was the most influential person on ActiveRain so that I could interview them on RCG.

The results were loud and clear in that Kristal Kraft is not only the point leader on ActiveRain, but the most influential person for many members of the site. I spent some time following Kristal’s posts and I found her to be consistently informative and interesting. Armed with that knowledge, I decided to ask Kristal a little bit about her blogging influences and experiences.

What inspired you to start blogging?

Blogging has been a natural progression for me; ten years ago I published my first real estate website. Then in the year 2000 I took a year off from work to travel around the world on a bike. That year I was biking and blogging (without a blog platform). At the time I thought of if as a travel/photo journal of my experience, the site Bike Tracks was written often times in a tent with a flashlight attached to my head. I would publish as soon as I could find a land line. OK, so it wasn’t really a blog, but I had a huge audience. In fact at one point in Africa I didn’t publish for a couple weeks. Everyone was in a panic worried I had been eaten by a lion or something awful! After that, they got used to my irregular postings. Funny how things work, I took my position seriously when I found out people were reading my site. Riding a bike 80 to 105 miles a day can get boring! There were times when the journey got very difficult, but my “responsibility to my audience

Agent FIRED! – Lender Fraud

[photopress:fired.jpg,full,alignright]Has Lender Fraud become the standard?

Very sad, but very true story. I received an email from a Rain City Guide reader yesterday. The reader happens to be a local agent who was fired, because of her efforts to both accommodate her Buyer Client, without committing Lender Fraud.

The buyer fired her for not wholeheartedly complying with their WANTS, and for even considering for a moment, the Lender fraud implications of their WANTS.

Reason given..ALL OF OUR FRIENDS HAVE AGENTS AND LENDERS DOING THIS, AND WE FEEL YOUR SERVICES ARE THEREFORE COMPARATIVELY INADEQUATE. YOU DIDN’T FIGHT HARD TO GET US WHAT WE WANTED…

Suffice it to say, what they WANTED was cash back at closing under the table.

Apparently this has become so commonplace, that it is now the standard to which she was held. Money “off the sheet”. I can name more examples of commonplace Lender Fraud…but that is not the question here.

Sadly many told her she was being “a goody two shoes” about it. Very sad indeed.

Interview with Ardell DellaLoggia of the Searching Seattle Blog

[photopress:ardell_mlsphoto.jpg,full,alignright]There is only one Ardell. She’s a top-notch blogger that shows up all over the place in the blogging world. In addition to RCG, she keeps up an ActiveRain blog and her solo blog at Searching Seattle. And while it might seem somewhat self-serving to interview one of our own contributors, I couldn’t resist the curiosity to unleash this interview on Ardell! 🙂

However, before I begin the interview, I have a HUGE announcement! Today marks Ardell’s one year anniversary as a Rain City Guide contributor. Her first words may have been “be gentle” but she has been much more disruptive than gentle on the real estate blogging world! Let me be the first to say thank for for giving us such a fabulous, fun, and fantastic year!

What inspired you to start blogging?

I wouldn’t call it an inspiration. I honestly was just doing my “good deed for the day”. A Microsoft employee named Noor, explained to me in his Toastmaster’s International speech at our club in Redmond/Bellevue, that a blog was a personal online journal, a web log, a log on the web. So when John Reilly of Internet Crusade emailed me on 1/1/07 and asked me to be one of the people to test their blog product, I had a basic idea of what he was asking. I said yes and just started typing away. I wasn’t really realizing others would read it, except John. I look back at those first articles and wonder why I chose to write on those topics. I mean, who is sitting around on New Year’s Day writing on such intense topics? I’m not a techie geek for sure, as you can tell by my huge print, color text, etc. But I am a real estate nerd.

Unlike other people who decided to blog, or who had an urge to be a writer, I was just typing out whatever I was thinking about. Just turned out to be TMI about real estate 🙂

Are there any special topics or issues that you enjoy covering?

I like to talk about the real estate process, real estate commissions especially the buyer agent fee, and how people and agents interact differently using technology and why that will make things easier and cheaper. I think people want to know a whole lot more about what they are getting themselves into. They may still want to hire someone to do “it” for them, but they want to know a whole lot more about what that “it” is, and why it costs so much and does it have to cost so much. I think talking about these things angers a lot of people, so I mix up other things in between. If I could, I’d only talk about those three things.

What have you done to personalize your blog?

Personalize my blog? LOL That’s an oxymoron…I’m all over it. To read me is to know me. I think I need to learn how to DE-personalize it 🙂

[photopress:ardell_at_computer_small.jpg,full,alignright]Do you have any favorite posts?

I loved this post and I especially loved when the client commented. It totally surprised me. This was my favorite, but it just slid by. I must have been the only one who liked it…oh, and my sister loved it. Most people, like “Jack” in that first linked article, came to me from this one. So I’d have to say that is one of my favorites as well.

What are some of your favorite blogs (real estate or otherwise)?

My first instinct in answering this question would be to link to the Who’s Who of the Blogosphere and the Usual Suspects, but honestly I don’t like blogs…I like people. To me Sellsius is Joe and Rudy, Urban Digs is Noah, Urbnlivn is Matt and Property Monger is Jon. I like those people via their blog. The only blog I used to read regularly was Bloodhound, but it has gotten too confusing for me. Too many people with too many different viewpoints. If I could click on Kris and read all her stuff in sequence, and then click on Greg, etc , the way RainCityGuide functions when you click our pictures, I’d still read it. But I can’t keep up with all the people, and I like the people, not the blogs. If I read the blog and don’t like the person…I leave. If the blog doesn’t have a personality, I don’t read it.

How does blogging fit into the overall marketing of your business?

It’s turned it upside down, as you know. Most of my clients come from my writings now. It’s nice that they already “know me” when we first meet and there doesn’t seem to be much difference from “me on blog” to “me in person”. I like when they say “Oh, now I know what Dustin meant when he said he can see your hands moving in your writings”. I think Glenn Kelman was one of the ones who said that when we met. I am in person as I am on the blog…one of the benefits of “stream of consciousness” blogging.

What plans do you have to improve your blog over this next year?

I added the podcast. Other than mispronouncing my name and calling me Ardle, I like it. I also want to make it easier for people to find specific topics of interest. More like an encyclopedia of real estate topics. Oops I mean wiki 😉 Right now you have to go to the archives, but I think that is one of the problems with a blog. The older it is the more you bury what people want to read. I indexed it last year, but I changed my categories so I have to get the index back up and linked. It’s a lot of work.

What is the one tool or feature that you wish your site had?

I actually like it the way it is. I’ve tried a lot of different platforms to test them. My Bloglines went caput the other day and I lost my entire Family Blog. It’s still there but it’s totally blank, so I’m never writing there again. Blogger is OK, but it bores me for some reason. I’ve tried it two or three times and can’t seem to be consistent there. I like having both WordPress and RealTown blogs. Word Press for Rain City Guide is THE best, but that’s because of what you, Dustin, have done to it. My other Word Press blog is not nearly as easy as this one. So best is Word Press after Dustin modifies it!

What do you think real estate blogging will look like 3 years from now?

I think you will see some lawsuits, actually. A lot of people are writing like they are 12 year olds on My Space and ranting about things that border on slander. Making negative comments about competitors, badmouthing those who “discount”, some even say nasty things about their own clients. Of course after a law suit or two the blogs will become less colorful and will be “bought” from news sources. So enjoy reading the colorful ones while you still can!

Thank you Ardell for taking the time to answer these questions!

Interviews, interviews interviews: